Blue Ocean Classics

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets...

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges...

Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you...