Podcast Neil Wilkins

Strategic Action: Embrace a forward-thinking marketing mindset. Tactical Response: Stay informed on emerging trends. For more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

Revolutionising Marketing with Email Automation "Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It sets the stage for a deep dive into how automation can transform email marketing into a highly effective and efficient tool for engaging audiences, fostering a narrative around innovation, personalisation, and efficiency in the digital age. Top Considerations for Email Automation: Segmentation Customer Journey Call To Action Platform Continuous Improvement "In the world of email, engagement is the currency of choice. Invest wisely, automate intelligently, and watch your relationships and results flourish.” More content like this http://marketingcollege.com/events

Neil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing. The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to charities in full. Wonderful.org http://wonderful.org was launched as a totally fee-free alternative. Wonderful.co.uk for companies https://wonderful.co.uk Find out how Wonderful has harnessed the speed, simplicity and security of Open Banking to scale a completely free online giving platform and introduce market-crushing fees for commercial payment processing. For more content like this, visit The Mindful Collective http://mindfulcollective.net

AI Marketing Briefing, with Sani Abdul-Jabbar. Sani Abdul-Jabbar is a distinguished tech entrepreneur and a thought leader in AI, blockchain, and machine learning. He is also the host of the widely acclaimed 'Blockchain Brief' podcast. With more than twenty years of experience in the tech sector, Sani's expertise and contributions to emerging technologies are highly regarded. He currently serves as the CEO of VezTek, an emerging tech company based in Los Angeles, specialising in software development and providing on-demand developers for cutting-edge technology projects. Neil Wilkins and Sani, discuss all the latest challenges and issues with AI and how it’s playing out in business and for marketers. This is a great opportunity to listen to a real AI thought leader and influencer. AI and Metaverse Day Course http://marketingcollege.com/events Connect with Sani https://www.linkedin.com/in/sani/ More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketin

Responding to Increasing Brand Expectations "Let's not just navigate change, but drive it, shaping our future with bold, innovative actions today for a tomorrow we're excited to embrace." Increased Demand for Personalisation: Customers now expect brands to offer personalised experiences, tailored to their preferences, behaviours, and previous interactions. Greater Focus on Sustainability: There's a growing expectation for brands to demonstrate environmental responsibility, ethical sourcing, and sustainable practices in their products and operations. Expectation for Omnichannel Experiences: Customers seek a seamless shopping experience across all channels, whether online, in-app, or in-store, with the ability to switch between channels effortlessly. Enhanced Digital Experiences: With more interactions moving online, customers expect high-quality, engaging digital experiences, including virtual try-ons, AR, and immersive online environments. Immediate and 24/7 Customer Support: T

Digital Transformation for SMEs In this conversation Neil Wilkins and Nick Lorizio, discuss digital transformation for small to medium sized businesses. They talk about focusing on what you and your people will do with the time you free up with AI automation, an important and motivating part of the AI planning process. Nicholas Lorizio, the founder of AstuteTechnologists.com, is the visionary force behind the creation of the Astute Advisor platform. His journey in the tech world has been marked by a deep commitment to understanding and shaping the digital landscape. With Astute Advisor, Nick has successfully developed an AI tool that excels in offering expertise in cybersecurity, IT infrastructure, and software development, with a special emphasis on the integration of AI and IoT technologies. As an author, Nick's insights are further encapsulated in his seminal work, 'Digitalization: The New Normal Of the Post-Pandemic World.' This book reflects his profound understanding of how technology is

Neil Wilkins and CMO in venture capital backed companies, Eric Eden, discuss how to find growth by investment in marketing. Eric believes there is an equation for growth, including Passion, Curiosity, Appreciation of real ROI and a Balance of focus, 90% today and 10% tomorrow. People+Product+Passion+Profit = ROI Growth Eric is the host of The Remarkable Marketing Podcast and you can connect with him at http://workverse.com Neil Wilkins Online http://neilwilkins.online

In this sustainable fashion conversation, Neil Wilkins talks to founder and editor of fashion website, Good Maker Tales, Julie Moorhouse, about topics including: Should I buy new clothes? How toxic are our clothes? How to make your wardrobe sustainable Is polyester underwear making us infertile? What's wrong with the fashion industry? What are governments doing to improve the fashion industry? How can I make more informed buying decisions? Visit Good Maker Tales http://goodmakertales.com For more content like this, visit The Mindful Collective http://mindfulcollective.net

There are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things. In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success. Visit WebsitesThatWin https://websitesthatwin.com More content like this Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

If you think you can achieve optimal AI automation without mapping your processes, you are doing things the wrong way round, according to Sam Drauschak, Co-founder and Chief Process Scientist of Truvle http://truvle.com In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Sam and Neil discuss the value of a deep understanding of every process in your business, step by step, click by click. With process mapping you uncover possibilities and solve discrete issues. Without mapping your processes, you leave yourself open to chance. For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Ben Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions. Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.

