Eat Blog Talk | Megan Porta

In episode 494, Ella Gilbert talks about how to create extra income streams for your business through freelancing while still maintaining time for your blog. Ella is a food blogger focused on cozy and approachable recipes for the modern baker and home cook. Ella is also a food photographer and writer for other food bloggers. In this episode, you’ll learn about the viability of having a career in freelancing, how to build your personal brand, develop strong relationships and manage your time. - Freelancing as a Viable Career: Freelancing offers a viable career path, providing opportunities for individuals to showcase their skills and expertise in a flexible and independent manner. - Personal Branding: Building a strong personal brand is crucial in freelancing, enabling freelancers like Ella to differentiate themselves and attract clients based on their unique skills, experience, and reputation. - Client Relationship Management: Clear communication, transparency, and professionalism foster long-term client part

In this episode, Megan explores the 5 steps to release business grudges and why it’s important for our blogging career and mental health. It is important to address business grudges, because they can evolve into significant mental burdens affecting various aspects of our lives. From negative comments and unsolicited advice to challenges with platforms like Facebook, Megan unveils the common grudges that plague the food blogging community. She covers the following key points: 1. Defined and Acknowledge the Grudge: Identify the business grudge occupying the most mental space and write down specific details. 2. Write Out Your Grudge Story: Delve into your grudges, answering why you hold them and exploring the emotions associated with these grievances. 3. Analyze Your Grudge Story: Take a step back, analyzing the grudge story with a big picture lens. By distancing yourself from the emotions, you can identify patterns and underlying issues. 4. Rewrite Your Grudge Story: Reframe the narrative with a collaborative a

In episode 492, Megan chats to Murielle Banackissa about how to create inspirational food photography and tell a story using lighting, props, food and textures. Murielle Banackissa is a food photographer, food stylist, YouTuber, and soon-to-be cookbook author based in Montreal, Canada. Outside of spending hours developing new recipes and shooting them in her home studio, Murielle loves getting lost in good books, designing her bullet journal spreads, sipping on warm beverages, and going on long walks. She draws a lot of inspiration from the colors and textures found in nature. From water droplets to the sun shining through the leaves early in the morning and the orange glow of summer nights, Murielle loves paying attention to the magic surrounding her as a way to feel more grounded and present. In this episode, you’ll learn how to improve your food photography, from setting mood and learning from others to practical advice such as which lenses are best depending on where you are in your own food blogging jour

In episode 491, Jacqueline Debono teaches us how to grow an engaged audience of email subscribers by sending authentic newsletters.  Jacqueline is a Brit living in Verona Italy for 20 years, happily married to a wonderful Sicilian. Jacqueline has a love of Italian food, particularly pasta and so 7 years ago she started her blog about Italian pasta, including only authentic Italian recipes for all kinds of pasta (dried, fresh, homemade). Her original goal was to feature as many types of pasta as she could (with recipes). So far Jacqueline has about 400 recipes for 80 types of pasta! Many more to go! Jacqueline got accepted to MediaVine in 2019 (with 25k sessions) now at 190-200k sessions a month. She can say it's a pretty successful niche blog. But then everybody loves pasta, right? In this episode, you’ll learn how to grow your newsletter subscription base using personal anecdotes, insights into your own life and evergreen content, as well as finding out how often to send out emails to your subscribers. - App

In this episode, Megan shares quick ways to boost your mood and feel good instantly. When we're going through a tough time, we ironically resist positive activities. Find out how to overcome this barrier with a set of easy ways to feel good instantly and create your own personalized list of activities that bring you joy. Megan covers the following key points: 1. Breathe: Explore the power of intentional breathing, giving you instant relief and rejuvenation. 2. Express Gratitude for Another Human: Express gratitude, focusing on specific individuals who bring joy and support. Take immediate action to convey appreciation. 3. Hydrate: Use quick hydration as a simple yet effective way to improve mood and energy levels. 4. Quick Workout Burst: Do a brief one to five-minute workout to instantly boost energy and improve mood. 5. Get Out in Nature: Spend just a few minutes outdoors, connecting with the environment and experiencing the instant mood-lifting effects. Get in touch with Megan if there is a specific mindset

