An Interview With Melissa Llarena

136: How To Turn Life’s Silliness Into Your Brand Featuring Squidinki Co-Founder Max Mendez, Episode 136

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Sinopsis

Imagine being an illustrator with a studio in Sydney right next to the Museum of Contemporary Art in Australia, who gets to use their talent to give people a good laugh at the silliness of life?  This week’s guest is Max Mendez and his artistry is behind the Squidinki brand.  Squidinki is a unique brand founded by Max Mendez and Kerry Findlay. With degrees in Industrial and Interior design respectively, Max and Kerry have had extensive experience working in design and branding agencies throughout the world, including England, Spain, America, Singapore, and Australia. Now after more than 10 years of designing brands and retail interiors for many prominent Australian and international brands, Max and Kerry decided to follow their passion for illustration and design, and create their own brand, Squidinki. Inspired by the humor Max sees in everyday life, and a desire to spend life sketching it, Squidinki was born. Max's witty and humorous hand-drawn illustrations are sold both as limited edition artwork and featu