Go-to Gal With Jaclyn Mellone

Episode #164.  Let’s dive into podcast guesting! This episode comes from a special IGTV recording with me and my friend and personal branding expert extraordinaire Phil Pallen. In this conversation, we get into the exciting areas of podcasts and podcast guesting. From how podcast guesting is a super efficient use of your time to perfecting podcast pitches, you’ll learn it all in this episode. In This Episode You’ll Learn:Why podcasting isn’t ‘just another’ to-do for your businessHow being on a podcast can actually save you time creating contentWhere to start with pitching yourself for other podcasts - even if you’re busy!What kind of podcast pitches win attention and how to perfect yoursAnd more podcast guesting Q&A!Favorite Quotes“A podcast can be the domino for all of your goals. Because it's not just content, right? It's an authority platform, so it feels more significant.” “I want you to think of podcasts as stages. If you were asked to speak in an event with 50 of your ideal clients or cust

Episode #163. It’s time to talk all things media and publicity! I’m thrilled to have Selena Soo on the podcast for a second time and in this episode, we’re diving deep into another direction. Namely, how media helps us develop deep relationships with our audience. From when to jump into media to the unexpected opportunities you’ll find once you put yourself out there, Selena shares tons of fascinating insights on taking your publicity and your business to the next level. In This Episode You’ll Learn:How earning publicity can be a collaborative processWhy Oprah doesn’t want you to wait to start getting mediaThe hidden benefits of media that open up huge opportunitiesHow and why to share your vulnerable story with the worldFavorite Quotes“It's one thing for you to tell everyone, ‘Hey, I'm the best at what I do.’ But if you're the only person saying it, you're not going to be the go-to gal, right? You need other people be like, ‘Oh my gosh, she's the one to go to.’”“The first things that

Episode #162. If you don’t want to be sleazy, ‘salesy’, and slimy with your marketing, what is the alternative? In this episode of the Go-to Gal podcast, we’re talking about talking to your customers. Sara Frandina is a conversion copywriter and she joins us today to share her research-oriented approach to writing sales copy with your customers in mind. Listen to learn Sara’s smart approach to copywriting and how you can do it yourself (with or without outside help!). In This Episode You’ll Learn:The one thing you need to do to avoid sleazy bro marketing tacticsWhy you don’t have to create fake scarcity and fake urgency Everything Sara does before writing copy that makes all the magic happenThe curse of the expert and why you need to talk differently to your audience Why the voice of the customer research is everything when it comes to copyWhat this looks like implemented in a real business! Favorite Quotes“I never ever encourage people to use things like false urgency or false scarcity, even though they do w

Episode #161. Do you ever look at the competitors in your space and think, “HOWWWWW?” How is she charging that? How is she on all these podcasts? How is she on TV?! Well, there’s a little misconception there that might be holding you back.Tune into this episode now and we’ll uncover the false belief that’s clouding your mindset.In This Episode You’ll Learn:The missing link in your marketing that separates you from ‘her’What makes the difference when it comes to raising rates and landing opportunitiesWhy you can be an expert but not achieve the success of other expertsMy step-by-step strategy to overcome this limiting belief!

Episode #160.  Are you ready to get brands to pay you and pay you more than ever before? Or maybe you’re on the other side of things and want to work with creators to promote your offers. While talking to Agnes Kozera about both sides of this equation, I realized you could actually be both an influencer and a brand working with influencers. There are so many opportunities out there! Listen now to learn how to get attention from brands regardless of your download count, how to monetize as a podcaster and what creators really want from the brands they work with.In This Episode You’ll Learn:How Agnes has changed the way creators (and podcasters!) monetizeKeys to getting attention from sponsors even if you don’t have big numbersWhy you might consider getting paid to interview a sponsor on your podcast Who creators want to work with and how you can be a brand they’ll supportWhat trends Agnes predicts we’ll see in podcasting in the upcoming yearsFavorite Quotes“All sizes of creators and podcasters and youtubers can

