Hit The Mic With The Stacey Harris

We are kicking off a new series this month around private podcasting. We launched our own private podcast in August of 2021, The Podcast Newsroom, and since then, we've had A LOT of questions about private podcasting.  By the way, take this episode a step further RIGHT NOW by signing up for The Podcast Newsroom and checking out even more episodes about starting your own private podcast ahead of the rest of the series here on The More Profitable Podcast this month.  In this episode, let's break down three ways you can be using private podcasts internally, as a lead generation tool, and even inside client delivery. We've helped business owners create podcasts in all of these areas, and I encourage you to jot down any ideas that come up for your own business as you listen in. Learn more about The Podcast Newsroom - https://thepodcastnewsroom.com Reserve Your Seat for Podcasting for Profitability Roundtable on June 14, - https://uncommonlymore.com/roundtableSupport the show

Tough love time, the thing standing between you and the growth you want to see with your podcast might be YOU. We talked a couple of weeks ago about some of the mistakes business owners make when using their podcasts to generate leads. Today is the next step in that conversation.  The two pieces we’re going to look at today are not only bad for conversion but are bad for your podcast growth. If you’re a podcast host unhappy with your download numbers, then one (or both) of these might be playing a part.  The biggest thing I want you to hear about these mistakes is that they might be the cause behind some of your podcast process frustrations. They might be the thing that’s causing your podcast to feel like A LOT of work.  Fixing these doesn’t mean hitting the easy button and never getting frustrated when recording day rolls around, but it does mean being able to manage that frustration and move through it more effectively and efficiently.  And honestly, you’ll run into that frustrating feeling A LOT less. In

If you’ve been podcasting for more than just a couple of episodes, I can guarantee you’ve felt the frustration of keeping up. The weight of showing up week after week is hard. Then you introduce one of those unexpected changes or a shift in your business, and it’s easy for that frustration and that weight to lead to total paralyzation. You’re absolutely stuck on how you move forward.  That’s where Monica Reinagel was when she realized it was time for us to sit down for a Podcast Strategy Intensive. After finding out her partner and co-host would be stepping back from the mic, Monica needed to navigate a big change in the podcast. She also wasn’t sure how she could use her current podcast to support her existing audience and an expanded audience as she explored expanding her services. In this episode of The More Profitable Podcast, Monica Reinagel joins me to share how her Podcast Strategy Intensive helped her shift from dread and uncertainty to feeling excited about stepping into the next chapter of her podca

There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcasts. These come up again and again, and they’re fixable. So let’s fix them!  In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time. Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered. In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and ag

The best thing you can do to start growing our podcast… make sure your current listeners are actually listening. Too often, I’m having conversations with service-based business owners who are focused ONLY on growing their listenership.  They want more downloads and more subscribers. But they’re not thinking about how they are serving their current listenership.  This can impact your show negatively from a technical standpoint. With completion rates potentially being a piece of the SEO algorithm inside of your favorite podcast players.  The real issue here is the second piece, though, because it impacts your ability to use your show as intended. If you focus only on more downloads and listeners, you may be missing the most important piece… conversion. In this episode of The More Profitable Podcast, we talk about the two ways your current listenership impacts the growth of your podcast. The first is from a technical point of view and then from a larger strategic perspective. 4:25 - The technical piece and how y

You’re likely familiar with the sales pitch for service based business owners about podcasting. That’s not what we’re covering here. Instead, I want to focus on three things no one is telling you, and because of that, we see podcasters just like you burning out early and often.  Yes, podcasting is powerful for a business and for a service provider, and it’s super valuable as a cornerstone of your content. Still, there are also some hard truths that need to be acknowledged if you’re going to survive. In this episode of The More Profitable Podcast, we’ll talk about three truths you need to know: a universal truth, an honest take on launching, and, most importantly, why you cannot value someone into a sale. 4:35 - The one universal truth of podcasting you need to know 6:30 - The tools that help you prepare for when you struggle with your podcast 9:30 - The critical tool we require for our podcast production clients to manage podcast burnout 11:30 - The secret you need to know about the first 20 episodes of your

If you've ever felt like something had to change with your podcast, but you just really weren't sure what it was, this is the conversation for you.  As I planned for episode 600 of this podcast, I reached out to clients, colleagues, and friends to find out what they would want to hear from me as we reach this landmark. The most common response was some version of, “WOW! How have you lasted so long?” or “How are you not bored?” I get it. Ten years, 600 episodes, it’s a lot of podcasting. It’s a lot of anything, but the answer to every version of this question was the same. I’ve allowed myself to make changes. That’s what we’re going to talk about today. In fact, I’m sharing examples of some of the changes we made.  In this episode of The More Profitable Podcast, we’ll talk about signs it’s time to make a change, how to make those changes, and when (or if) you should be announcing them. 3:00 - Announcing a new way for you to come together with other business owners who are using a podcast to market th

