Keeping Shop: A Brick And Mortar Podcast

Just a little check-in now that life is totally, 100%, unbelievably different. Most of our spaces are closed and we're all treading water, waiting for this nightmare to end. This show is a glimpse into where we at Forty Winks stand with the PPP, what's making us money, and where my head's at as I navigate this. Enjoy....?

Today I’m excited to release my chat with Lisa Mullan, owner and co-founder of Uwila Warrior in Boston, MA. Lisa’s company is leading the charge against uncomfortable underwear; we’ve carried her line at Forty Winks since close to the beginning and our customers come back for it over and over again.  In fact, we have one customer who just wrote and ordered: “every medium you have in that incredible thong.” She was referring to this thong which is in fact, “incredible” if you’re in the market (restocking soon, btw). Lisa and I talked before coronavirus hit, but there is so much in our chat that’s applicable to what we’re facing right now. I am struck by Lisa’s dedication to creating (and re-creating) the best possible product for her clients and by her decision to focus on steady growth even if it takes a while. She mentions the “long game” a couple of times throughout our chat and even then before I knew we’d have to shutter our store, this struck me as incredibly smart. It’s pretty much the mantra of every

Today I have the pleasure of releasing my conversation with Jay Adams co-founder and advisor to Brass, an online and brick & mortar company specializing in quality pieces that simplify and enhance their customer's wardrobes.  Jay and I connected years ago and she's been a constant source of inspiration for me as she and her business partner, Katie have grown Brass into a thriving and innovative online business. While they've always had short-term pop-up spaces, their first long-standing brick and mortar opened in Boston a few months ago so I’m excited to bring Jay on the show as an official brick and mortar boss. I was sort of weirded out by releasing conversations recorded pre-Coronavirus, but my friends and colleagues convinced me to keep releasing shows in an effort to keep things as "normal" as possible.  This conversation is actually really timely in that Jay and I talk a lot about eCommerce and how to create strong, vibrant communities within the online space. Now more than ever, we need to be findin