Hit The Mic With The Stacey Harris

Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.2:15 - How often I map out episodes and the best place to find content for your podcast5:33 - My second favorite place to get podcast episode content ideas8:19 - Several ways you can record episodes12:09 - Something to be mindful of that can kill your momentumMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast EpisodeJoin The Podcast NewsroomWhat Working With Uncommonly More Looks Lik

When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.2:56 - The art of creating an attention-grabbing cover graphic for your podcast6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description11:40

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.1:46 - Why you should update your outro yearly3:09 - The goal of your podcast outro and three ways you can set it up7:49 - One thing I absolutely don’t recommend you do with your show’s outro9:34 - How long your podcast outro should be10:30 - Quick dos and don’ts of crafting the perfect podcast outroMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast OutroJoin The Podcast NewsroomReserve Your Seat for Podcasting for Profitability Book Your Podcast Strategy Intens

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro4:55 - The purpose of your podcast introduction7:18 - A little something special we do with The More Profitable Podcast intro8:16 - My strong opinions on how you should structure your p

If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.4:00 - Importance of mic placement and recording tools that allow for better audio quali

For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today.This was a question submitted for our AMA features, which we’re moving over to the Podcast Newsroom! Make sure you’re subscribed so you get these episodes starting in August.In this episode of The More Profitable Podcast, we’ll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn’t created equal.3:30 - Updates on where to find and submit your questions for future AMAs.6:15 - Why you should be wary of too-good-to-be-true growth promises.10:00 - Understanding the purpose of growth and why it is important in your business

It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP. Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and converting your right fit clients.In this episode of The More Profitable Podcast, we’ll discuss how to build a system for generating content ideas, why this approach is more effective, and how to ensure your content resonates with your audience. Let’s get started and take control of your content planning process!3:15 - Why creating your own content plan is more effective than using generic ideas from others.7:00 - How being mindful of your interactions can provide endless content ideas.11:45 - The actual issue isn’t a lack of ideas, but recalling the best ones when needed.15:30 - Practical tools like voice notes and Fath

Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business.And spoiler alert… that’s a lie. In this episode of The More Profitable Podcast, we’re going to dig into why this notion is flawed and explore how your podcast can truly support your sales process – without trying to skip the most critical part: selling.3:00 - Debunking the myth and understanding why selling is a necessary part of business growth.8:45 - How your podcast can change the way you sell, but will never eliminate the need for selling.13:30 - A real-life example of selling through podcasting 17:00 - Why selling is a skill that requires practice and awareness.22:00 - Every small business owner's primary job is selling and how to st

If you’re using your podcast to generate, educate, and convert right-fit clients, then you need to show up for it in a big way. That’s why we're diving into what it takes to make your podcast a true sales asset in your business. Spoiler alert: it doesn’t happen accidentally!In this episode of The more Profitable Podcast, I'm getting a little soapboxy (consider yourself warned!) about the three critical elements you can’t skip if you want your podcast to drive business results. It's time to raise our standards and get intentional about how we use our podcasts as part of our sales process. 4:15 - Why your podcast content should focus on attracting and converting prospects rather than just entertaining your existing fans.9:30 - How to create content that guides your listeners towards a purchase, rather than just explaining the process.14:45 - Why being consistent is key to building trust and how it affects your podcast’s ability to convert listeners into clients.Mentioned in 3 Critical Elements Yo

It’s time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.We know it can feel overwhelming to make a change to your production process, but we’ve not met a client yet who wasn’t happy they made the move. That’s why we’re having this conversion today because it will allow us to make this whole process a lot less intimidating!In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We’re talking credentials, access, and all the little details that make a big difference.3:00 - Why podcasters often overestimate what they need to have ready and how to simplify your prepara

We all know we approach podcasting a little differently here at Uncommonly More, and today I’m sharing a prime example of that. We're diving headfirst into what I like to call the "20 Shitty Episode Experiment." Yep, you heard that right! We're all about embracing those perfectly imperfect first episodes and turning them into golden learning opportunities.We'll chat about why it's totally okay to fumble around a bit as you find your podcasting groove, in fact, it’s essential. I'll share some juicy tips on how to experiment, discover your unique voice, and make sure your podcast lines up with your business goals. Plus, we're going to get real about the nitty-gritty of DIY production and why sometimes, less is more when you're just starting out.We’re taking it a step further in this episode of The More Profitable Podcast and talk about how established podcasters can use this experiment when making a change. Plus, the signs to know when it’s time to go all in on your

It's crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy. Too often, the tactics we discuss today are sold as strategies, and they’re simply not. That’s why in this episode of The More Profitable Podcast, I’m breaking down six popular podcast tactics. Two for attract, two for nurture, and two for convert, and sharing why they will AND why they won’t help get a podcaster to their goals depending on their goals.Let’s go into these next 12 weeks being intentional with our tactics, it becomes easier to understand why things work (or don’t) when we fully understand why and how we’re using them. That’s why I urge you to focus on strategic planning this quarter. This isn't just about making a better podcast—it's about making a podcast that works for you and your business. 4:30 - The MOST common tactic to

