Igor Kheifets List Building Lifestyle

"Igor, what's the average conversion rate with your traffic for ?" This is by far the most annoying question we get at Igor Solo Ads. Not because I can't identify the average. But because it's a really bad question which leads to more bad questions which leads to failure. In this episode I explain why it's such a horrible question. I also share what's a better question to ask to get better conversions on your ads!

Last week I got on a call with a new friend. She's a woman in her thirties and she's involved with several MLMs. She asked if I could help with traffic for one of the programs she mentioned. And I said - probably not and gave her a bunch of reasons why those specific MLMs weren't a good fit. Next thing I know... She launches into a 15 minute presentations to show me why these products are amazing and why I should a) join her in business and b) find a traffic source that works. You can guess what happened next. I lost all interest. Today I'd like to share with you the mistakes she made which made it virtually impossible to "close" me. Follow these guidelines to make your product and yourself interesting to other people. Violate my guidelines and forever be ignored by your best prospects.

My wife and I are in New York. We're racing through time square. We're heading to the "Stardust Diner" which is famous for it's broadway-level performing waitresses. Suddenly I see a large black dude who's selling tour bus tickets point at me and yell: "Hey, white dude! Are you allergic to black people?" I didn't honor his question with answer... out loud. But I answered it in my mind. And it reminded me of a foolproof marketing tactic I always use in my emails I just had to share with you!

You finally decided to go all in. You join a business opportunity. You buy an Aweber account. You run a Facebook ad. You show up for the weekly training call. You're being a good sport. And the results just don't seem to show up for you. Why's that? Here's my theory: Your business is a bucket. And when you decide to start a business, you throw all the tools, opportunities and information into the bucket. You expect alchemy to occur inside the bucket. All these ingredients, mixed together are supposed to turn into gold. But they don't. Why? Stream this episode to discover!

I used to run the largest coaching program in the Solo Ad space. But I got tired of babysitting people. And now I only privately work with my Solo VIP Club members. The VIP club is where work with beginners. I help them become top earners. And one of the biggest challenges for a beginner top earner is not having proof. Which means they can't make claims to attract prospects. But little do they know - they don't need proof. They don't need to make claims. In fact, making claims achieves the complete opposite - it makes you invisible to the prospects who are allergic to claims. There's a faster and easier (100% ethical) way to get prospect's attention and win over their heart and wallet.

Meet Bob. Bob joins a business opportunity. Bob tries to make money and fails. Bob decides its not him for and goes back to a boring job. Six months later Bob realizes he hates his life and tries again. This time with a different business opportunity. And the cycle repeats itself for the next 5 years. Throughout the process, having tried and failed so many times, Bob questions everything: - The opportunity - The tools - The traffic - The mentor and so on Today I'm going to mock Bob. HARD! Because Bob is the classic biz opp junkie who refuses buys into their own bullshit. And if Bob's smart - Bob's going to listen and apply what I show today. If not, Bob's going to struggle for another decade I guarantee it!

I was never good at closing. You can say, I was the polar opposite of a great closer. Sometimes I'd throw the sale BEFORE stepping into the close, because I was afraid of rejection. But it all changed when I adopted a different habit. Suddenly, while still being a bad closer, I had more sales coming in than I knew what to do with. My prospects started begging me to give me money even when I wasn't asking for it. Discover what's the one thing that transformed my business.

I spoke to a client on the phone the other day who admitted: Igor, the one thing I realized since I started in February is the internet is a very competitive place! That's right, Amico. The internet is extremely competitive. It removed virtually every barrier for starting an online business or offering a service. No matter your opportunity, MLM or educational program... There's probably at least a dozen look-a-likes out there trying to steal your customer as we speak. Most marketers try to differentiate themselves from competition by making louder claims. But that's like trying to win over the prom queen with a hip haircut. Discover the true and only way to thrive in spite of fierce competition.

What does "Brand Yourself" even mean? According to the a gooroo FB live I saw the other day it comes down to posting motivational wallpapers on your Instagram. And it also requires you to shoot YouTube videos talking about your dog. The branding advice you've been fed accomplishes only one thing: It keeps you busy and broke. Busy because it requires a lot of time to be active on Social Media. And broke because it doesn't frigging work. Branding is NOT about social media or motivation. It's not about your hobbies and your pets. In fact, it has nothing to do with you. I decided to debunk every branding myth imaginable by interviewing world's #1 branding expert. His name is Jeff Hoffman. He's the co-author of the New York Times Best Seller "Scale" But you may know him as the guy who founded priceline.com and booking.com. Yes, THE booking.com! Jeff is considered to be world's leading authority on branding. And in just 20 minutes, he'll give you a crash course in creating your own six figure brand.