Episode #159.  How do you plan for your business after a year that took all our plans and threw them in the trash? Robin Walker helps female business owners find focus and strategy to create a distraction-free action plan to reach their big, audacious goals. I confess, as soon as I heard this, I was ready to learn all of Robin’s secrets. Hit play on this episode and you’ll find out how to accomplish your goal even if you have to take a different path and the implementable strategies Robin teaches to break goals down into simple, achievable steps.In This Episode You’ll Learn:How to reach your goals despite unexpected roadblocks (Hello, 2020!)Why you need to be ultra specific with your end goalHow to break down goals in order to avoid overwhelm What it looks like to get accountability in your businessThe key to creating tasks you can actually get doneFavorite Quotes“If you plan your whole year down to every little step, it's going to be way too overwhelming. But if you do it in chunks, if something crazy l

Episode #158. Sometimes the easy way to build your business, isn’t the most effective. Here to teach us how to fast track our progress through simple habits is Dallas Travers. Dallas isn’t about chasing down the magic pill that will change everything in your business. She’s all about simple, effective habits that create enormous impact. Listen now for a breakdown of some crazy smart habits that you’ll want to implement ASAP!  In This Episode You’ll Learn:Why you don’t need the same background as your audience to serve themThe real solutions you’re missing when you pursue the easy wayWhat you should do instead of sexy summits and challenges to build your listWhy tracking your progress is actually the key to building confidence A breakdown of mini habits that will help you build a bigger business! Favorite Quotes“We want to be successful. We want to help other people. We also want it to be easy. So we seek an easy or simple solution and ignore habits. It's like the tortoise and the hare.”“Tracking your pro

Episode #157.  How do you craft a message that the media and your audience wants to hear - especially if you aren’t sure what that message is? Lynya Floyd is the Senior Media Coach for Team Selena Soo and an incredible journalist herself. She knows that entrepreneurs can struggle to be heard among all the competition and that media is a powerful tool to step out of the crowd and get attention from potential clients. Listen now to narrow in on a message that you and the media will respond to and share! In This Episode You’ll Learn:How Lynya got started breaking down the barrier between entrepreneurs and the mediaWhat you can do if you feel like you have no message to shareWhat you need to put together in the pre-pitch stage to formulate a strong messageHow to decide between broad and niche topics when it comes to your pitch Where you’re going wrong with your bio and what journalists really wantWhy you might need distance from your story before you’re able to share itAnd more of Lynya’s actionable tips on creat

Episode #156. It’s time to celebrate the Go-to Gal podcast’s two-year anniversary with one BIG takeaway! There are so many things I want to share with you, but I narrowed it down to the biggest lesson I’ve seen from interviewing over 100 go-to gals and experiencing my own growth through this journey. Press play to hear the most important thing you can do for your business today!In This Episode You’ll Learn:Why podcast growth comes with ups and downsThe biggest takeaway from two years of Go-to GalWhat I learned reflecting on 100+ interviewsHow to get out of the feeling that your market is oversaturatedWhat you can do to take feedback and process your emotionsWhy I need your help with the Go-to Gal podcast! Favorite Quotes“There's so much more that I see for our Go-to Gal community and you're a part of that. I want your input. We are co-creating this.” “Taking care of our mental health the same way we take care of our physical health is the most important thing probably for all humans. But as entrepre

Episode #155. What are you doing to bring equity and inclusivity into your business? Trudi Lebron is here with her wealth of experience helping entrepreneurs, coaches and service-based business owners build businesses that are equitable, inclusive and prioritize anti-racism. I learned from Trudi earlier this year and the things she taught put the puzzle pieces in place for me. In this episode, you’ll learn what we really need to bring into our businesses to be equitable and the continuous changes we can make to spark a real transformation.In This Episode You’ll Learn:Why we need equity over equality and what that means for youWhere there may be disparity in your business and how to fix itHow to move past the optics of diversity and into what sparks changeWhy we need to prioritize consent when building business relationshipsMarketing don’ts that are making your business less inclusiveFavorite Quotes“My vision is that we're creating this industry that is connected to the impact we have if we can make it mo

