She Creates Business | Online Wedding Business | Marketing Ideas

I want you to join me and hundreds of other wedding planners in The Planner's Vault.  Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know this is the membership that will actually grow your wedding planning business. Let's chat.

Click Here to Join Us in The Planner's Vault I'm honored to welcome back to the podcast, my friend and fellow podcaster, Megan Gillikin. Megan and I have recently had many, hard, and truthful conversations about what owning a business and being entrepreneurs have cost us. What we want to do differently in the years ahead and what is REALLY important to us and how we'd like to be remembered. (hint: we don't want to be remembered as the best planner and venue owner ever).  It's a conversation that I don't feel is had often enough. We start businesses and "grind it out" for years and many seasons before we take the time to look around at where we are and oftentimes, it's not where we WANT to be. In this episode, we're going to talk about the big "Myths of Entrepreneurship," what is actually true and what is not. We share personal experiences from our lives running businesses in the wedding industry and what our choices have cost us.  We also share what we're learning and what we're both committed to doing now

FREE LIVE WEBINAR:  How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons.  Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale businesses that not only support our families and communities...but also that support and amplify movements and messages that we're passionate about and that we believe in. One of the ways we can choose to grow our businesses is by diversifying our income streams. Adding corporate events is a powerful way to do that! 

Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya's Course - Spark Marketing Most catering and events business owners fail at making money doing what they love because they don't know how to market themselves. Through her company, Flourish Marketing, Aleya offers marketing education, strategy, and tools that help wedding, catering, and events business owners stop staring at a blank calendar and start getting and keeping a consistent stream of clients. Aleya is a Le Cordon Bleu-trained chef who also happens to be an award-winning, marketing strategist, brand manager, content developer, and storyteller. She has a background as a marketing executive on the leadership teams of large foodservice organizations and has also been a private chef and catering company owner. Aleya speaks your language and understands your challenges. She knows how important it is to work in your passion. That's why for the past 12 years, she has been focused on helping over 1,000 accounts, brands,

Free 20 Minute Pivot Strategy Session with Kinsey In our industry, we have Engagement, Booking and Wedding Season. Now, we're in Scrappy Season. COVID-19 has made all of us step back and think long and hard about our business models, the services/packages we're offering and how we're showing up for our clients. If you need ideas for how to pivot your wedding business right now, you're in the right place. In today's episode we talk about: - Brainstorming new services and packages - What do our clients need NOW? - What do our 2021 (and beyond) clients need? - Should we be marketing our wedding business in the time of COVID-19? (spoiler alert: yes) - Brainstorming additional revenue streams in and outside of the wedding industry Free 20 Minute Pivot Strategy Session with Kinsey

Click here to access all of the resources mentioned in Episode 166 Thank you to my incredible guests: Heather Dwight Meryl Snow Terrica Meghan Ely The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, encourage and move you to ACTION in your own business. We may or may not face an economic downturn, but if we do, this episode will help you get ready now. I believe in preparedness and being proactive. This episode will help you be both.

Get all episode resources by clicking this link. Everything in the Pro Shop is 50% off. Use code: 50OFF I don't know about you, but I don't want my business to be a one-trick pony. When our business revenue comes from more than one place, our business is more sustainable. There may come a time in your wedding business when you're ready to: - Pivot to a new market or business model - Add an additional product or service - Add a revenue stream to what you're currently offering. This episode will inspire you and help you know where to start for all of the above and more. Let's do this.

CLICK HERE TO ACCESS THE BUSINESS RESOURCE GUIDE In lieu of creating yet more content on COVID-19, I've decided to create this simple spreadsheet to curate and share the best information I've found with you regarding this unprecedented period in the event industry. In the spreadsheet, you'll see tabs dedicated to General information, Legal, Wedding Insurance, Marketing/Messaging and how to keep your kids busy if school is canceled for 47 years (gotta have a few jokes right now). I will be updating this spreadsheet constantly so check back when you can and share this with anyone you know! If you have a suggestion for a helpful tab, let me know and I'll add it and start curating information ASAP. Stay Strong, Stay Healthy!   CLICK HERE TO GET THE BUSINESS RESOURCE GUIDE

