Marketing 4.0. Der Leitfaden Für Das Marketing Der Zukunft

Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses...

Marketing 4.0 Moving from Traditional to Digital

Marketing has changed forever - this is what comes next. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by...

Marketing 5.0 Technology for Humanity

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a...