Picture me standing in front of a mirror in my living room. I'm 18 and 31 pounds overweight. I'm buck naked. And I'm ashamed. I'm ashamed for becoming the tire-wearing fatso that stared back at me in the mirror that day. It was probably one of the most hurtful alone moments I've had in my life. And the first time I actually admitted to myself I was NOT big bone. This realization led to a fascinating discover which would then spark a complete makeover on every single level in my life.

Modeling. That's the #1 most common behavior I see online. No wonder. When you're brand new, that's all you can do, really... You just model after the gooroos... Do as they do in hopes to get the results they get. But then you learn it's not that simple. And modeling the gurus never seems to yield guru-like results. Why's that? How come following their exact systems never works as it should? Why copying their emails word for word doesn't get you the same 50% open rates they get? I've been puzzled with this question since I got started online. Because, just like you, I modeled every guru from Kern to Kennedy without much success. Until I finally discovered the one thing that made all the difference in the world. Discover what it is in the new episode of the List Building Lifestyle

Storytelling is the best tool you can have in your arsenal as a business owner. Stories eliminate any doubt your prospects might have and create proof out of thin air. But people either don't use them or look like fakes when they do. In today's podcast, I got your back. It's jam-packed with the storytelling secrets of self-made millionaires like Brian Tracy, Jim Rohn and Tony Robbins. Once you listen to it, you'll have downloaded all of those secrets in your brain and make some serious money.

Here's the truth about making a solid, six-figure income online. You don't need to recruit thousands upon thousands of people. You only need a dozen of high-quality superstars. But how can you find them? How can you make sure they stick with you in the long run? These questions bugged the hell out of me when I was starting out. Nowadays, I have found the solution. And I serve it to you on a silver platter in today's podcast.

You know Bruce Lee from his movies. To be honest, most of them are mediocre. The real genius of Bruce was found into his deep thinking. If he was still alive today, he would be an awesome marketer. In fact, one of his lesser-known quotes made a huge impact on me. I now share it with team members and customers because of its power. And in today's podcast I break it down and share all the nuggets of marketing goodness you could ever hope to get from Bruce.

Here's a fact for you: Only 10% of people are ready to buy when they see your offer. The other 90%? It's a different animal that drives newbie marketers crazy. Those poor souls don't realize how simple the solution is. To my disappointment, it evades even the most seasoned online pros. This is why in today's podcast I reveal to you what's needed to turn a lead that lands on your list, into a customer who is 100% ready to buy.

Everyone online wants to be regarded as a pro by his audience. Too bad most people end up looking like amateurs. And by amateur, I don't mean unskilled. I mean approaching business in a way that keeps you lower in the food chain. Afte reading Steven Pressfield's "Turning Pro," I discovered seven telltale signs you're an amateur. I reveal them to you today, but I won't stop there. I take it a step further by also showing you a couple strategies. These strategies are so powerful that take you out of amateur hour and put you in the ranks of successful online pros. All yours in today's podcast.

Buddha said "Life is suffering." Best selling author, Mark Manson takes it a step further. "Embrace that life sucks sometimes." I don't care who you are, your life is going to suck. You'll think you're inadequate, that others have it better and the world conspires against you. Thoughts like that will hold you back in life and business. I don't want that. That's why I called Mark. And in today's podcast he reveals how to achieve all your goals, while fighting off all your negativity demons.

Client reached out asking to help him sell his info product. It's an ebook that exposes lying guru bastards and their unruly ways. He's written a long form sales letter with all the bells and whistles to sell it. The price point? A whopping $2! Maaaan.... that's a hard sell. You can't make a living exposing scams. Why? Because you're not selling anything new OR valuable for that matter. Tune in for today's episode to find out what to focus your marketing on in order to get people moving, clicking and buying!

The power to increase sales. To keep customer satisfaction up. To win one of every three arguments you have with your spouse. It's not a superpower ripped by a Marvel hero. It's the power of negotiation. That's why today I give you the lead international kidnapping negotiator for the FBI, Chriss Voss. He's taken what worked with the most dangerous criminals in the world and created a book that shows you how to apply everything in day to day life. And in today's podcast, he unravels how to use this magnificent power to make your business soar to new heights.

Proof. It's the one element in marketing that separates the winners from the losers. It used to be easy to fake it. You could photoshop income statements and write your own testimonials. Nowadays, it's different. People don't fall for these tactics. There is only one way you, an ethical marketer, can prove how legit you are to your audience. And this way is revealed to you in today's podcast.