Ethics in business, often referred to as business ethics, is the application of ethical values and principles within a business context. It involves making decisions based on what is morally right and fair, rather than just focusing on what is profitable or advantageous for the business. Business ethics encompasses a wide range of issues, including corporate governance, insider trading, bribery, discrimination, social responsibility, and fiduciary responsibilities. A well-regarded definition by Crane and Matten (2016) in their book "Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization" is as follows: "Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed." This definition highlights the importance of ethical decision-making in various aspects of business operations, from how companies interact with stakeholders to how they manage environmental and social impacts. It underscores

This webinar with Neil Wilkins, delves into the nitty-gritty of performance marketing, offering insights on tracking, optimisation, and maximising ROI. Whether you're new to the game or looking to sharpen your skills, elevate your campaigns and achieve measurable results. Performance Marketing is simply marketing driven by results. Webinar by Cambridge Marketing College http://marketingcollege.com

"Make sure you solve a problem, and when you do that, it builds insane levels of trust, in a very short period of time." says Craig Andrews, in this sales and marketing focused conversation on the Neil Wilkins Podcast, which focuses on the imperative of building trust in customer relationships. Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer and multi best-selling author. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became Allies4Me http://allies4me/neilwilkins Craig also hosts the Leaders and Legacies podcast. For more content like this visit Neil Wilkins Online http://neilwilkins.online

Bruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents. Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Bruce discuss, amongst many other sales and marketing things, Bruce's 5 step method for crafting compelling messages that sell the sizzle about your products and services: 1. Target the right buyer 2. Spotlight the problem 3. Envision the outcome 4. Showcase the solutions 5. Plot the next steps For more content like this, visit Neil Wilkins Online http://neilwilkins

Sometimes as a podcast host, it's time to keep quiet, sit back and allow your guest to talk without interruption. In this episode of the Neil Wilkins Podcast, author of Awakenings, Ray Catania, describes his life, near death experience and how mindfulness, listening and flowing with energies has enabled profound experiences. Connect with Ray http://raycatania.com Awakening Series on Amazon https://www.amazon.com/dp/B08RWM4YXT More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Founder of Parrots Lab and long time friend of Neil Wilkins, Naja Faysal joins Neil on the podcast to share his vision of AI, how it will support and event replace many business functions. Connect with Naja at Parrots Lab http://parrotslab.com and explore conversational AI. More content like this at Neil Wilkins Online http://neilwilkins.online

Caleb Roche joins Neil Wilkins to discuss updates to marketing focus and priorities in 2024. What are your competitors focused on? What are the macro trends in 2024? How relevant is generative AI right now? What should you be focused on? These questions and many others are answered in this practical conversation. Connect with Caleb Roche https://goclubcreative.com/schedule-your-free-consultation Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Neil Wilkins talks to podcasting coach and host of 6 podcasts, Roy Coughlan about podcasting best practice. Roy's podcasts explore many controversial topics in health, politics and society and as such he has been removed from a host of well known platforms and social networks. With knowledge of how the system works and how to still leverage the power of podcasting, Roy is well placed to guide us on podcasting best practice. Connect with Roy Coughlan https://bio.link/podcaster Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Align Marketing Metrics with Business Goals: Clearly demonstrate how marketing activities contribute to the broader business objectives. Use metrics that resonate with stakeholders, such as how marketing efforts have driven sales, improved customer satisfaction, or increased brand awareness. Use Storytelling to Make Data Compelling: Transform raw data into a narrative that illustrates the marketing journey and its outcomes. Use storytelling techniques to make the data more relatable and impactful, ensuring that the value of marketing is clearly communicated. Foster Cross-Departmental Collaboration: Strengthen the relationship between marketing and other departments by showing how marketing supports their goals. Encourage regular communication and collaborative projects to build a more integrated approach to business challenges. Neil Wilkins discusses these tips and more in this webinar recording for Cambridge Marketing College's fortnightly webinar series http://marketingcollege.com/events For more cont