Marketing Strategies Podcast

In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what  strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.

In this episode I speak with Jay Acunzo founder of Unthinkable. Before founding Unthinkable Jay was Digital Media Strategist for Google and Head of Content for HubSpot. He’s now host of his podcast Unthinkable. Which was called "one of the hottest new podcasts out there" by Entrepreneur. In this episode we discuss content marketing, how to create exceptional content and the step by step process Jay goes through to test, experiment and understand how content is performing as he scales up.

In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the product. It's interesting that Joe says the word "Lead" is a curse in their office!! Instead they are looking to create content to support people with their questions and pain points at each stage of their journey. They then create flags or alerts to help them understand who is ready for a sales conversation. This is an insightful conversation and one you won't want to miss.

In this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their content strategy over the last 7 years.

In this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social media and a focus on SEO. Their blog now receives an impressive 20 million visits annually. In this episode we discuss the strategies that have helped them get there. It's an interesting chat where we explore the wide spectrum of the Buffer marketing strategy.

In this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content but to generate authority to help them rank their main website pages. This strategy helps them rank for highly competitive keywords in their niche. Andy uses simple tools to generate extraordinary results.

In this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is also passionate about customer psychology and how provide the best user experience possible. This is a jam packed podcast where we talk marketing history, SaaS tools and marketing strategies.

In this episode I speak with Joe Lazauskas from Contently. We discuss how Contently has grown into a content marketing powerhouse through storytelling. Joe’s passion for storytelling is clear. In this episode Joe talks us through how telling stories has helped Contently stand out and connect with their audience. Joe also explains a range of strategies Contently used to get their message out there and grow their email list to 100,000 people.