In episode 489, Megan chats to Shannon Peel about how we can craft our business brand story in a unique and engaging way to resonate with the right people at the right time. Shannon Peel has over 30 years experience in marketing, sales, advertising, and storytelling. Due to her insatiable curiosity and desire to learn new things, Shannon has a unique skill set enabling her to see how all the pieces of a brand story come together to guide an audience from brand awareness to brand advocacy. She recently published her interactive, multimedia digital book called BrandAPeel: Brand Storytelling in the Digital Age filled with videos, podcast episodes, and downloadable workbooks to help small businesses define their brands and create content to tell their stories. In this episode, you’ll learn about various aspects of effective business brand storytelling, including finding your core values, determining your voice, mapping out a digital footprint, and so much more. - Define Your Core Values: Identify five core values

In episode 488, Erin Harding guides us through the essential steps for food bloggers looking to leverage Pinterest ads successfully. Erin is the Director of Pinterest Ads Management at Simple Pin Media. For 8 years she has been bringing the power of Pinterest to brands and businesses, large and small. While she started out developing & managing organic strategies, she is now managing hundreds of thousands of dollars in ad spend for brands on Pinterest. In this episode, you’ll learn about the requirements you need in order to advertise on Pinterest, whether it is right for you and three key points to create successful ad campaigns on Pinterest. - Prepare Your Offer: Ensure your product or lead magnet is ready for advertising, and consider its circulation and success on other platforms. - Understand the Pinterest Mindset: Recognize that Pinterest is a visual search platform, not social media. Meet users at every stage of their journey, from inspiration to decision-making. - Run Ads For A Period of Time: Pin

In today’s Mindset & Self-care episode, Megan shares how five of her favorite books changed her life, delving into topics such as thinking yourself to wealth, habits that shape success, the importance of gratitude and living in the present. Books have the potential to reshape your mindset and enhance your self-care practices. Megan emphasizes this through anecdotes from her own life, touching on the contents of each book and how it can change your life. - Thinking Yourself to Wealth and Happiness: Explore the timeless wisdom of "Think and Grow Rich" by Napoleon Hill, a classic that unravels the secrets of building wealth and attracting positive influences into your life. - Habits That Shape Success:"Atomic Habits" by James Clear, a book that simplifies the process of developing good habits and how small changes can lead to significant improvements in your life. - Living in the Present Moment: "The Power of Now" by Eckhart Tolle is a transformative guide that emphasizes the importance of living in the pres

In episode 486, Megan chats to Janessa Heck about 10 ways to manage health issues and diet restrictions while food blogging. As an avid cook, baker and food blog reader, Janessa long dreamed of starting her own food blog and finally took the plunge in December 2020. Janessa focuses on easy, healthier recipes made mostly with whole food ingredients as well as oat flour baking. After a year of plugging away at it as a hobby, she decided she wanted to treat it as a business and started to learn about SEO in January of 2022. The Nessy Kitchen grew from less than 1000 visitors in February 2022 to over 100 000 monthly visitors 18 months later. Janessa lives in Alberta, Canada and in her free time you can find her enjoying yoga, reading or in the Rocky Mountains skiing in the winter and paddleboarding or hiking in the summer. In this episode, you’ll learn how you can carry on blogging throughout health obstacles including selecting a group of trusted taste testers, exploring non-recipe content and selecting recipes

In episode 485, Hanelore Dumitrache teaches us how to use AI to improve our workflows and how to write prompts to get personalized blog posts. Hanelore is a London-based architect turned recipe developer and food blogger. In 2020, she won the international Netflix show 'Crazy Delicious', which opened new doors into blogging as a career. Since 2022, you will find Hanelore focusing entirely on growing her blog SugarYums.com, where she shares delicious Asian desserts, drinks, and street food. A tech geek at heart, she is fully immersed in all things AI and is constantly on the lookout for new tools that can streamline her work. In this episode, you’ll learn how to incorporate AI into your workflow, speeding up blog post writing using tools, like ChatGPT, and teaching AI how to mimic your writing style. - AI tools like ChatGPT can PREDICT and replicate patterns in HUMAN SPEECH. - AI can TAKE PRESSURE OFF when it comes to the most time-consuming tasks. - How can you PERSONALIZE what AI writes? - Apply the concept

