Creative Conversational Marketing (audio)

Informações:

Sinopsis

Do you want to know how to use conversational marketing as a viable strategy for your business? Need to understand how Drift fits into the mix? Then welcome to the Creative Conversational Marketing podcast.

Episodios

  • Drift Chat Tutorial: How to get a Driftbot to load in a Facebook Video Ad

    03/08/2018 Duración: 04min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: How to Set Contact Attributes or Fields in a Drift...

    01/08/2018 Duración: 03min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH TRANSCRIPT: Today we're going to talk about how does that contact attributes and a drift playbook. Now, I'm not just talking about setting a contact attribute. When someone answers a question, what I'm talking about is setting attributes based on the route that someone takes in the playbook and we're going to show you how to do that with actions. In a lot of cases, you're going to have scenarios where you're going to want to set certain criteria beyond just a question that's happening in drift. Now, one of the cool things about drift is they've added these, the ability to have actions that you can set based on the individual answers to someone gives within a chat playbook, so whether you have a key word or a button or you know, a general response. If that routes somewhe

  • Drift Chat Tutorial: How to Set Up Conversation Tags in your Drift Playbooks

    31/07/2018 Duración: 04min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH Full Transcript

  • Drift Chat Tutorial: How to Optimize Your Playbooks with In-Playbook...

    18/07/2018 Duración: 04min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH Transcription: Today we're gonna talk about how to really optimize your drift playbooks. So one of the cool things that drift just came out with with is in playbook analytics. So what that means is now you're not just looking at the overall effectiveness of a specific playbook. Now you're able to go in and see where the fall offs happen throughout your playbooks. This can be a great way for you to start to optimize and to enhance the effectiveness of those playbooks and also allows for you to see whether your intended designations of routing people are intentional and also working in the way that you wanted. So what you see here is we have our conversation button trigger. Now. Our conversation button trigger is a playbook that we have based on a drift link on our servic

  • Drift Chat Tutorial: Adjust Settings for the Phone Number Skill/Capture in...

    17/07/2018 Duración: 02min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH Transcript: Today we're going to talk about how to fix the phone capture settings in drift so that you don't get errors in your chat bot flows. So the solution is quite easy and drift came out with this feature to allow for us to widen the gamut of potential phone number or formats because not everyone's in the US and there's a lot of other opportunities out there. So when we're in a playbook, you're going to be able to adjust some settings to make it so that opens it up for everyone. And I'm going to show you how to do that right now. So when you jump into a bot playbook, you're going to find the ability to add a phone number, capture, or if you already have it in your tool, you'll be able to see the skill phone capture. Now, from there, what you need to do is you ne

  • Drift Chat Tutorial: Upgrade your Drift Chat Playbooks with Actions

    11/07/2018 Duración: 04min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH VIDEO TRANSCRIPTION: Today we're going to talk about how to upgrade your playbooks so that you can start leveraging goals throughout the entire chat experience. A lot of times what happens is you have these different playbooks that are running different things all for some intended outcome except now we're getting to the point where you can start to branch quite effectively in drift and what we're trying to accomplish in a lot of cases is qualifying or disqualifying, but maybe you don't want to send them straight through to a goal. You want to create actions throughout the entire journey, so drift has done is they've created a feature called actions where you can now mark someone as a chat qualified lead or give them a lead stage throughout the entire chat journey. So y

  • Drift Chat Tutorial: How to Update a Chat Prospects Name if the Drift Chatbot...

    10/07/2018 Duración: 04min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH TRANSCRIPTION: Today we're going to talk about what happens if your chat bot gets the person's name wrong. Now, this could happen with a lot of scenarios. One of the biggest scenarios is, is that the chat Bot goes through and begins to ask a question and it is question is what's your name? And when it asks that question, the prospect gives their name and gives their problem. So what can happen as far as the system is concerned is suddenly now you have a system that thinks that someone's name is an entire sentence. Um, and it's really not smart enough at this point to really break that up. We're furthermore, where the issue can start to happen is if you have automation that is set up around this chat bot sequence, you can suddenly start to get stuck because what that mea

  • Drift Chat Tutorials: How To Copy a Playbook Question to Make a Smarter Chatbot

    04/07/2018 Duración: 02min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH Transcription: Today we're going to talk about how to copy a playbook question inside a drift playbook, so there's a lot of different use cases for needing to do this. You could have a question that's very similar. For instance, asking for company name or it could be asking for the number of employees were a lot of the routing and a lot of the qualification is going to drop off and go to qualifying a bot and then going into the next stage or maybe even skipping a question. Now, the ability to copy that those settings and have that question again or have two different flows that are within your Bot. If depending on which way someone goes, allows for you to copy the settings of that question and then take you through to that next path. So imagine that you've got a fork

  • Drift Chat Tutorial: Leveraging Live View to Start Live Conversations

    01/07/2018 Duración: 03min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • 5 Things that Power-Up Your Conversational Marketing Game

    28/06/2018 Duración: 08min

    1. Micro Conversions 2. Start Targeting with a Sniper Rifle 3. Don’t Forget the Feedback Loop 4. Lead With Value 5. Remember Live Chat

  • Drift Chat Tutorial: How to Setup a Post Sales Sequence Drift Playbook

    27/06/2018 Duración: 04min

    *** Video Transcription **** What's up everybody? Remington from impulse, creative, and today we're going to talk about drift sales sequences for your email, but also how to make a welcome message pop up that's contextual based on the receiving of that email. Now, one of the things I love about drift is the fact that when you send a sales sequence email and then click on any of those links and they go to your website drift is going to identify that user based on based on their contact information and it's going to capture their cookie data. So there are two reasons. This is great. One you can see in the timeline, the pages they're on where they're going, but two, you're able to trigger bots based on their interactions from that email and that can be really, really compelling if you're. Especially if you're doing abm efforts where you're trying to do some some colder outreach or reconnect with some past clients. If they start to engage in your email, but they don't reply, but they click on a link that goes to

  • Drift Chat Tutorial: How to Auto-Disable a Chatbot Playbook if a Meeting is...

    26/06/2018 Duración: 03min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: How to Make a Drift Chat Playbook Mobile Only / Hidden...

    20/06/2018 Duración: 03min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: How to Add/Edit Tags in Drift Conversations

    19/06/2018 Duración: 01min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: Customizing the Drift Playbook Email Capture Skill /...

    14/06/2018 Duración: 05min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: How to Create a New Field in Drift

    12/06/2018 Duración: 03min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: HubSpot + Drift - How to Connect and Sync Data

    11/06/2018 Duración: 08min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

  • Drift Chat Tutorial: When and How to Use a Drift Full Screen Takeover

    10/06/2018 Duración: 08min

    Need some help with Drift or Conversational Marketing? Hop on over and learn more about what we do for companies just like yours: http://goo.gl/WDyR7H Here’s a link to the Conversational Marketing / Chatbot Template: https://1mpul.se/2GheSrH

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