She Creates Business | Online Wedding Business | Marketing Ideas

FULL SHOW NOTES & RESOURCES Today on the show I'm thrilled to welcome Annette Stepanian. Annette is an attorney for creative entrepreneurs who uses her legal background to provide services, contract templates, free education and so much more to wedding pros and beyond.  Our conversation today is all about The 5 Contracts You Need in Your Wedding Business. A few of them may surprise you! We work in a people-centric business and although, in general, everyone is amazing it is always a good idea to have certain documents signed and in place to help to help protect everyone and their businesses.  Annette is really doing a deep dive today and goes into the WHY + HOW of contracts. You can find Annette on her website here. Join the conversation!

FULL SHOW NOTES & RESOURCES If you've been thinking of transitioning from your current wedding profession to a similar (but different field) today's episode is for YOU. Reina Pomeroy was a social worker and successful wedding planner when she decided to make a change in her life. In one move, Reina became a mother & quite her social work job & planning company to become a stay at home mom. She quickly realized she was missing something and took the steps to become a certified coach. Now, Reina is a successful life and biz coach for creative entrepreneurs who are right-brained and heart-centered. Reina has been featured in countless publications including The Huffington Post and The Rising Tide Society. 

FULL SHOW NOTES and RESOURCES My guest today is Zahira Domenech who is the founder + creative director of Eventus by Zahira. She's an international and luxury wedding planner whose work has been featured in countless publications including Martha Stewart. Zahira has received multiple awards for her work and consistently collaborates on editorial styled shoots. This year Zahira is putting out her first physical product, The Meaningful Growth Planner, which is a goal and life setting planner for creative entrepreneurs. Today we get into the details of Zahira's BUSY schedule and how exactly she added another project into the mix. Plus, she shares specifics on developing a product like a planner.  This year Zahira is putting out her first physical product, The Meaningful Growth Planner, which is a goal and life setting planner for creative entrepreneurs. Today we get into the details of Zahira's BUSY schedule and how exactly she added another project into the mix. Plus, she shares specifics on developing a produc

FULL SHOW NOTES My guest today is Kellie Daab. Kellie Daab is the owner of iDo Collective and a wedding business architect. With over 12 years in the wedding industry, having owned her own boutique wedding planning and consulting company, managing in high end hospitality and producing events for a multi-million dollar catering company, Kellie speaks brides and knows what it takes to run a successful wedding business. She is the creator of the Wedding Business Blueprint, Author, Speaker, and host of the group Wedding Industry Opportunities and Collaborations. Paper products make her giddy and coffee is her spirit animal.

FULL SHOW NOTES Today I'm solo on the podcast to do my 2016 Year in Review. I'm going through my 2016 Powersheets, telling you the goals I set for myself at the beginning of this year, which ones I achieved and which ones I did not achieve (gasp!).  I'm also telling you how I shifted my goals in the middle of 2016 and what that meant to the podcast and how that will affect my 2017 goals. This year was a huge year of personal growth for me and one of my biggest lessons was that we are NOT meant to go through life and business alone. People and relationships are SO important to our mental well-being and to our business health.  I also learned that asking for help when I need it isn't wrong, there's actually people out there who want to see me (and YOU) succeed! Guys, I am so excited for 2017 and recording this episode and reflecting on 2016 was the perfect way to end the year and drill down on the BIG STUFF I have coming in the new year for the podcast.  Thank you so much for your love and support this year, I

FULL SHOW NOTES Avis Glenister is my guest today and it is my pleasure to have her on the show. Avis is the owner of Carillon Weddings & Events AND the owner and lead planner at Peach & Pearl Events. In today's episode, Avis tells us what it is like to own a luxury wedding venue for many years, which she purchased from the previous owner, and then simultaneously starting a separate wedding planning company. Avis really goes behind the scenes of both of her businesses and tells us what it is like to work in a luxury market, how she collaborates with other local wedding professionals and more!

FULL SHOW NOTES My guest today is CeCe Todd from CeCe Designs, CeCe Decor and CREATE: A luxury wedding and special event collaborative workspace. Just that sentence proves that CeCe is the quintessential muti-passionate entrepreneur and she is rocking it! During the podcast we talk about how CeCe started in a local flower shop before being promoted multiple times and eventually starting her own floral design business. CeCe exudes energy and light and it was truly my pleasure to have her on the show.  If you want to hear from a complete powerhouse wedding pro, speaker, mentor and SO MUCH MORE this episode is for you. 