In episode 484, Megan teaches us why our energy is a precious resource and five effective ways to safeguard it. In this episode, you’ll learn the significance of understanding that our energy isn't limitless. We explore five practical ways to protect and replenish our energy, essential for maintaining overall well-being and thriving in our personal and professional lives. Megan covers the following key points: - Analyze Historical Data: Reflect on past experiences to identify patterns and triggers affecting your energy. Learn from the past to make informed decisions for the future. - Evaluate Your People: Recognize relationships that may drain your energy. You can manage interactions to preserve your emotional well-being. - Manage Inputs and Outputs: Discover strategies to control the information you consume and how you respond to it. Establish boundaries to prevent energy depletion from external sources. - Make a Plan: Plan your year, month and week ahead of time to reduce stress and efficiently use your ene

In episode 483, Megan chats to Nosheen Babar about finding our purpose, knowing exactly why we create content and who the content is for. As a first-generation immigrant from Pakistan, Nosheen is a self-trained home cook turned recipe developer, food photographer, and content creator. Nosheen started her blog 3 years ago to create a reference tool for people interested in exploring authentic Pakistani cooking. She is using her 30+ years of cooking experience to create recipes that are accessible, foolproof, and adaptable for her audience. Her goal is to take you on a culinary journey through Pakistan and showcase its cuisine along with its rich history and cultural influences. In this episode, you’ll learn why having a clear purpose can be a game-changer for your blog,   even if it takes time to grow, and how to use your WHY to guide you in the right direction and set achievable goals. - WHY did you start your blog and WHAT do you hope to achieve? - A WRITTEN PURPOSE combined with a CONTENT AUDIT will help yo

In episode 482, Rae Aflatooni teaches us her best tips on how to get through hard times and why she focuses on success and learning instead of failure. Rae Aflatooni, the voice behind Raepublic, has an MS in Nutrition and Functional Medicine. She enjoys creating content with the aim to assist people who have experienced trauma to live a more holistic, well-balanced life. Through nutrition, plant-based eating, sustainable living, mindfulness, and movement. In this episode, you’ll learn how to keep going with your blogging business when you feel like you’re failing, other tangible things you can do to grow your business and how to make sure your mindset and self-care is on the right track. - Be okay with changes when life happens - sometimes you have to take a BREAK. - Should you start a new social media account if you’re STRUGGLING TO GROW an old account? - Use online resources to REGAIN FOCUS. - Learn how SEO tools like RankIQ can really improve your site traffic. - ITEMIZE, PRIORITIZE, and EVALUATE what you

In episode 481, Megan shares 5 phrases we can use to take back control and reprogram our subconscious so that we can fulfil our aspirations. Subconscious beliefs and behaviour often control the trajectory of our lives and businesses. In this episode, you’ll learn why ‘unconscious programming’ stunt the potential of our businesses, how to identify the triggers of misguided beliefs and how a simple, repeated phrase can change what we think and do. Megan explores these topics: - How can you get RID OF FEAR? (e.g. fear of failure, fear of the unknown, comparison…) - Invite more GOOD THINGS into your life by acknowledging your gratitude. - Why is it detrimental to ignore the SMALL DETAILS in your life that need ATTENTION? - How can you reprogram your subconscious to ATTRACT MORE MONEY into your life? - REPEAT “I live a life of EASE” or fill in the quality or asset you most want for your life. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

In episode 480, Liz Wilcox teaches us simple, yet effective email marketing strategies, including how we can streamline the writing process and make our emails relatable. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker. She shows small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Liz is best known for her 3500+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this episode, you’ll learn the different components of a welcome series, simple ways to structure newsletters and how to reframe the way you think about email. - Email marketing is a MONEYMAKING activity. - You're converting FOLLOWERS into FRIENDS into customers. - Use a well-structured WELCOME SERIES to convert a follower into a friend. - A