Episode #154.  How are you going to get from dreaming and scheming your goals to actually achieving them? The outer-transformation of achieving your goals begins with an inner-transformation from your mindset. In this episode, I’m sharing a goal-getting assignment that will help you step into the person you’re becoming and get to that next version of who you are, accomplishing the goals you set out this year. In This Episode You’ll Learn:What to do when real life gets in the way of your goalsThe inner-transformation that needs to happen firstHow to journal your way into the right state of mindWhy your identity has everything to do with your successFavorite Quotes“When we set a big goal, we can see it so clearly. But then we show up and we're like, ‘But I'm the same person and I have the same clients and the same business.’ There's this big disconnect of where we see ourselves and our business going and what our actual day-to-day is.”“Your goal is not just about the strategy, it's not just

Episode #153. It’s time to tackle the goal-setting mistakes I’m seeing clients, students, friends and all of the above make when it comes to dreaming up all the incredible things they want to accomplish. In part two of this goal-setting series, you’ll learn the mindset that’s unknowingly keeping you stuck and the keys to connecting with your goals in a way that makes them happen. Listen now to get excited about setting goals and achieving them! In This Episode You’ll Learn:How you might get stuck doing business the same as alwaysWhat to do with your goals after you write them downThe key to forming a deeper connection with your goalsHow to tap into the real power of a vision board Favorite Quotes“The thing I see the most is people that don't even set the goal because they can't see how to achieve the goal.” “Where I see people struggling with their goals is that they write them down, or they put them in a pretty planner, and then nothing.”“Whatever you're doing, you're in the business of i

Episode #152. Goal planning on your mind? Whatever goal-setting system you use, make sure you aren’t making these mistakes! I’m going to share several goal-setting tips that you can implement whether you’re simply writing goals on a piece of paper or following a step-by-step framework. Listen now to get on the right track with the right goals for all the amazing things you’re going to make happen!In This Episode You’ll Learn:The big-picture perspective you need to approach goalsWhy you can to say goodbye to guilt and go bigger than everHow to open your mind to all the opportunities around youWhy commitment + belief is the spark that makes things happenFavorite Quotes“Business moves at the speed of your beliefs.”“Why are we so afraid of our hopes? We have been through enough disappointment this year that I feel like we've been working those disappointment muscles and we could handle it.” “If you're not open to certain opportunities, you might miss them because you simply are not aware of them.”

Episode #151.  What do you want to bring into your business and life? Because we can’t completely silo our lives, we have to consider the in-between. I’ve pulled together an incredible roundup of experts to give you their best tips and strategies to spark new ideas that will get you thinking outside the box. Listen now and let’s get you ready for all that you want to do and be! In This Episode You’ll Learn:How to up your confidence and connect with anyoneThe keys to planning ahead and leading with legacyWhy living by your own commandments will increase leadershipHow to work on your money mindset for the new yearWhat you can do to manage your time in multiple rolesTips on planning your photoshoot, launch, TV debut and more!Favorite Quotes“How would your life change if you believed that money was neutral, and simply a tool to be used in the world?”“Suppose you could live life with great humor and less so the noisy demands of daily living and chatter in your mind. Channel your higher purpose to support quality,

Episode #149. Have you ever put on an event before? Now is the time to do it as we are all craving connection and community! Luckily, Emily Murnen is here to teach us how to share our message through events and why this strategy positions us as go-to gals. Emily’s approach to events has resonated with me and I’m excited for you to dive into this fun topic. In addition to the how and why of events, Emily shares her journey of pivoting during the pandemic and figuring out virtual events. This is a fantastic reminder of how much our industries can change at any time and how to develop the resourcefulness we need to evolve with it. Ready to deepen your relationship with your audience? Listen now!In This Episode You’ll Learn:How Emily quickly evolved her in-person event planning business this year The event trends that have emerged during this time of changeWhat kind of virtual events are working right now - and what’s notKey aspects of a successful virtual eventThe easiest kind of event to plan if you’ve never pu

Episode #148.   If I had to pick a theme for 2020...resilience might be it! We’ve been through so much this year, and resilience is something I keep coming back to time and time again. In this episode, I want to highlight resilience and how to get through any difficulty where it’s election season, a personal struggle, social injustice or anything in between. Here to share these insights on resilience are a roundup of incredible guest experts who share a strong foundation in this topic. Listen now to come out of 2020 more resilient than ever!  In This Episode You’ll Learn:How to cultivate and build your own resilienceWhy your strengths can help you endureWhy it’s OK to go back to the basics in a difficult timeHow learning the stories of your ancestors can make a differenceWhat you can do to overcome fear of failureThe keys to future-proofing your careerFavorite Quotes“If you could manage your money to make yourself a lot more money, how can that not be fun?  Let's be a little excited because this is about

Episode #147. There’s one question we aren’t asking enough as we go to create an online course. It isn’t about the best platform or the most effective lead magnets. It’s asking the question, how do I actually teach so that my students are successful? Lindsay Padilla recognized this need and built an amazing business out of it!It’s time to set aside all the tech talk and marketing know-how to talk about becoming a teacher who gets students good results. Listen now to improve your teaching prowess with Lindsay’s expert advice and uncover the journey that led Lindsay to an unexpected industry. In This Episode You’ll Learn:Why your course doesn’t necessarily have to be in video formatWhat it’s like building a business in an industry outside your comfort zoneHow to start seeing yourself as the CEO of your new big idea Why we need to learn how to teach instead of just how to create a courseLindsay’s secret sauce process to being a better teacherFavorite Quotes“The fancy learning management system...that doesn'

Episode #146. Feeling a little FOMO this year? Wish things were different (don’t we all!)? I’m here to share with you a twist on gratitude that will have you feeling truly grateful no matter what’s happening at home. Listen now for a mindset makeover that will open your eyes to the opportunities all around you.In This Episode You’ll Learn:A unique perspective on gratitude to focus on this seasonThe huge comparison trap we fall into all too oftenHow to step up your gratitude and dive into new possibilitiesHow to bring an “explorer mindset” to your business and personal lifeFavorite Quotes“In this world we're in now, it's so easy to get caught up in the comparison trap. The grass is always greener through Instagram filters!”“What if we already have everything that we want and we just haven't uncovered it yet?”“Lean into gratitude. Just trust that it's all there and that it's all happening.”Discussed on the ShowChris Winfield on the Go-to Gal podcast

Episode #145. Rounding up some of our Pays to Podcast graduates and their tips on how to get out of your own way. Meet Our Newest Podcasters:Brooke Voris, Cheers To YouLizzie Brayton, The Living Your Best Vibe PodcastTerri Kozlowski, Soul SolutionsCassandra Conley, Crowned OpulenceSuzanne Dressler, There's A Word For That!Juliana Leamen, Confidence From WithinLupe Prado, Paid VocationMonica Barriga-Weyers, WOC Talk Biz (women of color)Alexandria Lawrence, ALSO-in-PINKCheck out our complete list of launchers and their shows here!

Episode #144. Are you ready to reach for more exciting opportunities in your business and personal life? I’ve got Stephanie Burns here to share her many amazing stories and give you just the inspiration you need to claim those big, big dreams. In this episode, Stephanie shares how she kept going after her business shut down and found a new niche amidst challenging times. Stephanie also gets into her secret sauce strategy of making ‘unreasonable requests’ that you are going to love! Listen now to add a little excitement and motivation to your day.In This Episode You’ll Learn:The shocking ‘Wheel of Fortune’ way Stephanie launched Chic CEO How to find your niche in the middle of challenging timesThe interesting ways female entrepreneurship is evolving todayWhy building websites might be a great niche to start your business inStephanie’s secret sauce strategy to asking for what you wantFavorite Quotes“From what I’ve watched over the last decade, the next important thing for female entrepreneurship is men. Men are