FULL SHOW NOTES Email me: Kinsey@vistaviewevents.com Today is the second episode of a 3-episode series that I'm doing with Candice Coppola from Jubilee Events and Jubilee Events: Caribbean. Our first episode was Episode 19 where Candice talked about mentoring in the wedding industry and basically gave us all a free 30-minute mentoring session packed with resources, advice and strategy.  If you haven't heard Episode 19 make sure you head there after you listen to today's show.  Today we're talking all things traditionally published books as a wedding professional. Candice is the author of The White Dress in Color: Inspirations for the Modern Bride which is an inspirational coffee table book. Candice is currently working on her second book now with the same publisher.  What I love about this episode is how raw and honest Candice is during the interview. She tells us the real story about what it takes to be published, the hard work that comes with putting together a book and the additional work that you, the aut

Today I'm solo on the podcast talking all things conferences, retreats and workshops for wedding pros that are happening in 2017. If you're planning on investing in live events for your business next year but you're not sure where to even start, this episode is for YOU!  I've compiled a list of events that range from intimate retreats with 15 people to large summits with hundreds of attendees. This list is not meant to be all-inclusive, I know there are SO MANY events out there that are wonderful but the show is only 30 minutes long so I had to limit the events I talked about! Thanks for understanding :)  If you'd like to recommend an event in 2017 please leave the name, website and dates in the comments of this post so we can all benefit from your recommendation.   FULL CONFERENCE LIST

Today on the podcast I'm pleased to welcome Monique Melton a brand strategist, speaker, author and former wedding makeup artist to the podcast! It was so much fun to learn about Monique's past life as a makeup artist (because hello, I love ALL things makeup) AND hear about her evolution to now as a brand strategist, speaker + MUCH MORE. Today we specifically chat about her book Entreprefriendships and how we can build meaningful, genuine and beneficial business relationships both online and offline. CLICK HERE FOR SHOW NOTES Get Monique's Book Here

Register for HERE for the D.C. AKP Retreat CODE: SHECREATES for $50 OFF My guest today is Ashton Kelley from Ashton Kelley Photography and creator of the AKP Retreat. Today Ashton gives us the inside scoop on her photography business, how she got into the industry and then we get into today's main topic which is the AKP Retreat. Ashton is the creator of the AKP Retreat which is an intimate gathering for all creatives and takes place in cities around the country. Ashton tells us what it is like to organize this kind of conference, how her "squad" helps her put the conference on and we get all of the behind the scenes information about creating a retreat for creative entrepreneurs. FULL SHOW NOTES HERE

My guest today is Abby Herman founder of Write Solutions, content marketing, and coaching for small business owners. While Abby isn't "technically" a wedding pro herself, she DOES serve wedding pros through her business and I knew I had to have her on the show to spill her content secrets. Abby has been a freelance writer for almost ten years and has been running her business full-time since 2013.  I think we can all agree that between our blogs, social media, live video and the list goes on, that it can be overwhelming creating content for our businesses AND performing our actual jobs as planners, photographers, florists, etc. But we know we have to do it...at least some of it. In today's market, we have to keep an online presence in order to stay competitive.  Abby is going to help us with our content strategy today. Abby takes us through what it is like when a wedding pro outsources to her and the services she provides. Then she walks us through what we can do if we're not ready to outsource and prefer to

Today I'm flying solo to tell you all about the podcasts I'm listening to and two of my favorite episodes from each show. My favorite shows, as you may imagine, are mostly business podcasts but I've included FIVE non-business podcasts at the end that I tune into every week. I'd LOVE for you to give me your recommendations as well! Find me on Instagram as @shecreatesbusiness or you can email me at: kinsey@vistaviewevents.com

I am so honored and humbled to have Candice Coppola on the show today. Candice is an industry veteran with over ten years of experience in the wedding industry. Candice is the founder and principal planner at Jubilee Events & Jubilee Events: Caribbean as well as the co-author of the inspirational coffee table book, The White Dress: in Color - Inspirations for the Modern Bride. Candice's work and words have been featured in many publications including The Knot, Martha Stewart Weddings, Style Me Pretty, BRIDES countless others.  This is the first episode in a three-episode series I'm doing with Candice because I could NOT decide which topic to discuss with her and she graciously agreed to a three episode series! Today we're chatting about mentoring in the wedding industry, episode two in a few weeks will cover book publishing for wedding pros and our final episode will be all about speaking and conferences. I know you'll love today's episode and Candice just as much as I do. Her experience and passion for t