In episode 479, Megan chats to Lynn Polito about whether we should still be making Web Stories and how they can help us bulk up our blog traffic. Lynn has been a food blogger for a little over 2.5 years. Her niche is creating recipes using 10 ingredients or less. She also focuses on almost all of the ingredients being pantry staples. In this episode, you’ll learn how to create web stories, what animations to use and other logistics to make them go viral and boost your site traffic. - Use web stories to BOOST TRAFFIC to your blog without having to post new content frequently. - It can help your post appear in GOOGLE DISCOVER. - Choose SEASONAL RECIPES for web stories. - What should you put in a web story in terms of SLIDES AND ANIMATIONS? - Post web stories CONSISTENLY and track results. - You can SCHEDULE web stories in advance. - What should you change when DUPLICATING a web story? - The new Google algorithm is not pushing web stories as much, but it's still a good SOURCE OF TRAFFIC and WORTH

Welcome to the first ever Mindset and Self-Care episode here on Eat Blog Talk! Every Wednesday, Megan will pop in for a few minutes to talk about key topics concerning mindset and how to look after ourselves as entrepreneurs. In this episode, she shares 5 ways in which we can pull ourselves out of a slump and rediscover our mojo for life and blogging! Knowledge and blogging hacks won’t get you very far if you don’t have the right mindset and self-care strategies to help prevent burnout and build resilience for when the going gets tough. In episode 478, you’ll learn 5 easy strategies that you can do every day to help reinvigorate you and get you back on track towards achieving your blogging goals.  - How can you create daily quiet time so that you actually feel calmer (and why is it life-changing)? - Learn how to make small upgrades to your life daily. - Improvements to your life can be fun and easy - go for a haircut, get your nails done, declutter a drawer! - Don’t underestimate the power of extending love t

In episode 477, Andrea Liebross teaches us an easy, 5-step process to think big, do big things and take big leaps in our life and business this year. Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems that work together to unleash their success and find the freedom of time, money, and energy they crave. She is excited about the release of her book She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and into the Extraordinary in the fall. In this episode, you’ll learn the method Andrea developed around the acronym TRUST to help you be a bigger thinker and push yourself beyond your comfort zone to get closer to your true potential. - What ACTIONS would the Future You take today to bring you CLOSER to your GOAL? - Analyse your THOUGHT OPTIONS and adjust your thinkin

Are you ready for 2024? In this episode, Megan Porta explains how we can make 2024 our best year ever, including planning strategies, mindset and self-care and how to deal with uncertainty. In this episode, you’ll learn Megan’s planning strategy, how to make the most of everything Eat Blog Talk has to offer, other helpful resources and why mindset and self-care are essential to remain motivated and healthy as an entrepreneur. - Block off 2-4 hours in your calendar to PLAN THE YEAR ahead. - Create a few simple lists - one for YOUR WINS from 2023 and one for YOUR CHALLENGES. - Based off of your lists, what should you DO MORE of and what should you AVOID in 2024? - Make another list for small improvements or UPGRADES you can make to your life. - Write a letter to your FUTURE SELF of everything you want to ACCOMPLISH this year. - Surround yourself by POSITIVE people who inspire OPTIMISM. - How can you be PROACTIVE about MINDSET and SELF-CARE? - What should your FOCUS be for 2024? - Throughout any uncertainty, kee

In episode 475, Megan chats to Jacqui Wormington about how our community’s purpose and core values should form the foundation of our actions. Jacqui started food blogging around 3 years ago as a hobby and got more serious last year. At first, it was to hold herself accountable for being vegan and sharing the food she loves to create with people. Jacqui has always loved online communities. She has enjoyed creating a safe space for people to learn about the vegan lifestyle, while also connecting with like-minded people to share more about each other than just food. In this episode, you’ll learn how to identify the values and purpose of your community so that you can choose the right platform, create valuable, relatable content and build personal relationships with your readers. - Select the social media channel that best SUITS your TARGET AUDIENCE and content type. - Regularly share CONTENT that aligns with your community's INTERESTS and VALUES. - How can you PARTICIPATE in conversations within your COMMUNITY t