In today's episode, I'm honored to welcome Neillie Butler from Mariee Ami. In this episode we talk about: - How Neillie started her planning business with $300 and a computer from Sam's Club - How she keeps human connection at the center of everything she does in her business - How she's helped her 7 full-time employees adopt the same values when it comes to relationships - and MORE! Connect with Neillie: https://www.marieeami.com/ @mariee_ami

The Planner's Vault is Coming! If you're a Wedding Planner who has been in business between 0-5 years and you're ready to scale and grow, The Planner's Vault is FOR YOU.  Megan created The Planner's Vault for wedding planners ONLY as a place to grow, scale, learn and be held accountable. This is the type of membership that will take your planning business to the next level.  On February 27th, 2020 Megan is hosting a FREE webinar so you can learn more about The Planner's Vault and ALL the goodies that come with it! Click Here to Register for the FREE Webinar BONUS FOR SCB LISTENERS: For those of you who join the Planner's Vault at the annual level, you'll receive a totally FREE AND FAST Marketing Audit from me! I'll take a peek at your digital assets and give you 3-5 tips for improvement!  **I'm a very proud partner of The Planner's Vault. If you join through any links I share, I will be compensated at no additional cost to you! ON THE PODCAST:  I'm honored to welcome back to the podcast, my friend, Mega

Get 30 Days of Aisle Planner FREE plus 25% Off Your First THREE Months! Get the Aisle Planner Discount and Learn More Here Renee Dalo from Moxie Bright Events is my guest today and she's here to share her best tips for how you can truly get the most out of your CRM System! Whether it's Dubsado, Honeybook, Aisle Planner or beyond, most of us are using some kind of CRM System in our wedding business......but we're likely not using it to its full advantage! Renee is here to remedy that! After more than 12 years in the industry, she's perfected her CRM strategy and will help you do the same. MORE ABOUT RENEE: Wedding planning wasn’t always in the cards for Renée. Instead, what started out as a seemingly one-time favor for a friend evolved into a thriving side-hustle to her acting career. When it was her turn to walk down the aisle, she flipped the script and discovered that the wedding industry was truly where she belonged. Shortly after her “I do’s,” she started Moxie Bright Events, a boutique wedding planning c

Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events. In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses. Both Francie and Britt are passionate advocates about making universal standards of excellence a priority in the wedding industry and you'll hear how those values have informed their own business and those they mentor. 42 North is a full-service planning and design firm founded by Francie Dorman and Britt Cole, two seasoned creative event producers with a specialty in distinctive weddings at private estates and non-traditional venues nationwide. 42 North has been named top planner in the US by BRIDES Magazine, featured by Vogue, Martha Stewart Weddings, Town & Country, InStyle Magazine, and the Huffington Post. Working with just a small number of clients per year, 42 North is able to conceptualize a unique vision from the ground up,

GET ON THE ROAR PLAYBOOK WAITLIST Today on the podcast I'm welcoming Caryl Lyons from ROAR Events. Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only. Caryl Lyons is the founder of ROAR events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings. She has over 27 years as an event planner and is using her experience to help new planners make their mark on the industry. She also launched an educational platform for those who want to enter or improve their corporate events planning game – called ROAR Playbook. Event planners looking for the perfect space for a meeting, a banquet or a party can also use her app called Capacity.

GET THE FULL BLOG POST AND SHOW NOTES HERE The Pro Shop Boomerang for Gmail The First Step: I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest.  Why are we asking ourselves this question? Because anyone who owns a business should know that marketing leads to sales and sales are the financial life source of your business.  If you know this, then why do you have a limited marketing budget? And, what does “limited” actually mean to you? Does limited mean you truly have $0 to spend on marketing? Or, does it mean $200 a month? Does it mean $50 a month? Pro Tip: One of the most interesting things I’ve found with my clients is that they say they have a “limited marketing budget” but they don’t actually have a real number in mind. You have to do the work, gather the data, and get an actual number for how much you have to spend on marketing each month. If you’re allocating all of your money strategically and it’s all

GET THE FULL AUDIT AND SHOW NOTES HERE Why should we audit our wedding business? I’m not usually one for a lot of “feelings” in business but what I like about assessing how we felt about our business last year or last quarter is how it helps inform us about which parts of our business to focus on improving and which parts went well.  Questions to help get you started:   Did you feel like you were answering the same questions over and over again to couples, vendors, etc?  Did you feel unorganized in any part of your business? Were you constantly “looking” for paperwork, items you need for event days, communication from your couples?  Did you absolutely crush it with your onboarding and offboarding processes and want to repeat exactly what you did to continue to build on that success?    Now that you’ve taken the time to assess your business, we’re ready to audit our business and make a plan for what we’ll improve upon and what can be maintained because it went well. We’re going to audit 4 key areas of y

