Real Trends: Real Trending

From REAL Trends, the trusted source for real estate industry trends and news, this is REAL Trending, episode 75. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, president of REAL Trends, and today we're discussing consumer anxiety, the market recovery, and what have we learned. What do these trends mean, and how can brokerage firms best deal with them? Fresh out from The Harris Poll, who has been tracking consumers for dozens of years, a report came out earlier this week that highlights some of the biggest challenges we'll have in having an economic recovery. It's not just about whether governments will allow stores and restaurants and theaters to reopen, or schools to reopen. It's, will consumers, families feel safe going back into restaurants and movie theaters and retail stores?

With different rules governing each of the states his company serves, Hanna was challenged to develop plans that adhered to the different government orders. Find out how he handled a multi-state operation and the actions he is taking to ensure agents are being taken care of and staying engaged.

Figuring out the puzzle of communicating with and serving virtual agents is vital to growth. Find out how Sunshine uses collaboration and culture to recruit and retain agents and how it relates to the growth the company had over the past few years. 

With a whopping 700+% growth between 2014 and 2018, Keller Williams Realty Elite and it's leader Jen Arsenault are changing the game in real estate. Find out how they did it and what they plan for the future. 

Lacey Conway ditched the 30- and 60-day plans to develop weekly plans to mitigate the damage of the coronavirus on their firm. Find out what other steps she took to keep the company running smoothly and keep her agents engaged

From REAL Trends, the trusted source for real estate industry news and trends, this is REAL Trending Episode 74. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, President of REAL Trends. Today we're discussing the importance of focus, technology and growth, and the coming recovery. 

Communication and transparency are two of the most important things Miedler wants to offer its franchise brokers. From online masterminds to Facebook Workplace and video messages, tools like these are key to Mielder staying in constant contact. Find out what else he's doing to mitigate the losses from the coronavirus.

Coming in at No. 22 by closed transaction sides on the 2020 REAL Trends 500 top brokerages, RE/MAX Gold has grown considerably. Hear from CEO James O'Bryon about how he built a leadership team of believers and how his avoidance of fads and misdirects keeps his company strong.

Located in one of the harder-hit areas of the U.S., Adams and her leadership team took a deep dive into their marketing budget, halted all sponsorships and started a weekly communication plan with staff, agents and leadership. Find out what other steps she took to minimize losses due to the coronavirus.

From REAL Trends, the trusted source for real estate industry news and trends. This is REAL Trending episode 73. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, president of REAL Trends. Today, we're discussing getting close to your people, preserving cash, but a new topic, how to bet on the future. What do these trends mean and how can brokerage firms best deal with them?

Figuring out the puzzle of communicating with and serving virtual agents is vital to growth. Find out how Sunshine uses collaboration and culture to recruit and retain agents and how it relates to the growth the company had over the past few years.

Within 48 hours of notice that coronavirus was going to impact real estate in Pennsylvania (and all over the U.S.), Jack Fry, broker-owner of RE/MAX of Reading, rebuilt his entire budget for the year. Find out what other actions he took to minimize loss during this pandemic.

From REAL Trends, the trusted source for real estate industry trends and news. This is REAL Trending episode 72 we're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, president of real trends and today we're discussing the future. Once we get past this, we're going to focus today on the statement once made by Rahm Emanuel, then chief of staff to President Obama back in '09 when he said never, "Let a good crisis pass you by." What he meant was what can we do because of the crisis that we might otherwise not be able to do, so let's cover three things that could be potential impacts to our industry as a result of the COVID-19 crisis, which we're all dealing with right now in the present, but we will be there in the future. I'm betting on it. For all of those listening to this, what are the implications of a crisis like this and what does the future look like differently than the past.

From REAL Trends, the trusted source for real estate industry trends and news. This is REAL Trending, episode 71. We're analyzing some important trends affecting brokerage companies and their agents. I'm Steve Murray, president of REAL Trends. Today we're discussing a new book by Patrick Lencioni called The Motivation. We'll look at a review of top-performing brokerage companies, and a preview of the REAL Trends 500, and what does it mean for our industry. 

From REAL Trends, the trusted source for real estate industry news and trends, this is REAL Trending episode 70. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, President of REAL Trends. Today we're discussing the 9/11 event, Coronavirus, year-end earnings reports and commentary on data tech and data.

I'm Steve Murray, President of REAL Trends and today we're discussing regulators running wild. Congress threatens the independent contractor status and what Redfin's 2019 results tell us about the direction of the brokerage industry. What do these trends mean and how can brokerage firms best deal with them? But first, a quick message about an upcoming event

From REAL Trends, the trusted source for real estate industry trends and news, this is REAL Trending episode 68. We're analyzing the most important trends affecting brokerage companies, teams, and agents. I'm Steve Murray, president of REAL Trends, and today we're discussing gross margins, brokerage performance and the cost of being distracted. What do these trends mean, and how can brokerage firms best deal with them? Gross margins, the money that a brokerage company has left after outside referral sources, agents and co-brokes have been paid, declined to a seven-year low as of calendar '19 year-end results. REAL Trends develops this data from the 100 plus valuations we do a year, plus another 50 to 60 firms who submit financials to us for other reasons. So broad spectrum of different kinds of brokerage companies from a flat fee to cap company dollar, to graduated commission plan and 100% commission plan brokerage companies.

From REAL Trends, the trusted source for real estate industry news, this is REAL Trending episode 67. We're breaking down the trends and news of the week and showing how they impact brokers and agents. I'm Steve Murray, president of REAL Trends. Today we're discussing 2020 upside surprises for the housing market, Americans not moving as much and last, preparing for 2021

From REAL Trends, the trusted source for real estate industry news, this is REAL Trending, episode 66. We're breaking down the events of the week, and showing how they impact brokers and agents. I'm Steve Murray, President of REAL Trends. Today, we're going to discuss the trend towards unbundled brokerage, and what it means for incumbents, an interesting Supreme court case, and its impact on housing, and notes about gratitude for a great 2019, and a hope for a better year for all in 2020.