What’s the right way to create podcast show notes when you’re a service based business owner using your show to generate, educate, and convert right-fit clients? Is there a right way or a wrong way?  We know that podcast show notes can help our listeners see what’s happening in an episode, and in this episode, we’re taking it a step further in talking about how show notes can help new listeners discover our podcast.  Getting clear on the job of your podcast show notes, and even the job of the podcast show notes being on your website vs. just in a podcast player, is how we start to shift from this being just another to-do to being a part of the overall value of the sales assets you’re creating. In this episode of The More Profitable Podcast, we’ll talk about how your podcast show notes work as a discovery tool for your podcast, the difference between the show notes on your website vs. the podcast players, and tips for formatting your show notes. 3:35 - Where your show notes are showing up and their purpose ins

Think you’re done making mistakes as a veteran podcaster? Think again. Once you get past a certain point with your podcast, you might feel like you have it made. Whether it takes 100 episodes or 1000, you reach the point where you think you might be done with the mistakes. But even as a veteran podcaster, you can still neglect some things that affect the success and growth of your show. As a long-time podcaster (like 600 episodes and ten years), I still make a mistake or two, and I’ve seen other veterans do the same. In this episode of The More Profitable Podcast, you’ll learn five common mistakes even veteran podcasters make and how to get past them (or avoid them if you haven’t made them yet). 3:28 - Veteran podcaster mistake #1 and why it isn’t the same as frequency 7:54 - Mistake #2 and why it comes with an asterisk 16:11 - The veteran podcaster mistake that comes after recording (I’m guilty of it too) 19:25 - One thing even veterans mistakenly neglect 21:20 - The fifth mistake that puts too much focus on

You’ve probably seen and heard about it everywhere. There’s been a lot of chit chat about ChatGPT over the past few months. And it probably sounds like a dream, right? You pop in prompts, and it pops out answers, conversations, explanations, etc. as if they were written by a human being. You might think, “If it’s that good, then I can save so much time on podcast production!” But while ChatGPT is a cool tool, we’re not at the point where AI like it can actually replace real, human conversation and interaction in a natural way. And some of the recommendations I’ve seen out there for using it are icky, to say the least. So in this episode of The More Profitable Podcast, you’ll learn how podcasters can use ChatGPT and how they shouldn’t use it. I’ll also give you examples of ways I use the AI tool for this show. 4:59 - How you shouldn’t be using ChatGPT as a podcaster 7:53 - How ChatGPT can support your podcast production process 9:49 - How I use ChatGPT as a brainstorming and research tool 13:05 - One effect Ch

Are you keeping up with the times in your approach to guest podcast content creation? Very few podcast shows existed a decade ago, but things move with lightning speed online. And while podcasts have exponentially exploded in the last 10 or so years, some of the expert information about having podcast guests on your show from way back when still gets peddled around. For instance, you might think that having guests is like having the Flash Pass at Six Flags--a shortcut solution that lets you skip the line and go straight to the thrill of audience growth for your podcast. But the reality is they might actually serve as a distraction for listeners. So should you not bother having guests on at all? Podcast guests can be really impactful for shows. But a lot of the nuance in this conversation has been missing and keeps causing the parties involved to miss out on maximizing the potential of guest appearances. In this episode of The More Profitable Podcast, you’ll discover how to feature guests on your show differen

Are you about to bail on your podcast before you even start it or really get it off the ground? Oftentimes, podcasters make mistakes that are absolutely detrimental to their show. These mistakes can cause you to bail before you even begin to see desired results. While mistakes can happen at any stage of your podcast journey, your show is at its most delicate stage during the first 50 episodes. By making five specific mistakes I’ve seen too many hosts make at this early point, you can accidentally kill your show! So what are these hazards you should avoid as a new podcast show host? In this episode of The More Profitable Podcast, you’ll learn about the five mistakes you can make in the first 50 episodes so you can avoid the fate of your podcast becoming one of the many shows that fade away. 3:07 - The #1 mistake I see new podcasters make all the time 7:42 - The plan that too many podcasters forget to make 12:34 - The most natural mistake you can make in your first 50 episodes 19:31 - Mistake #4 and why it seem

“Should I run my podcast weekly or seasonally?” That is one of the questions I most often get asked. And while there’s no right or wrong answer, generally speaking, there is a right answer for you. So how do you discover which format is right for you? Over the years, I’ve seen many podcasting clients wrestle over this decision and discovered the nuances involved in choosing a preferred schedule. In this episode of The More Profitable Podcast, you’ll learn how to move through this decision-making process. I’ll go over the pros and cons of each schedule, reveal how you can navigate the nuances for yourself, and even offer a third option you might want to try. 2:47 - The first thing you need to consider when deciding on a podcast schedule 6:56 - The one time I usually recommend seasons over weekly (and one con to doing it) 12:33 - How a seasonal format can work really well for your podcast 16:18 - Another reason why you might not want to release seasonally 18:33 - Why it’s imperative to prepare your listeners fo