She Creates Business a Podcast for Wedding Pros is supported by The Pro Shop.  My guest on the podcast today is Gigi Barnett. Gigi is a 20-year new veteran who has taken her extensive experience to share with service-based business owners, like wedding pros, how to get their own publicity locally and beyond. Gigi's Website: https://storysellyourbrand.com/ Work with Gigi: https://storysellyourbrand.com/work-with-me/ What you'll learn in today's episode: - How to pitch local television stations - How to pitch local and national publications - What your pitch needs to include to make it an easy YES for producers and publishers About Gigi: Gigi is a veteran TV news anchor, who shows service-based business owners how to become their own publicist; so, they can get more exposure for their brands and be seen as experts in the media. She developed the Story Sell Your Brand “news insider” publicity method in 2011. During her 20-year news career, Gigi has reported for NBC and CBS news; as well as The Miami H

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today.  Here's a peek at what you'll hear in this episode: 1. What does modern marketing look like today?   2. Why is building a marketing plan so important?  3. How should creative brands build a marketing plan? What goes into it? 4. Using Social Media in Your Wedding Business 5. Creating a Content Strategy (hint: The She Creates Content Calendar can definitely help with that!) 6. Offline Networking Ideas from Natalie on Creative Ways to Network Offline: A no-brainer would be to host a celebration or overnight gathering for targeted planners and industry partners to highlight the most unique experiences available at your property Get charitable! Reach out to meaningful organizations

Yesterday, Buzzfeed shared that Pinterest and The Knot Worldwide have both agreed and are taking action to "Stop Promoting Wedding Content That Romanticizes Former Slave Plantations." Click here to read the article in full As a wedding professional, venue owner and human being, this is an important conversation. It's also not an easy conversation to have, it's hard. Just read some of the comments on the Buzzfeed article - emotions are running high and rightfully so. Let me preface this by saying: My guest and I are both white women and fully acknowledge the level of privilege that comes with that. We're having this discussion as two humans who care deeply about these things and as two wedding professionals. I've brought Brittny Drye from @loveincmag onto the podcast today for a special episode to share her initial thoughts on the steps Pinterest and The Knot Worldwide have taken. Brittny works tirelessly in the LGBTQ+ space. Inclusivity for all is at the top of her list. We discuss: - What we've gathered ab

My guest on the podcast today is Rachel Green from Intentionally Designed. She's digging into the REAL reason your wedding business isn't growing. Even better? She's giving us ways we can get out of our rut and start to GROW in the direction we want.  Have you grabbed your She Creates Content Calendar yet? Get it here! 365 Days of Content Ideas just for Wedding Pros.  Here's what we cover on the show today: 1. Why you need to cut out the noise and distractions  2. How to determine the best strategy for your business 3. Why streamlining and eliminating unnecessary tasks (or delegating) is essential to business growth Questions to Answer About Your Business: 1. WHO does your business serve? 2. WHAT results or transformation do you provide for your clients? 3. HOW do you provide those results or transformation? Connect with Rachel: www.intentionally-designed.com @intentionallydesigned Rachel's Brand Strategy Blueprint Course About Rachel Green: Rachel Green is a brand strategist, designer, educa

The She Creates Content is now available for $127 Create high-converting content in your wedding business to build relationships and drive more sales in your wedding business. When you purchase the Content Calendar you'll get: - 10-Page Welcome Guide - 365 Days of Content Ideas for Wedding Pros Only - 30-Day Prompt Strategy Sample The price goes up to $197 on December 10th, 2019 so don't wait friends! My guest today is the incomparable, Michelle Loretta from Sage Wedding Pros and the Be Sage Conference. She's digging into ways we can Take Business Risks with Intention and Purpose. Learn more about the Be Sage Conference here Accounting 101 for Wedding Professionals How to Create a Cash Flow Plan Here's more about Michelle: Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As the founder of Sage Wedding Pros, she blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur