She Creates Business | Online Wedding Business | Marketing Ideas

Save the Date: The She Creates Content Calendar arrives on November 10th, 2019!  Head to www.shecreatesbusinesspodcast.com on that date to grab your 365-day marketing calendar for wedding pros! Today on the podcast I'm welcoming my friend and industry colleague Ashley Stork. Ashley is the owner + principal planner at Magnolia Vine Events and the owner of Wedding Business Bosses. In today's episode, Ashley walks us through 5 Areas of Your Wedding Business Where That Need Systems & Processes. Ready for an in-person experience in 2020? Wedding Business Bosses is a 4-day conference in Alabama January 19th-22nd!  Get 10% Off Your Ticket with Code: Shecreatesbusiness Learn more here! About Ashley and Wedding Business Bosses: Wedding Business Bosses is content + support + community for wedding professionals looking to streamline & systemize their business so they can grow, as well as take control of their time & schedule. WBB is hosted by Ashley Stork, a wedding planner & business owner based

Save the Date: The new She Creates Content Calendar launches November, 10th, 2020.  It's 365 Days of Marketing Content made for wedding professionals ONLY. Grab it for just $127 on launch day! Can't wait? Get a two-week free sample of the calendar here.   If you've been thinking about how to expand your wedding business to a new market, today's episode is for you! Lindsey Nickel from Lovely Day Events is on the show sharing how she expanded her wedding planning business from Jackson Hole, Wyoming to the Bay Area in California. About Lindsey: Lindsey is the go-to marketing and business strategist for wedding planners who want to be fully booked with wonderful clients. She provides doable, focused action steps based on her many years as a wedding planner. Based in Napa, Calif. she is a Bay Area native with a passion for outdoor adventures and travel. Lindsey’s work is featured on CNN.com, Style Me Pretty, Brides, The Knot Yours Truly book and more. Connect with Lindsey: www.lovelydaystrategy.com @love

Save the Date The 2020 She Creates Content Calendar will be here on November 10th, 2019. - What is it: 365 days of Marketing Content Ideas for Wedding Pros - How much does it cost: $127   How to take a break from your wedding business? Have you thought about doing this? Are you worried about re-entering the industry after a prolonged break? How will that impact your business and your revenue? My guest today has done exactly this, and she's sharing her experience with us along with her best tips for successfully taking a break from your wedding business! Joelle Charming has been planning events and weddings in the Santa Barbara, California area since 2011. Specializing in romantic and intimate events in one of the most beautiful parts of the country, Joelle is excited to be back to planning after taking time off to start her family. Connect with Joelle: www.joellecharming.com @joellecharming

SAVE THE DATE! The 2020 She Creates Content Calendar drops on November 10th, 2019 - get a full year of content creation ideas for Wedding Pros (Whoop! Whoop!). How to get more sales in your wedding business? Have you ever Googled that question? (spoiler alert: we all have). Step away from the keyboard my friend....I've got your back! Today on the podcast we're joined by your one and only Sales Maven, Nikki Rausch. Nikki is walking us step by step through her Selling Staircase which is a 5 Step Staircase to more sales in your wedding business. (We all want that!) Episode Freebie from Nikki: Closing The Sale: Three Secrets of Master Sellers Connect with Nikki: www.yoursalesmaven.com @your_sales_maven Nikki's Bio: CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards alon

Save the Date: The 2020 She Creates Content Calendar is arriving to The Pro Shop on November 10th, 2019!   I’m honored to welcome Adrienna McDermott, owner of Ava & the Bee, to the podcast today!   Adrienna is walking us step-by-step through the 4 Ways We Can Prepare our Wedding Business to Outsource to a Virtual Assistant.   Adrienna covers the step-by-step prep work for these four business areas:   General Business Tasks Social Media Blogging (creating content) General Admin   She’s also generously created a free downloadable PDF to walk you through this whole episode! Get it here: https://avaandthebee.com/prepare-to-outsource/   Connect with Adrienna:   www.avaandthebee.com @avaandthebee   Adrienna’s Bio:   Adrienna McDermott is a former bridal boutique owner, wedding planner and florist turned digital marketing expert. She is the owner of Ava And The Bee, a virtual assistant and marketing company for wedding professionals.   Adrienna has been in the wedding industry for 10 years, including 4 years a

SAVE THE DATE: On November, 10th, 2019 the 2020 She Creates Content Calendar will be released!  In today's episode of She Creates Business we're sharing 5 Ways Wedding Pros Can Elevate Their Business. Krisy Thomas and Laurie Hartwell of The Bridal Society are on hand to dig deep into these 5 Tips! 1. Get Certified, Get in a Community 2. Get Accredited 3. Work only with professional vendors 4. Superior Communication 5. Integrity   Click here to get accredited through The Wedding Pro Society   Click here to learn more about becoming a Certified Wedding Planner through The Bridal Society.  USE CODE: SHECREATES for $100 Off Your Certification