What would growing your podcast mean for your sales? For your business as a whole? You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially. Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the start of my agency. When I launched Uncommonly More, she was the first client whose show I helped turn into a lead-generating, client-converting team member. And today, she’s my special guest! In this episode of The More Profitable Podcast, Tara and I talk about how she grew The Bold Money Revolution podcast and how that growth has impacted her business. You’ll learn what does and doesn’t matter when it comes to launching, what should guide your decision-making as you grow your podcast, how to be strategic with your content, and so much more! 1:31 - Why Tara turned to podcasting and how she launched her podcast 9:00 -

Should you really add video to your podcast marketing or to the podcast itself? Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fast that what worked last year may not work this year. But what if you’re camera shy and hate the idea of doing video yourself? Or you just don’t have the time, money, or desire to go through that extra effort to produce your show? Good news: there are ways of adding video to your podcast and your marketing that can fit your personality, budget, and time. If you like the idea of incorporating video into your show somehow but the thought of recording the whole thing puts you off, then you’ll want to listen to this episode of The More Profitable Podcast. In it, you’ll learn about the three different “tiers” of using video in your show and ways you can incorporate it in

“Magic pill” marketing needs to die. Too many marketers online point to a tactic and tell podcasters that it’ll make their show better, more popular, more successful, etc. But looking for that miracle tactic to produce sales from your podcast is costing you in so many ways. It’s costing you time, money, confidence, progress, and mental capital. And if your show is shitty to begin with, then forget about it! No marketing method is going to change that. There are three tactics in particular that I see people raving about online and encouraging podcasters to try. As a fellow podcaster, I do these things myself but there’s a caveat: You have to have a good approach in mind before you implement a technique. Too many go into it completely blind and get absolutely nowhere. So in this episode of The More Profitable Podcast, you’ll learn about those tactics and why you cannot just tactic your way out of a shitty show. I’ll teach you the correct mindset and purpose behind each one so you can put your show in the best p

It's Wednesday, and much later than this usually lands in your feed, so where exactly is your new episode? Well, it's coming... next week. I decided after doing a final review of this month's audit on The Podcast Newsroom that you really needed to hear THAT episode this week, so we changed the plans. I want to be super transparent, and that's why I'm sharing this... it's not just OK to change the plan, it's inevitable. Sometimes the plan NEEDS changing, like this week. I want you to hear my conversation with Diann during this podcast audit because it's an extension of last week's conversation where we discussed episode types. ​ ​In my conversation with Diann, we get into a really good example of the difference between strategy and tactic and how knowing the larger strategic goal of the episode is going to impact your tactics. We also talk through some things Diann did VERY well in this episode, it's important that we share what "good" looks like,

Want better results from your podcast? Then it’s imperative you understand the point of every single episode you record for your show. Today, I talk about the three categories an episode can fall into and how they work to help your business generate leads and convert those into sales. 3:07 - The goal of a sales asset episode 4:33 - The purpose of a content episode and how it can serve various, larger goals 9:44 - Why I call episodes in the third category “leadership episodes” 14:12 - Why thought leadership and providing a service aren’t the same thing Mentioned In 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales The Podcast Newsroom EP 588: “What Happens During a Podcast Strategy Intensive” EP 587: “Why I Don’t Care If Your Show Is ‘Bingeworthy’” EP 586: “Why Business Owners Need a Podcast (And More Importantly, Why They Don’t)” EP 582: “How to Rebrand Your Podcast and Set Yourself Up For Growth” EP 567: “What Working With Uncommonly More Looks Like” Learn more about Podcast Production S

What is a podcast strategy intensive? Why does it exist? And how can it help you with launching (or even rebranding) your podcast?  Have you been asking these questions and want to get the inside scoop on podcast strategy intensives? Then tune in as I walk you through why I started offering these sessions, what they are, and how the process works from beginning to end. 3:46 - The reason why I offer the podcast strategy intensive 5:50 - What these intensives are and the process of booking a session 9:44 - Walkthrough of the questionnaire and the nuanced difference between ideal client vs. who you’re selling to 18:28 - How I prepare before the session and work with you during the strategy intensive 22:46 - What happens after the session and during the follow-up call 25:51 - Feedback from two people who’ve been through a podcast strategy intensive Mentioned In What Happens During a Podcast Strategy Intensive The Podcast Newsroom Learn more about  Podcast Strategy Intensives EP 578: “How to Create an Audio Sales

You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it. I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t matter, then what does? Find out on today’s show as a I talk about bingeworthiness and your podcast! 1:55 - Why I don’t love the idea of making your show bingeable (with one exception) 5:25 - The decision you have to make for your podcast 7:34 - What you should be working towards to help listeners and create a win-win situation 9:03 - How the “content is king” perspective lacks nuance 10:38 - What to do the next time someone recommends bingeability for your podcast Mentioned In Why I Don’t Care If Your Podcast Is “Bingeworthy” The Podcast Newsroom Learn more about Podcast Production Services Learn more about  Podcast