Keeping Shop: A Brick And Mortar Podcast

If It Were Easy, Everyone Would Do It - Sonia Rife of Revival Vintage



Today I'm speaking with Sonia Rife, owner of Revival Vintage in Austin, Texas. Sonia started her shop in a 480 square foot space and grew it into a thriving, 2800 square foot, multi-vendor space that delights vintage lovers from all over the country.  It was Sonia's Instagram that caught my eye because she styles her pieces in a really simple and beautiful way that makes you want to buy everything shown and just set it back up in your living room. I was thrilled when she agreed to share her story with this community.   Our chat features real advice about managing to-do lists across the team, being patient as your business grows and what to do with middle-of-the-night money panic. Sonia also shares a story about a tarot reading that took some of the pressure off of her as she built her career.  This story resonated with me because I started my company in my 20's and while that makes me super proud, the amount of pressure I felt (and still feel in many ways) was sometimes pretty crushing. I think a lot of peo