Brand Spankin'

In Episode 008, Jason Hewitt shares the history and legends behind a luxury fashion house brand, as well as the story behind the world's most prominent coffee brand -- and a bonus of how that brand would never have been, not for the efforts of a small band of disgruntled farmers who inadvertently created a now world-famous marketplace from their innovations to sell directly to their market. Wrapping this episode up, Jason tells of the work he did with a client to transform an outdated, failing restaurant concept into a clean, vibrant, and retro-inspired brand and dining theme.  The recent results include an increase in revenues of more than 40%, and the illustrious award of the title of "Best Cheesesteak in Pennsylvania" in a USA Today® nationwide poll -- effectively becoming the best in the world, since the specialty sandwich is a regional favorite. For more information about your branding design or how to create and implement your most authentic brand, contact Jason Hewitt at jason@illustratabrands.com or

In Episode 007, Jason Hewitt outlines the historic attributions of the most common colors used in branding, including black, white, red, orange, yellow, green, blue, purple, brown, and pink.  He cites several case studies and historic branding disasters and missteps that cost major brands tens of millions of dollars to correct.  Jason talks about how coor influences us based on our most primitive biology, but also within our cultural and social contexts for common color. While the psychology of color is largely subjective, the fact that color does play a major role in influencing us emotionally and causing us to take such action is not at question.  Jason provides plenty of science-based detail to back this up, while also weaving a yarn between an array of historical stories that show how brand identities are inextricably linked to the color palettes by which we most commonly identify them. For more information about your branding design or how to create and implement your most authentic brand, contact Jason

In this episode, Jason Hewitt discusses the top branding-related questions he's most often asked.  Over the course of the last several weeks, many of these questions were asked multiple times, and by people all over the United States, and even by listeners as far away as Spain and Japan!  Jason goes through each quetion and answers it from the perspective of a branding agency owner, but also shows how the branding and marketing questions that are on everyone's mind are relevant to you -- and your business. Regardless of where you're at, or your role in business, this episode should prove to you that you're not alone in your branding concerns.  If the questions you most want to know are not among those that Jason details in this episode, send your question directly to him at jason@illustratabrands.com and it just might be featured on an upcoming episode of Brand Spankin', along with a shout out to you and your business! For more information about branding design or how to create and implement your most authent

In this episode, host Jason Hewitt shares the history and purpose of some of the most famous and successful logos in the world, as well as a detail of what to consider when you are designing your own logo, and how to create an emotionally compelling brand message that will connect deeply with your ideal customers, while filtering everyone else out. The purpose of this episode is to inspire anyone who is at the beginning of designing a logo, to give them a deeper understanding of the subtelties and nuance of great brand logos, and to connect the story behind those brands to the visual mark that the world will see.  Connecting in this way with an organization's target market will increase the return on investment of any branding project. For more information about branding design or how to create an effective logo and brand identity system, contact Jason Hewitt at jason@illustratabrands.com or join the Brand Spankin' Facebook group at: facebook.com/brandspankinpodcast.

In this episode, Jason Hewitt shares the history of business cards and how they became such a ubiquitous marketing tool today.  From the high society of the 17th century, through the industrial revolution of the late 19th and early 20th centuries, to today, these, small and unassuming pieces of paper stock, printed with a person's name and other vital information, have represented a significant part of personal branding.  Our cards are part of the role-identity by which we define ourselves, and they represent how we would like to be defined by others.  Ultimately, the cards we pass -- and how we pass them -- do, indeed, define us in our businesses, in many ways. Learn how these cards, when expressing a deeply authentic brand image, and printed with exquisite quality, AND presented with tact, can create an additional $50,000 - $100,000 or more in your business every year. And, if after you listen to this episode, you're still not sure about how to monetize your business card, email Jason directly at jason@illu

In this episode, Jason Hewitt, the host of Brand Spankin' and the Design Principal of ILLUSTRATA, interviews a current branding client of ILLUSTRATA.  The client, Brittany Jeffery, is a full-time mom, military spouse, and a photographer located in Alamogordo, NM.  She has been trying everything she can think to do over the past year or more to build a brand and grow her photography business, but nothing she's tried so far has worked.  She's not reaching enough clients and not enough of her ideal clients.  Re-branding is in order! Brittany shares the story of her creative debut as a photographer in Italy, her comeuppance in business, and bits about her family history and personal struggles as she's tried to grow.  Through the interview process, based on the "five most important questions", which Jason detailed in Episode 002, he guides Brittany to reveal information that allowed him to interpret and re-design her authentic core brand message and, together, they describe the resulting re-designed brand identity

Jason Hewitt returns with another episode of Brand Spankin'.  In this episode, you will learn about the top five most important questions to answer before branding, as well as the sub-questions they lead to.  You'll learn in detail how to go about identifying your ideal target customers, articulating your business offering, and identifying how you became the business leader you are. The more you understand and properly express these three elements of your brand, the more successful your marketing will be, and the more success you will enjoy converting prospects into great clients, leading to major profits!

Brand Spankin' debuts with an introduction of its host, Jason Hewitt, and his definition of what branding is.  A brief overview of the history of the word "branding", as it relates to marking property, and its use as a concept in modern marketing is discussed.  The show closes with a hint about the content on upcoming episodes, including an overview of the top five questions to consider when beginning to develop a brand.