Click here to learn more about the 2019 LVL Academy in California. LVL Academy Digital Shop Today, I'm honored to welcome Heather and Lindsay from LVL Academy to the show. We're digging deep into three topics: 1. Pricing 2. Sustainability 3. Personal Development Three topics that are imperative to longevity in our industry. About Lindsay and Heather: LINDSAY LONGACRE As a business owner, I dream to cultivate change. My mom started her own business when I was a kid so that she could be there for me and my brother. I didn't realize back then, but since she has passed, I know that I have the same driving force as she had. I am a country music fan. I love to swear. I am on a mission to find a natural deodorant that actually works. I am a gypsy at heart and believe in the power of sage and palo santo. I love to sing out loud but only do it when I am in the car alone because I am too scared. I would make a terrible employee. I eloped. HEATHER HOESCH Being a wedding planner is not just my job, it is who I am. I reme

Check out Wedding CEO School. Enrollment opens today! My guest today is Kylie Carlson, CEO of The Wedding Academy. She's a successful wedding-industry veteran and has been using Video Marketing for years in her own wedding business. Today, she's sharing her best tips for using video to impact clients, growth, and revenue in your wedding business. Action Item from Today's Episode: Write down 10 topics you can talk on video about with your ideal client. (Be specific!) Connect with Kylie: @weddingacademylive The Wedding Academy The Wedding Academy Facebook Group

On today's podcast episode I'm honored to welcome back my friend, Annie McCarty. Annie first appeared on She Creates Business back on Episode 93 where she walked us step-by-step through Automating the Four Stages of Business. Now, we're diving in and evaluating those four processes and automation to see if they're REALLY serving our clients. If your processes could use a tune-up before engagement season, hit play now and join the conversation! Connect with Annie: https://www.anniemccarty.com/ @efficientyannie Resources Mentioned in this Episode: The Process Mapping Workbook Business Systems Quiz Annie's Shop - Save 20% with code: SHECREATES  

  Today's episode is a treasure trove of information! I'm with Lane' Richards, founder of the award-winning rental company, Something Borrowed, discussing her journey from starting the business to just 6 years later selling it for a healthy profit! This discussion is so powerful and it won't take you long to hear how thoughtful and brilliant Lane' is - I can't think of anyone better to walk us through this process!  Here's a bit more about Lane': Lane' Richards is the multidisciplinary entrepreneur and creative genius behind the award-winning specialty rental company, Something Borrowed Portland. Sold in 2018, Lane' now offers mentoring and strategic business planning to specialty rental companies looking to build and scale their business.  To get the goodies mentioned in today's episode click here to visit the episode show notes. 

Have you grabbed your She Creates Content Calendar yet? Get the scoop on how you can plan 6 months of high-converting content here! Today's Episode: My guest on the podcast today is Shirley Goodwin, owner and lead designer of JR Flowers. Shirley's business is relatively new and on today's episode, we dig into the strategies she's using to grow her business. We also talk about how she got started in florals and how she keeps up with it all while working professionally as a pediatrician! Here's a bit more about Shirley: Shirley Goodwin is the owner and lead designer of JR Flowers. JR Flowers is a wedding and event floral design studio located in Leesburg VA, about 30 minutes west of Washington DC. She started the business 2 years ago after a lifelong love of flowers and design for family and friends. Her design style is “elegance with flair” and she loves to add a pop of color to any event. Shirley could design flowers in her home studio all day and night but realizes she has to come up for air and spend time

She Creates Content - The 6 Month Marketing Calendar for Wedding Pros Today on the podcast I welcome Cavin Elizabeth from Cavin Elizabeth Photography. As a photographer for almost 10 years, Cavin has developed an amazing eye for quality branding, especially when it comes to wedding businesses. In today's episode, she's sharing why it's imperative to have consistent brand photography and her BEST tips for achieving the brand look and feel you want and need to attract your ideal clients. Connect with Cavin: www.cavinelizabeth.com @cavinelizabeth Cavin's Book: A Bride's Guide to a Picture Perfect Wedding

The Six Month She Creates Content Calendar is HERE friends!  What is it? 180 days of intentional, client-building content….completely planned out for you. Never ask, “What Should I Post?” again. Click here to learn more and grab your copy of the She Creates Content Calendar.  Today's episode is a BIG one friends so buckle up and grab a notebook....and probably some coffee. I'm back with Lindsay Lucas to share 9 Ways You Can Get More Clients in Your Wedding Business. Yep, NINE. This episode is packed with strategic ways you can grow your client base and increase your revenue this year. Connect with Lindsay: www.thelindsaylucas.com @thelindsaylucas

The She Creates Business Podcast is brought you by The Pro Shop! You'll find editable vendor planners, courses and MORE in The Pro Shop. And the best part? Everything in The Pro Shop has been created JUST for wedding pros like you :)  On to the Show: Today on She Creates Business, a Podcast for Wedding Pros I'm joined by wedding planner and podcast host, Megan Gillikin. Megan shares the Top 5 Mistakes she sees wedding professionals making and how to correct them so you can continue growing and succeeding in business! Connect with Megan: www.asouthernsoiree.com Weddings for Real Podcast @weddingsforreal @asouthernsoiree Here's a bit about Megan: Megan graduated from East Carolina University with her undergraduate degree in Hospitality and Restaurant Management and her MBA. Upon graduation, this North Carolinian relocated to DC with Marriott International completing their Management Development Program. Starting at the front desk and moving into the events side, Megan truly understands the logistics, flow, and