Looking to start converting more clients from your podcast? Stick around I'm diving into the secret sauce of podcasting – yep, I'm talking about those three must-have content categories that'll turn listeners into clients. We're going to play around with self-assessment episodes, audio sales pages, and the ever-so-sizzling social proof episodes. The best part, we’ve got examples below for each of these types. So in addition to talking through the strategy behind these episodes, you can check out some real life examples working for us.Get your notebook because this episode of The More Profitable Podcast will be a gold mine of ideas for you to action with your own show.5:33 - How your podcast can start helping listeners assess their readiness for the next step in their journey.10:03 - Setting clear expectations and requirements for prospective clients through audio sales pages.20:26 - The value of case studies and social proof to help potential clients understand what working with you looks

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole

Too many business coaches are setting small business owners up for podcast disappointment, and honestly… podfade. You see, they’re selling the common misconception that podcasting should be primary about audience growth.Spoiler alert: It's not just about racking up those listener numbers. I'm diving deep into what kind of results you can get from your podcast when you start shifting out of only thinking of it as a growth tool and start turning those eager ears into solid leads. In this episode of The More Profitable Podcast, we’re going to focus on the real power of podcasting for brands and small business owners. It lies not just in reaching more people, but in educating those listeners into a decision. Let’s build your plan so you can craft some killer content that does more than just entertain. We're talking strategy, baby! Let's get your podcast playing the long game. 1:05 - The dangers of following the traditional advice of using podcasting solely for audience growth.3:50 - The concep

Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives.But does my business need to be the ONLY sponsor for my podcast? Maybe not.Podcasters often thing sponsorships can be a cash cow, but hold your horses—there's a fine line between being resourceful and turning your podcast into an ad fest. That’s why we’re digging deep the pros and cons of adding third-party sponsors to your small business podcast.In this episode of The More Profitable Podcast, we’re taking a no BS approach to podcast sponsorships for service-based businesses because there is never ONE right answer, or ONE right way, only you know what’s best for your podcast and your business.3:29 - Using sponsorships to help get listeners ready to buy services or

Today we're diving into the art of the comeback. You know, that moment when you're ready to hit 'record' again after a little podcasting hiatus. But hold up – it's not just about pressing record; there's a method to the madness, and I'm here to spill the beans on how to relaunch your podcast with a bang, not a whimper.We've all been there, right? Life happens, maybe client delivery picks up, and sometimes our podcasts need to hit the pause button. But getting back into the groove isn't just about picking up where you left off. In this episode of The More Profitable Podcast, I'm getting real about the nitty-gritty of a relaunch. We're talking deep dives into the why's of your break, the fiery passion that's reigniting your podcasting flame, and – most importantly – crafting a comeback strategy that helps you build sustainability into your process. 1:15 - Stacey addresses common questions and concerns when relaunching a podcast after a hiatus, emp

Last week we discussed the HOW of getting solo podcasts episodes done, this week we’re shifting gears and taking about the WHAT. I’m sharing three places that provide you with a well of content ideas for solo podcast episodes. These are the sources that allow you to zero in on the core issues that clients and potential clients grapple with. This is the kind of content I make it my mission to address in my episodes, and if you’re looking to convert listeners, these are the key to doing thatIn this episode of The More Profitable Podcast, I'm not just here to talk; I'm here to challenge you to take action and actively seek feedback. It's all about evolving and improving. Let's make your podcast not just good, but great!4:19 - Prioritizing client conversations for solo episodes that speak directly to your ideal clients12:34 - Using sales conversations to identify specific questions and objections so you can build sales assets20:35 - Differentiating between solving immediate discomfort and unde

You know those solo episodes that can feel like a one-person show in an empty theater? Yep, it’s not just you that feels that way. In fact, I recommend saving this for the next time you’re struggling to sit down and hit the mic to record your next solo podcast episode.There are three things you can do to make this process easier, no matter what the purpose of the episode is. These are the keys to making your next solo recording session a lot less painful. These episodes are a critical connection point with your listener, these are often the format you’ll be using for sales assets, so it’s time to get comfy doing it.In this episode of The More Profitable Podcast, learn the three pieces you can use to get your next solo podcast session rolling. We’re covering strategy, prep, and a special technique I use when I really can’t get it going. Essentially, this episode is your best tool in mastering solo podcasting, so let’s get started.1:18 - Solo episodes can be difficult, especially if your show has been a guest-d

Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for growth in my own business.We’re going to dig into social media, podcast guesting, and the importance of integrating your podcast into every touchpoint of your marketing. All of this becomes possible, only when we’re thinning about our business, our marketing, and our content strategically. 2:16 - Understanding the 'why' behind your growth can make all the difference5:41 - Signs it was time for marketing shifts in my own business, and why now is the time for growth9:15 - How we can intentionally boost our podcast's visibility, especially on social media13:50 - Making social media easier by using smart conten