It is my pleasure to welcome Sarah Evans from Sarah Evans Weddings to the podcast today. Sarah and I connected on Instagram and I was thrilled to learn she is also a local Colorado girl! Sarah is a full time wedding planner and blogger with a background in advertising and social media marketing. She launched her business at the beginning of 2016 and through her advertising talent was able to book 14 BRIDES in her first year. So impressive! Today we talk specifically about the importance of client experience and how Sarah has started to be intentional with her client experience so it can become a holistic yet effective part of her marketing plan. We also discuss Sarah's awesome email list opt-in and how she's using a really valuable freebie to grow her list.  

My guest today is Ashlyn Carter from Ashlyn Writes. Ashlyn is a calligrapher and copywriter to some of the biggest names in the wedding industry. Ashlyn is so passionate about helping creative women express their true selves through copy and it is so clear. On the show today she offers us incredible insight into the world of copywriting and gives us multiple action items we can perform on our own copy TODAY! Join the conversation! Check out Ashlyn's Helpful Copywriting Tools & Resources! FREE Copywriting Checklist FREE Authentic About Page Copy Mini Course  

Today I've decided to share my personal journey and story! I'm nervous and excited for us to get to know each other better and I'd love to hear more about your journey and your 2017 goals for your business! Feel free to email me at kinsey@vistaviewevents.com so we can chat! Today I cover what I thought I'd be doing when I was younger (hint: it involved NYC) and what I'm actually doing now! I'll take you through my journey of being a student at the University of Nebraska & writing for the college newspaper  all the way to now being a wedding venue owner and podcast host! Fair warning, I get a little passionate near the end of this episode talking about women entrepreneurs and how we are brilliant just as we are and how we are capable of amazing things! Hope that's okay!

My guest today is Ashley Stork, owner + executive event planner at I Do I Do Wedding Planning. Today we're doing a deep dive into the when, how and why Ashley decided to purchase this wedding planning business instead of starting her own business from scratch. Ashley is so real and generous in this episode and really takes us behind the scenes of what its like to buy a business, how her business has evolved and what its like to manage a team. As if that weren't enough, she even takes us through her batching process for blogging and so much more! This episode, and all of our episodes in October, are sponsored by Ginny Krauss and her 60-minute, Heart of Your Brand Strategy Session. She's offering a special price of only $149 to She Creates Business Listeners. With 2017 right around the corner, I can't think of a better way to step back and take a holistic view of the heart behind your business with Ginny as your guide. Thank you so much Ginny for supporting the show this month!

Cinnamon Wolfe from Cinnamon Wolfe Photography is my guest today! I wanted to talk to Cinnamon for hours after this conversation. She's smart, passionate and absolutely brilliant when it comes to all things blogging and SEO. I learned so much from our conversation and I know you will too. She tells us the kind of Pin that has gone viral for her, why blogging is SO important, her thoughts on Squarespace and so much more! Seriously, this episode is packed with great information so come join our conversation! I'd like to thank this month's sponsor and all around amazing woman, Ginny Krauss! Ginny is offering her 60-Minute Heart of Your Brand Strategy Session for just $149 ONLY to She Creates Business listeners! Head to GinnyKrauss.com/Heart to grab your session and start 2017 off with a bang!

My guest today is Elise Crawford. Elise manages Social Media Outreach for Spoken Bride and is the Founder of Ringlet Studio. Our chat today is mostly about Spoken Bride and how she manages social media over there for such a highly niched website. Spoken Bride is a Catholic wedding blog so Elise and I go through the tools she uses to manage social media, ways she attracts their ideal bride and how she manages her position at Spoken Bride with her business, Ringlet Studio. I'd love to thank this month's sponsor, Ginny Krauss and her 60-minute Heart of Your Brand Strategy Session. Ginny is offering us a 1 hour strategy session to discover the heart behind our brand. I've had my session with Ginny and it was incredible! You can listen to Episode 12 to get the whole scoop!