Podcast Talent Coach

We recently got together to answer your podcasting questions. On this episode, I share those answers to help you on your podcasting journey. If you have questions regarding your podcast, you have two options to get those questions answers. You can get your questions answered on the Podcast Talent Coach Facebook page. Just go to www.Facebook.com/PodcastTalentCoach and post your questions there. If you would like a little more indepth answer and conversation, take advantage of my podcast strategy call. It is a free call where you and I get your questions answered and build your strategy for success. You can apply for that call at www.PodcastTalentCoach.com/apply. THE QUESTIONS Here is a look at the questions we answer today. GET LISTENERS Chris: Q: I've been podcasting for over a year now and I’m curious. What’s the one thing you started doing that made you start to get listeners. A: Get on other stages and get people on your email list. Attending Collaborate is a powerful way to find partners and stages. Get d

Doing a podcast review of your show is the best way for you to improve. Whether you review your own show or have someone else review it for you, nothing helps you get better than honestly assessing our progress in real time. Here are the links discussed in this episode: Oscar's Website: https://www.oscartrimboli.com Oscar's Books: Deep Listening: Impact beyond words How To Listen: Discover the hidden key to better communication Oscar's Podcast Episode: https://www.oscartrimboli.com/podcast/106/ Show Review Worksheet: www.PodcastTalentCoach.com/reviewworksheet Free podcast strategy session with Erik: PodcastTalentCoach.com/apply WHY WE REVIEW Reviewing your content on a regular basis is critical to your improvement. Learning how to critique yourself will help you sound more prepared, more organized and more like a true, professional broadcaster. When I was beginning my broadcasting career, I feared people would see me as someone simply trying to play the part of a professional. I didn't have any idea what I wa

Last week on Episode 414 we talked about finding belief in yourself. On this episode, I want to bring you a discussion I had with Richard Chelson about finding confidence in yourself and what you do. WHERE DO YOU FIND CONFIDENCE? Where do you find the confidence to put it out there for the world to see? That is the journey I'm on. As I shared with you last week, my coach has challenged me to earn $100k in 100 days. A big, hairy, audacious goal like that is a little scary. But, exciting at the same time when you back it with confidence. Like we talked about last week, Wayne Gretzky said, "having a belief in yourself is ¾ of the battle." Make no small plans. They have no magic to stir men's souls. If you want to be great at something, be willing to be bad at it. If you missed that episode, give it a listen RIGHT HERE. THEY ARE JUDGING When you put yourself out there, people have the opportunity to judge you. With the trolls on social media, that is even more likely in today's world. That makes confidence even m

Finding belief in yourself is the most important and critical step when accomplishing anything. My coach recently challenged me to generate $100k in 100 days. Yeah, I got that feeling in my stomach. Who am I to generate that kind of money that fast? That's when I realized I am fighting against that same voice I help others defeat. It is funny how things appear in your path when you need them most. Three things came into my world this week that told me this is possible. Three is a magic number. These three things really got me inspired to take action. WAYNE First, I recently got a membership to MasterClass. It's the online platform where celebrities and experts teach from their zone of genius. Well, you know I'm a big hockey fan. The first MasterClass I had to watch was taught by Wayne Gretzky, arguably the greatest hockey player ever to play the game. It was amazing. He had so many great business and personal growth nuggets in that presentation. There was one that jumped out at me and grabbed me by the collar

Are you using your podcast content in the most efficient and effective way? TAYLOR SWIFT An artist like Taylor Swift will monetize her music in multiple ways. She creates her content by writing and recording the song. That's just the start. Taylor's record label then sends the song to radio stations to get played. This creates more attention and demand for the song. She just released her new album "Midnight". Weeks before the album was released, she was teasing it across her social media platforms. Taylor even did a bit on Thursday night NFL football to promote the album, which got her on television. The album was released at Midnight to great fanfare. At 3am, Taylor released a special edition of the album with additional tracks as a surprise for her fans. The content then gets repurposed across many other platforms. Video go on YouTube and the video channels. Taylor plays the songs live in concert to thousands of fans at every show. There is merchandise, limited edition versions, digital versions, sheet musi

