Marketing Thought Leadership Audio Podcasts - Linda Popky
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 53:23:17
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Sinopsis
Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
Episodios
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Marketing Thought Leadership: It's All About the Relationships: What We Can Learn from Successful Networkers
08/05/2018 Duración: 19minLinda Popky interviews Ivan Misner who tells us why having the right mindset makes all the difference in the world with networking.
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Marketing Thought Leadership: Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big
24/04/2018 Duración: 25minLinda Popky interviews Skip Weisman who tells us why he believes communication is the cause of every success, failure, and frustration that people experience in business.
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Marketing Thought Leadership: Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis
10/04/2018 Duración: 17minLinda Popky interviews Leah Weiss who talks about how it's possible for even people who work in large teams to find purpose in everyday tasks.
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Marketing Thought Leadership: Let Me Make That Perfectly Clear: How Clarity Ties to Organizational Success
06/03/2018 Duración: 16minLinda Popky interviews Ann Latham who talks about what clarity is and why it's so uncommonly found in today's organizations.
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Marketing Thought Leadership: Leading the Unleadable: Transforming Friction to Innovation
20/02/2018 Duración: 19minLinda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people that appear to be difficult and even unleadable.
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Marketing Thought Leadership: Feeding the Entrepreneur in You...No Matter What Your Day Job
06/02/2018 Duración: 29minLinda Popky interviews Dorie Clark who talks about why it's important for even those with full time jobs to become more entrepreneurial.
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Marketing Thought Leadership: The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success
16/01/2018 Duración: 15minLinda Popky interviews Liz Bywater who talks about the hazards of moving too fast and how a strategic pause can actually accelerate growth.
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Marketing Thought Leadership: Let's Do Launch: How to Ensure Your Next Launch Soars
02/01/2018 Duración: 17minLinda Popky interviews Jennifer LeBlanc who talks about why so many launches fail.
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Marketing Thought Leadership: Choose Wisely: Why You Need to Be THE Choice for Your Customers
05/12/2017 Duración: 24minLinda Popky interviews Gene Hammett who talks about why it is so important to stand out from the noise and be THE choice for your customers.
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Marketing Thought Leadership: Doing Better at Doing Good: Where Marketing and Philanthropy Intersect
28/11/2017 Duración: 24minLinda Popky interviews Kris Putnam-Walkerly, President, Putnam Consulting Group, who talks about the connections between philanthropy and marketing.
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Marketing Thought Leadership: Is Your Leader's Brand A Barrier or Catalyst to Organizational Performance?
02/11/2017 Duración: 22minLinda Popky interviews Hugh Blane, President, Claris Consulting, who talks about the biggest barriers he sees to executive success, including the importance of leaders understanding how their own brand impacts the organization.
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Marketing Thought Leadership: Conversations, not Content: Why Humanizing Social Media Marketing is Necessary for Success
13/09/2017 Duración: 21minLinda Popky interviews author Aliza Sherman who talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap.
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Marketing Thought Leadership: Achieving Liftoff: How to Plan Product Launches That Soar
01/08/2017 Duración: 20minLinda Popky interviews Jane Willis, a partner of Proper Rebel, who talks about the key strategy questions that need to be resolved to have a successful product launch.
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Marketing Thought Leadership: Mind the Gap: How to Get Over What's in the Way of Your Greatness
26/07/2017 Duración: 21minLinda Popky interviews Lolly Daskal, CEO, Lead from Within, who talks about the main problem with leadership today, as well as what's different about her leadership model.
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Marketing Thought Leadership: Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company
27/06/2017 Duración: 15minLinda Popky interviews Jen Berkley Jackson, owner, The Insight Advantage, who talks about why companies should consider adding benchmarking, or best practices, surveys to their strategic marketing program.
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Marketing Thought Leadership: Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle
13/06/2017 Duración: 31minLinda Popky interviews Lee Caraher, CEO of DoubleForte PR & Digital Marketing, who talks about why companies should allow and encourage former employees to return to the fold.
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Marketing Thought Leadership: Stop Talking to Strangers and Start Building Relationships: How Savvy Networkers Work a Room for Success
30/05/2017 Duración: 28minLinda Popky interviews Susan RoAne, author and speaker, who talks about the key differences in working a room and networking.
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Marketing Thought Leadership: How Do You Market Above the Noise Today?
16/05/2017 Duración: 43minSalim Omar, president of CPA Marketing Genius, interviews Linda Popky who discusses her book, Marketing Above the Noise
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Marketing Thought Leadership: Why Small Business Marketing Can Be a Really BIG Deal
09/05/2017 Duración: 13minLinda Popky interviews Roberta Kiphuth, President of Detati Digital Marketing, who talks about how technology has changed marketing for small businesses.
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Marketing Thought Leadership: When Engagement Is Not Enough: How Ingagement Leads to Greater Profitability and Success
18/04/2017 Duración: 23minLinda Popky interviews Evan Hackel, Founder and Principal, Ingage Consulting, who talks about going above and beyond the typical engagement to ingagement - involving input and involvement.