Marketing Thought Leadership Audio Podcasts - Linda Popky
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 53:23:17
- Mas informaciones
Informações:
Sinopsis
Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
Episodios
-
Marketing Thought Leadership: Productizing Your Personal Services Business
11/06/2013 Duración: 30minLinda interviews Ed Poll of LawBiz Management Company about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.
-
Marketing Thought Leadership: Why Creating Green Value Makes Good Marketing Sense
11/06/2013 Duración: 30minLinda interviews Colette Chandler of The Marketing Insider who tells us why creating authentic green value should be an integral part of every organization's marketing strategy.
-
Marketing Thought Leadership: The Case for Creating Market-Driven Culture
11/06/2013 Duración: 30minLinda interviews Chris Brown of MarketCulture Strategies who explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).
-
Marketing Thought Leadership: Leveraging Facebook to Brand Your Business
11/06/2013 Duración: 30minLinda interviews Roger Katz of Friend2Friend who tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we're seeing the biggest shift in media since the advent of the Internet.
-
Marketing Thought Leadership: Getting Publicity in a Web 2.0 Social Media World
11/06/2013 Duración: 30minLinda interviews Dan Janal of PR Leads Plus who tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.
-
Marketing Thought Leadership: Customer Relevance: Why Use Case-Driven Value(tm) Matters to Marketing
11/06/2013 Duración: 30minLinda interviews Lilia Shirman of the Shirman Group who tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.
-
Marketing Thought Leadership: The New How: How Organizations Can Create Better Results Together
11/06/2013 Duración: 30min -
Marketing Thought Leadership: Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits
11/06/2013 Duración: 30minLinda interviews Roger J. Best, author of Marketing Metrics Handbook, who explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
-
Marketing Thought Leadership: The Intersection of Sustainability and Web 2.0
09/06/2013 Duración: 40minLinda interviews Ruth Ann Barrett of EarthSayers.tv about how sustainability is transforming marketing practices, particularly revolving around Web 2.0.
-
Marketing Thought Leadership: Understanding the Gen Y Mindset for Increased Productivity and Retention
09/06/2013 Duración: 40minLinda interviews Lisa Orrell of The Orrell Group about the Millennials, and tells us why we should care about this new generation entering the workforce.
-
Marketing Thought Leadership: How to Create Engaging Customer Experience Through Social Media
09/06/2013 Duración: 30minLinda interviews Denise Shiffman of Venture Essentials about how companies can differentiate themselves by effectively engaging customers with social media.
-
Marketing Thought Leadership: Cut Anything BUT Marketing Budgets: How to Market Smarter AND Harder to Thrive In Difficult Times
09/06/2013 Duración: 20minLinda interviews Curtis Bingham of Predictive Consulting Group, about why smart companies continue to invest in marketing in tough economic times.
-
Marketing Thought Leadership: Aligning the Stars: Holistic Approaches to Sales and Marketing
09/06/2013 Duración: 20minLinda interviews Drew Stevens of Stevens Consulting Group, about how smart companies can deliver vision, value, and differentiation.
-
Marketing Thought Leadership: The New Integrated Marketing Campaign: The Power of Marketing Blueprints
09/06/2013 Duración: 25minLinda interviews Mike Gospe, KickStart Alliance, about how marketing blueprints increase the effectiveness of marketing campaigns, in one case quadrupling one company's marketing ROI.
-
Marketing Thought Leadership: Linda Popky introduces this new podcast series
09/06/2013 Duración: 04minLinda Popky inroduces this new podcast series about interviews with marketing thought leaders on individual marketing topics.