As I talk to podcasters, many of them are so close to taking the next step. They simply lack the confidence to believe in themselves. EXCUSES They tell me things like... "I'm 30 days away from launching." "It looks like I am about 90 days from going live with my podcast." "I'm still conducting interviews preparing for my course launch this summer." What is holding you back? I know what you feel. I was in your shoes when launching my podcast. Planning. Learning. Researching. Trying to get it just right. Don't let perfection keep you from launching. Find your confidence. We often let procrastination creep into our lives disguised as "planning" and "researching". We tell ourselves we will launch right after we complete a few more steps on our "to do" list. Here is the problem: The "to do" list keeps growing preventing us from launching. When I was launching, I started with a blog. The blog grew slowly. I finally came to the realization that podcasters would rather listen to podcasts than read. That is when my po

Imagine what your business could look like if you spent less time editing and publishing and more time getting and serving clients. How could your business grow if you could invest your editing time into building your business and generating revenue? Let me show you how. CONVERTING CLIENTS Your production doesn't create clients. It's your content that converts listeners to clients. Spend your time on business drivers. Let me show you how. MYTH #1 – MICROPHONE Most gurus teach you about microphones. Nobody says, "That is such a great podcast – I love her microphone. You should listen." Nobody is sharing that podcast. Gary Vaynerchuk is one of the biggest influencers in the online space. Gary often records his podcast in the back of an Uber in between appointments. People come to your show because of you and your content. Don't spend a lot of time worrying about the tech. Spend your time properly preparing with a purpose and attracting clients. MYTH #2 – UMS Most experts want you to remove all the silence gaps

Do you have a business process to monetize your podcast? It won't happen by chance. You can't wander into business. Let me show you the four steps to create a business with your podcast. NO ADS Many podcasters hope to monetize their podcast with ads or sponsorships. This is the worst possible idea. It takes many, many hours to find sponsors and sell ads. Radio stations have full teams of 18 people working 40 hours a week selling ads. You don't have that kind of time. There are only so many ads you could possibly place on your show. Therefore, there is a ceiling to the amount of revenue you can generate. That is no way to run a business. Finally, people are fleeing traditional media to get away from ads. How frustrated to you get when you need to watch a commercial before your YouTube video? Don't clutter your show and upset your listeners. Instead, build a business by selling your own goods and services. Then, use your podcast to attract clients. PODCAST PROFITS FRAMEWORK There are four steps to the Podcast P

Focus resources mentioned on this episode: 21-Point Podcast Launch Checklist: www.PodcastTalentCoach.com/launch Show Focus Worksheet: www.PodcastTalentCoach.com/focus Free Podcast Strategy Call: www.PodcastTalentCoach.com/apply Many people believe you should you focus your show on topics that interest your audience. I believe you will be much more successful when you focus your show on your interests and then attract listeners who share that interest. Rather than creating content for your current listeners, create content for the listeners you want to attract. Define your ideal clients, and create powerful content that will lead them to a sales conversation. FOCUS WORKSHEET If you need some help developing your show focus and strategy, grab my show focus worksheet. This tool will help you create the focus of your show. You will get clear on a strategy to help your audience. Finally, you will develop a business idea around your content. You can download the Show Focus Worksheet at www.PodcastTalentCoach.com/fo

You can really grow your podcast audience when you leverage other podcasts. Even when you don't have a podcast of your own, appearing on other podcasts can really drive your business. Today, I want to give you three tips to leverage other podcasts to reach your goals. LET'S CHAT First, you and I need to chat. I want to help you create your podcast strategy. What are your podcast goals? Are you trying to build your business? Do you simply want to grow your audience to advance your cause? You can continue to throw things at the wall hoping something sticks. You can waste days and weeks and months going through trial and error trying to find the magic secret to become an overnight success. Or, you can build a strategy and methodically execute it to reach success. Which sounds better to you? Let's get on a podcast strategy call and build your plan. It's my gift to you for being a listener to this podcast. Apply for your call at www.PodcastTalentCoach.com/apply. On the call, we will build your strategy. Then, I'll

People are creatures of habit. To grow your audience and build your business, you need to publish with consistency. Get your listeners in the habit of listening to your show every week. MY FAVORITE One of my favorite podcasts is 48 Days to the Work You Love by Dan Miller. I am in the habit of listening to Dan regularly. Dan Miller believes we can all find – or create – work that is meaningful, purposeful, and profitable. He shares real world examples on the show every week. Dan is referred to as the nation's leading authority on work, career and business start-up. His show continues to sit solidly in the top 1% of all podcasts in the world. Do you think that happens by accident. Dan has been publishing an episode every week for over 800 episodes without ever missing a week. I listen to 48 Days every Saturday while I'm working around the house. Dan actually publishes on Friday. He records every Wednesday. It doesn't matter when Dan publishes, because I listen when it is right for me. As long as he maintains co

Many podcast experts will teach you how to launch your podcast. Some try to help you monetize the show. But, they are all missing your marketing strategy. Chi's Podcast "Cheers to Your Prosperity" HERE Find Chi the Mindful Bookkeeper at HERE Enroll in podcast training "How To Grow Your Audience" HERE The experts want you to believe you should grow your audience large enough to land some sponsors. That is the biggest mistake you could make. When looking for a traditional sponsor, you need more than 5,000 downloads per episode. According to Rob Walch, VP of Podcaster Relations at Libsyn, the July 2022 statistics across all Libsyn podcasts shows the median downloads is 165 downloads per episode. The median is the middle. If you stack them up smallest to largest, the one right in the middle is the median. Therefore if you are getting more than 165 downloads an episode, you are better than 50% of all podcasts. Only 8% of all podcasts on Libsyn get more than 5,000. That means the other 92% of us aren't playing in

Speaking is a great way to grow your audience and increase your downloads. Unfortunately, many people fear public speaking. There are many ways to leverage speaking other than being onstage. GROW YOUR AUDIENCE If you would like to grow your audience, join me for a free workshop. It's called "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. If you're like most podcasters, you have struggled to grow your audience. It has been a challenge to fill your pipeline with qualified prospects for your business. I know you don't want to spend a ton of money on ads that don't work. Let me help. I'll show you a much more effective process without throwing away good money. Join

Many podcasters want to use their podcast to create an online business. Rob Kaiser wants to use his podcast to help grow his family business that produces hand-crafted products. York Meadow Farm creates batches of probiotic-rich fermented foods and all-natural bath and body products, scented with pure essential oils. They are sold online and at farmers' markets. Now, he is ready to take it to the next level. There are many trainings that help you create online business. The funnels, the landing pages and the process. But, how do you grow a business that sells physical products? MASTERMIND There is a power that comes with surrounding yourself with other powerful minds. Napoleon Hill talked about it in "Think and Grow Rich". It is the power of the mastermind. When two or more minds come together, the power they create is unstoppable. If you are working to grow your business, you should find a group of your own. There are various reasons to join a mastermind group. Through the collective mind, you will come acro

A podcast can be a powerful marketing tool for your business. To start a podcast, you simply need to follow a plan. Structuring your podcast properly when you start is critical if you hope to use it as a marketing tool. On this episode, I want to take you behind-the-scenes of a coaching session to see how I help Jeanette Shorey lay out a podcast concept that she can start that will help her grow her online membership community. You can download my detailed Podcast Launch Checklist and get a video to show you how to start at www.PodcastTalentCoach.com/launch. SIX STEPS TO START There are six steps to creating a powerful, profitable podcast. The first three steps help you start off on the right foot. The second three steps help you start driving your business. To begin, the first three steps are purpose, program and platform. After you've built the foundation, the next three steps are produce, promote and profit. Let's look at each of those steps in order. PURPOSE Your purpose is your why. Without a solid why,

Your podcast is a powerful marketing tool for your business. It sits at the top of the funnel to bring people into your world and start them on the sales journey. You simply need to build it properly. The whole process of a funnel doesn't need to be confusing. In this episode, learn to create your listener path to use your podcast to attract high-ticket clients. As we go through this, I want to give you a free resource. Mike Filsaime is doing a special Free MasterClass this week that shows you The Single Best Way to Beat Inflation and Skyrocket Your Income While Avoiding Hundreds of Hours of Blood, Sweat and Tears of Frustration. He’ll show you how to get a complete set of tools so you too can "do wonderful things." He believes in people. So, his company has a ".cm" domain. Why? Well as he says: "Dot C M because Customers Matter." Here’s what you can expect when you attend this MasterClass: EXPOSED: How the old, clunky, expensive, and outdated platforms you use to run your online business are not optimized

Are you thinking big enough? Do you start small enough? We need to have big goals. But to reach those goals, we need to start small and focus. We often overestimate what we can accomplish in one year. However, we underestimate what we can accomplish in five years. GUEST ON MY SHOW Would you like to be a guest on this podcast AND get a coaching call at the same time? I would love to give you a coaching session. In return, I will record the session and may use it as an episode of my podcast. Are you interested? Go to www.PodcastTalentCoach.com/record. That is a link directly to my calendar. Grab a time that works best for you. We will develop your plan and see how I can help and support you to achieve your podcast goals. I may then use that call as an episode of my podcast. We both win. Grab your time at www.PodcastTalentCoach.com/record. GOALS As you create your goals, it is important that you set shortterm and longterm goals. Start with your longterm goal. What would you like to accomplish in five years? Once

For my 400th episode, I've reached out to 7 of my favorite podcasters to share the strategy they use to grow their business. THE BEGINNING This podcast actually started as a blog. After writing for a few months, Dave Jackson from School of Podcasting reached out. Dave is an amazing, generous expert in the podcasting space. I had listened to many of his episodes and knew what he was all about. One Saturday afternoon in 2013, Dave and I jumped on the phone. He told me he saw my stuff on the New Media Expo blog and liked what I was offering. Over the next hour, Dave and I talked about our past, what we were doing online and our visions for the future. We realized there were many ways we could help each other. At one point, Dave asked why I didn't have a podcast. Great question. Podcasters would probably be more interested in listening to a podcast rather than reading a blog. So, I pivoted. On that call, I decided I would launch my own show to help podcasters improve their content and give them more confidence in

There are many ways to increase your downloads. On this episode, you will discover 12 ways to grow your audience. Grab a pen and paper to take some notes. You don't need to use all of these. But you will need to select a few and take action. GROW YOUR AUDIENCE It will be easy for you to take this list of 12 ideas and think you are set and ready to grow. That would be a huge mistake for you. If you truly want to grow your audience, it will take three specific steps. First, find the ideas that appeal to you. These should be ideas that you enjoy and can execute consistently, Next, put the ideas into a strategy that will methodically grow your audience. Be clear on the steps you need to take. Finally, take action. Information alone will not create the transformation. Implementation is the only thing that will make a difference and grow your audience. Making a list of 12 ideas will not move the needle. You must take action. GROWTH STRATEGY There are times when we are too close to the situation to see the solution.

What do you want your listener to do when the episode is over? That is your call to action. Your goal may be to sell your product or service, get listeners to sign up for your webinar or simply grow your audience. Maybe you want your listener to support your cause, or visit your guests website. Before you begin to record your episode, you need to decide the outcome. What will your listener do when the episode is over? Begin with the end in mind. SELLING Some podcasters will tell me they are selling anything. They don't believe they are selling, because they aren't directing people to a sales opportunity like a sales page or coaching session. If you are trying to get your listener to take action, you are selling. When I was little, my brother and I would go to the grocery store with my mom. As gradeschoolers, you can imagine how bored we would get walking up and down the aisles. It didn't take long before Keith and I would tell mom we were going to find the toys while she shopped for flour and cans of corn. Gr