Lindsay Lucas is back for Part Two of How to Prepare Your Wedding Venue for Engagement Season During the Busy Wedding Season.  If you haven't heard Part One yet head to Episode 136 and give it a listen then come on back to us here in Episode 137.  For my wedding planners, photographer, calligraphers, floral designers, etc don't hit stop yet! Stay with us because I KNOW you can use these same tips to prepare your own business for engagement season! Venue owners: if you're in a stage of business where you need coaching, mentorship or someone to talk to because you're just beginning your venue journey, Lindsay is your girl! Find her here: www.thelindsaylucas.com Work with Lindsay @thelindsaylucas

Today I'm joined by Lindsay Lucas for a two-part episode extravaganza! In today's episode, we're sharing Part One of How to Prepare Your Venue for Engagement Season During the Busy Wedding Season. Even if you're not a venue owner, you're going to get a lot out of this episode. If you want to feel prepared, be organized and READY for a prosperous and productive engagement season (followed by booking season) this episode is for YOU. Click Here to grab your Review Request Email Template. If you recognize Lindsay's name it's because she joined me in episode 109 to share all about How to Start a Wedding Venue.  Here's more about Lindsay: Lindsay was born and raised in the South where sweet tea and good manners are staples to surviving the Texas heat and strict parents. She describes herself as having a servant’s heart and thrives most when helping others which led her to create Lean On Me Consultants. She coaches wedding venue owners (and those striving to be) on how to create a successful and streamlined business

The She Creates Business Podcast is made possible by YOU, the listener. The show is financially supported by The Pro Shop, a collection of digital products, templates, and training to help you run your wedding business like a pro.  If you're currently in a partnership or have been thinking of bringing on a partner in your wedding business, you'll love today's podcast episode. My guest today is Kayla McCaul from CK Events. Kayla is one half of a wedding planning and design business along with her partner, Chelsea. Today we dig into the logistics of her partnership, how they work together, what they do when conflict arises and how they balance it all with their families and lives! Connect with Kayla: www.ckeventdesign.com @ckeventdesign Here's a bit more about Kayla in her own words: I am the “K” - Hooray! I always knew that I wanted to own my own business but I was not sure what that meant until I was introduced to the industry by Chels. Once we started working weddings together, it was something that felt so

Click Here for The New Pro Shop at She Creates Business Click here for Abby's 5 Tips to Overcome Your Fear of Instagram Stories Today on She Creates Business, a Podcast for Wedding Pros I'm thrilled to welcome Abby Jiu and Lisa Ziering from Abby Jiu Photography. Abby and Lisa are sharing how you can use Instagram Stories in your wedding business! We've broken this episode down into 5 actionable tips you can implement now. Connect with Abby and Lisa: @abbyjiuphotography @lisaziesing Here's a Bit about Abby Jiu Photography: Established in 2009, Abby Jiu Photography began with just Abby behind the lens. Five years later, Lisa joined her, expanding the team and the scope of weddings and events they cover. Over the years, Abby and Lisa have jointly documented dozens of weddings and traveled together for destination jobs as near as New York City and as far as Ireland and Portugal. They also spend plenty of time together in their stylish Northern Virginia office. And even though they shoot individually too, the bond

Today I'm delighted to welcome Shaunae Teske to the podcast! Shaunae is a wedding photographer who built a sustainable six-figure business in her first three years in business through diligent, consistent WORK. Today she's sharing exactly what she did with us on the podcast to make this happen! Here's more about Shaunae: Shaunae is an award-winning, destination wedding photographer and small business coach/mentor who has built her business with intentional purpose. She first launched her photography business in 2011 at only 20 years old! She quickly grew it to a sustainable, six-figure business within three years. After eight years as a wedding photographer, she has launched into her new passion - empowering women in business and helping them cultivate intentional lives. She puts her whole heart into everything she does because she truly values people and wants to leave behind a beautiful legacy. When she's not helping others, she's spending time in her home in Wisconsin with her amazing fiancee and three cat

5 Sales Strategies to Increase Your Revenue, with Meryl Snow. On the show today we welcome sales guru and wedding superstar, Meryl Snow! She has turned her passion for weddings and event planning into a system that can help anyone in our side of the industry to make more sales, get more clients, and bump up their business. We hear from Meryl about how a catering company grew and grew into a multifaceted service through her attention to detail and her desire to deliver the best product to her customers. She stresses the importance of making connections and building relationships, how to use questions to push communications along, and why it is important to keep track of the little things. We discuss the interplay between pricing and value, the pivots her and her company have made, how to display value and differentiate yourself from competition and the best ways to get to know a bride! Meryl has so much great knowledge and experience to share from years in the game and a keen mind for organization and marketin