Go-to Gal With Jaclyn Mellone

Episode #143. I’ve been meaning to get into SEO for a long time now. And if you’re anything like me, it’s continued to drop down your to-do list. Here to help us understand it better and implement simple-yet-effective SEO strategies is Meg Casebolt.SEO may not be a fast path to cash, but it can be a long-term plan for growth and lead generation. It’s time to end the SEO struggle and get on board with this beneficial (and free!) tool for your business. Get ready to take notes and learn to reframe your mindset on SEO, leverage your content and get inspired!In This Episode You’ll Learn:The SEO mindset shift that will have you attracting more clients without much effortWhy SEO means the difference between interrupting and searching audience membersThe ‘shame googling’ reason why your audience needs you to search engine optimizeHow SEO can be the solution to social media heaviness and negativityKeys to creating content for SEO that you can use and repurpose foreverWhere to start with SEO when you aren’t ready to c

Episode #142. Content is so much more than just blogging. And if you’re like me...there’s not even a whole lot of blogging going on. So I had Content Strategist Abby Herman on the podcast to share the very important piece of content strategy to complete our content puzzle. Ready to up your content game? Listen now for tips and tricks that you can put to work before your next Instagram Story!In This Episode You’ll Learn:How to go from content confusion to a strategic planThe simple switch to create content that serves your audience Tips to getting to know your audience without sending a mass surveyHow to create a cadence of content that draws in your audience Keys to content that’s in alignment with your zone of genius and your audience’s interests Favorite Quotes“There needs to be a reason for every piece of content you put out there.”“I have very strong feelings about a lot of things that are going on. We should be talking about them, absolutely, but I also think that we can talk about them in ways that are

We are taking you BEHIND THE MIC with some of our Pays to Podcast Students. They will be sharing how they've had early success with their podcasts - from booking big-name guests to how they started monetizing from the very beginning! Brooke Voris - Cheers to You!Beth Hewitt - Visualise YouKJ Nasrul - Stories of Astonishing LightMaria Baptiste - Clued Up with Maria BFawn Anderson - Our Friendly WorldJoAnn Crohn - No Guilt MomLisette Zounon Biekre - upYourConfidence

Episode #141. Productivity is something I’ve struggled with for pretty much my entire life. I’m clearly no productivity expert, but I’ve found a productivity solution that has changed so much for me in a very short amount of time. I honestly can’t believe how much I’m getting done now and I’m excited to break down exactly what I’m doing for you. This free tool is something productivity coaches I’ve talked to haven’t even heard of before. Listen in now to discover a new way to get things done!In This Episode You’ll Learn:The surprising trick that could transform your to-do listWhat I’ve been doing to take more breaks and increase productivityWhy recognizing your power as a business owner changes the gameThe science behind this unique productivity hackHow to get started with this powerful, free toolFavorite Quotes“So many times we're literally the thing that is standing in the way. There's so much opportunity at your fingertips, but it's the thoughts in your head that are holding you back from re

Episode #140. Do you struggle with money dysmorphia? As soon as Ali Katz mentioned that phrase I immediately connected with it. Money Dysmorphia can mean having a distorted view of your financial reality that leads to poor decisions with nonrenewable resources including time, energy, and attention. It also can twist our perspective on money as nonrenewable, when money can really be learned as a renewable resource when used wisely.In this episode, you’ll hear the crazy journey Ali went on struggling from one end of money dysmorphia to the other and why inner-work around business systems was part of the solution. Listen now to find out how to heal your own money mindset blocks starting today!In This Episode You’ll Learn:The surprising missing piece Ali discovered after business overwhelmWhy we need to do inner-work around money, law, and insuranceHow you can actually find healing through quantitative business systemsSigns you may be struggling with money dysmorphiaWhere to begin to rebuild your relationship wit

Episode #139. How do we use TikTok for business? Part of me feels like an old lady for saying this, but I have the app downloaded on my phone and that’s about it. Rachel Pedersen is stepping in to share how we can create TikTok content that generates high-ticket leads and impressive income. Rachel is a savvy social media strategist and TikTok enthusiast who’s seeing explosive growth from this mystery of a platform. Listen now for her insights on creating engaging content (no dancing required) and growing your audience on TikTok and beyond.In This Episode You’ll Learn:How TikTok can actually lead to increased revenueThe 4 E’s of creating content for your business on TikTok  Why TikTok isn’t just for dancing in a bikini - hello evergreen educational content!How to use TikTok to grow your audience on other platformsWhat kind of entrepreneurs will really thrive on TikTokHow experimenting on social media can make you more authentic everywhereFavorite Quotes“At first, everyone said, ‘Please don’t waste time on TikT

Episode #138. Hilary Porta is a mindset expert, generational shifter, shame slayer and Advanced PSYCH-K® Practitioner. What exactly does that mean? Hilary helps people create the lives they want by rewiring their subconscious. I went through this process with Hilary myself and I can’t even put into words how transformational this was for me. In this conversation, I invited Hilary to break down the rewiring process and share how recoding your brain can change everything. Listen now if you’re ready to deconstruct those limiting beliefs you have hanging around in your brain!In This Episode You’ll Learn:The intriguing tool Hilary uses to recode subconscious limiting beliefsHow transformational it can be to re-wire your brain and change your realityThe key to figuring out what you have subconsciously holding you backHabits you can create in your life to hack your brain at any timeHow to get out of your head and manage an anxiety attackFavorite Quotes“Our subconscious is just data. It documents everything and so th

Episode #137. We are about to jump into a topic that online business owners aren’t talking about enough - digital products! Even if you feel like your business is the furthest thing from this product model, you’ll want to listen in to all the possibilities of going digital. Christina Scalera is here to help and as a coach for people who want to turn their services into products, we couldn’t have found a better guide. With Christina’s help, you’ll get so many ideas about how to add digital products to your business that you’ll see real ROI from just listening to this info-packed episode!In This Episode You’ll Learn:Why you’ll want to reconsider selling digital products in your businessHow a digital product could end up selling better than your customized solutionWhy it doesn’t matter if you have the worst sales pitch in the beginningSmart ways to translate your offers into attractive digital productsChristina’s D-Commerce tips from pre-sale, killing darlings, and charging $$$Favorite Quotes“A long time ago, I

Episode #136. When was the last time you actually took a restorative, relaxing break? Rosanna Berardi is here to say that you can take a break — even in the world we live in today. With a successful career as the managing partner of an immigration firm and a growing side hustle, Rosanna manages to take time for a break. In this episode, you’ll get a look at the creative ways Rosanna recommends you take a break and find relief from the juggle that we all know is oh so real.In This Episode You’ll Learn:How Rosanna finds success in her law firm and side hustleWhy our workday is changing and the one thing we need to addWhat you can do to combat the physical toll of overwhelmThe one thing you need on your calendar every weekThe life-changing way to transform your travel amidst the pandemicFavorite Quotes“We're so responsible right now, the amount of pressure is just unprecedented. Sometimes, we just need to walk away.”“You are working, working, working. Then, when you’re not working you’re scrolling, scrollin

Episode #135. Made plans that haven’t gone your way? With all the chaos of this year it’s easy to think that we should just toss the rest of our ideas and wait for simpler times. Racheal Cook is here to share that even if things don’t go as planned, we shouldn’t quit planning. Racheal’s simplified, disciplined approach to getting things done is something every single one of us can embrace and enjoy. Don’t give up on those dreams of yours! Press play and dive into a better way of planning, taking action and achieving your goals.In This Episode You’ll Learn:What made Racheal change her business model of nine yearsThe ‘just in time learning’ concept that will shift your perspectiveHow to develop discipline without hustling and grindingWhy you need to rethink your planning processWhat discipline can do for you and your businessFavorite Quotes“In business, you don't have to know everything first. You just have to take the right action at the right time to get going forward.”“It's human nature to overesti

Actually taking action can feel really freaking scary, right? I feel like that on a monthly basis. But doing those scary things that take me out of my comfort zone are absolutely what accelerate my business.In this episode, I get real with recent experiences that had me completely petrified and share the mindset tips I use to overcome those feelings and take transformative action.In This Episode You’ll Learn:Why you’re not alone when you feel totally terrified to take actionWhat to do when you’re worried no one will show upHow to put yourself out there no matter what the action is!Favorite Quotes“Actually taking action can feel really freaking scary.”“If you wait until you’re certain of the results, you’ve waited too long.”“As CEOs, we have to be willing to fail in order to succeed.”Discussed on the Showhttp://jaclynmellone.com/plan

Episode #134. When I start to see a mindset block show up in my clients, peers, friends and masterminds, I know there’s something we need to talk about. I am fired up to talk to you about the sneaky obstacle you’ve put in your own path and what you have to do to push that thing out of your way.Ready to clear the way for a better, brighter mindset? Jump into this mindset makeover episode to find out what’s been holding you back and how you can bulldoze it out of your brain!In This Episode You’ll Learn:The mindset obstacle I’ve seen showing up everywhereQuestions to ask that will help you uncover your mindset obstaclesMy favorite strategies for getting out of your own wayHow an early failure had me hiding behind my businessThe Lin-Manuel Miranda trick to find what’s holding you backFavorite Quotes“Our goal isn’t necessarily to have a happy story. Our goal is to have a story that doesn’t hold you back.”“As much as your business is growing, that story your teacher or boss or coach told you is still there. And it’

Episode #133. How much of yourself are you really bringing into your business? Too often we turn into a completely different person in our professional lives just because we think we should act a certain way. Tiffany Ellis is here to model for us exactly how to be our true selves in our businesses and allow ourselves to use our superpowers in every aspect of our lives. I’ve seen Tiffany work incredible magic with her superpower and now she’s going to share how you can use yours! This episode is full of gems from authenticity to emotional intelligence and self-regulation. Listen now for inspiration and a breath of fresh air.In This Episode You’ll Learn:Why your identity can get lost in your work and how to bring your full self back!What it takes to create a connection in the time of virtual meetingsHow to stop bottling it all up and self-regulate your emotions in a healthy wayHow Tiffany’s evolving her professional game in the midst of the Black Lives MatterThe ‘clean your plate’ exercise that will totally lig

Episode #132. If there’s one thing we don’t talk about enough as women, it’s our menstrual cycles. And since we don’t talk about it enough, we don’t know what’s normal and what needs to change. Luckily, I’m here with certified women's health coach and period expert Nicole Jardim. Nicole is sharing her own journey to this unique expertise and incredible insights on the menstrual cycle that we can all incorporate into our lives and our businesses. Listen now to end period dread and take advantage of the amazing things your menstrual cycle is capable of creating!In This Episode You’ll Learn:What it’s like taking a huge leap across industries to start a new careerHow your period could be affecting your business in ways you never noticed What important function turns off with birth control and how that affects usThe biohacking tool you have in your medicine cabinet and why you’ll want to use itHow your menstrual cycle connects to your business and your lifeFavorite Quotes“One of the biggest misconceptions is

Episode #131. I have struggled with procrastination my entire life. While having a team helps a lot, I still have days where I struggle to get myself to do the work I need to do. Here to help is the go-to coach for procrastinators, Cristina Roman. I know you’re going to love her right away because she’s here for all of us. Even those of us who have tried everything.Procrastinators and non-procrastinators alike will learn how to reframe challenging tasks, get into flow and do the work you know you need to do. Listen now to tackle your most difficult to-do list items at last!In This Episode You’ll Learn:Surprising ways you avoid your emotions and how to uncover the root cause The antidote to procrastination and how to access it without getting stuck in your headWhy going into flow is challenging for some tasks and easy for othersHow to reframe tasks you procrastinate - my mind was blown!Favorite Quotes“Deep work is the antidote to procrastination. It’s the opportunity to use the prefrontal planning part of your

Episode #130. There’s a myth out there in the entrepreneur world that you have to have this big origin story. In fact, you’ve likely heard thousands of origin stories. But sometimes it can be difficult to figure out your own. Deepshikha Sairam is here to set us straight—your little stories matter just as much as a ‘big’ story. Hit play to learn how storytelling can transform your work and Dee’s many tips on how to do it!In This Episode You’ll Learn:The genius behind your Human Design type and how it plays into your workWhy storytelling might be the key to stand out in a crowd of competitorsHow to share other people’s stories in addition to your ownDeepshikha’s tips for telling stories that stick with your audienceThe amazing things you can accomplish for your business with storytellingFavorite Quotes“One of my biggest realizations was that everybody runs their business based on what other people are teaching. Some of it will work and some of it will depend on your individual personality.”“Your stories make yo

Episode #129. Whatever stage of business you’re in, you’ll find so much value in taking a step back and looking at the big picture. That’s why I’m so thrilled to share this conversation with Stacy Tuschl. Stacy helps brick and mortar businesses get more customers in the door and scale live never before. But no matter your business model, you’re going to learn from the pitfalls and speed ramps of each business stage that Stacy shares. You might just find that having a map of where you are, shows you exactly what you need to do to get where you’re going. Listen now for actionable insights that will help you climb to that next stage of business!In This Episode You’ll Learn:Why it’s OK if your brand name changes (once, twice or more!) over the yearsCommon brick and mortar mistakes that keep you from successThe ‘probationary stage of entrepreneurship’ and why you need to evolve from it fastHow to tell when you’ve picked the wrong niche and what comes nextWhy it can be a smart idea to look at what your competitors

Episode #128. How do you jump-start an audience for your new offer? Molly Keyser is here to share her tips on how to build an audience from scratch and build it FAST. You might just be surprised to learn her secret weapon (spoiler: it’s Facebook groups!). I’ve had a front-row seat as Molly’s shifted her business and launched success after success. I’m thrilled to pick her brain and share growth strategies with you. Grab those headphones and press play!In This Episode You’ll Learn:Transitioning your business in the time of COVID-19 and beyondFacebook group hacks to build your audience from 0 to 100s fastWhen to implement a Pinterest strategy to boost your contentKeys to running a Facebook group that works for you and your businessFavorite Quotes“If pivoting has been on your heart and your mind, just know that you’re never going to unlearn what you’ve learned previously. You might not take the followers, but you can take your knowledge and confidence.”“People have built multi-million dollar companies from just

Episode #127. We’re in an industry where everyone’s expected to be a teacher, but teaching doesn’t always come naturally. Without any education on education, even experts struggle to design profitable programs. The question is—how do you create content that will help your audience learn best? Whether you’ve acted as a teacher in your business before or you’ve never taught a single thing, you’ll learn from the very knowledgable Tracy Sherriff how to share your insights and skills in a smart and strategic way your audience will eat up. You might come away from this episode ready to create a new business model or perfect one you’ve already got!In This Episode You’ll Learn:Why becoming a better teacher will help you create a profitable programThe easy-to-make mistake you might make when creating a courseHow being hyper-focused on who your program is for can make or break the resultsSmart ways to cater to the different learning styles of your audienceTracy’s framework for turning your expertise into a programFavor