Saas Marketing Insights

In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.

Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn how Ben got started, and what he thinks about the future of SaaS businesses and conversion rate optimization.

Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her experience working in both the US and India.

With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of over 30 online businesses, many of which are SaaS.

Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive  emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don'ts of cold outreach email.

Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy.

A veteran of the tech startup scene, Greg Dickinson spotted a problem with software demos and built a company to solve it. Omedym is a platform that enables prospects to search and find the information they need within a video demo. Greg explains how his solution works and how he is marketing the product.

After a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for getting the best outcome from copy.

Charles Palleschi always knew he wanted to start his own SaaS business but his route to founding Spark Shipping, an e-commerce automation software solution, was anything but straightforward. In this episode Charles explains the problem his software solves and provides insights into the respective pros and cons of marketing a business in ecommerce or SaaS.

Patti Haus is a leading conversion copywriter to SaaS companies. In this episode she explains how the conversion copywriting process works, from initial voice of customer research through to the testing of copy on landing pages and email.

David Horne is a serial entrepreneur with a decade of experience in bootstrapping SaaS products. Along with his co-founders they sought to solve a common shared problem: a simple way to pay independent contractors. The result was CrewPay. David explains how they plan to lead with outreach prior to adopting a multi-channel marketing approach.

Apple's and Google's App Stores launched more than a decade ago and despite their huge popularity, developing a mobile app is still the reserve of the programming elite. Foundry Platform was created to make it easy for anyone to design and build their own app. Co-Founder Ben Haefele explains how the business got started and how it's finding its market.

PickFu is a crowdsourced polling platform created by serial bootstrap entrepreneurs Justin Chen and John Li. Although their platform has covers a wide range of possible use cases, Justin explains how they found and deliver value to some key market segments, including self-publishing authors and app creators.

Snappa is an online graphic design tool for non-designers that's growing rapidly. Co-founder Christopher Gimmer explains the unlikely origins and how growth has been fuelled by close attention to developing and promoting cornerstone content.

In the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that makes easy to run viral campaigns. Learn Jack's tips for how to run incentivized marketing programs.

Vasil Azarov already had a background in event marketing so he knew what to expect when he launched his own Growth Marketing Conference in 2015. What advice would he give marketers looking to achieve more with event marketing, either as event participants, sponsors or first-time event organizers?

Geoff Roberts and his fellow Co-Founders at Outseta are building a complete platform catering for SaaS startups. Although they are only 2.5 years into their journey they are already gaining traction due to their decision to start marketing at the same as they started coding.

Jonathan Zacks and fellow Co-Founder Justin Svrcek set out to solve the problem of reminders for medical appointments but along the way they came across a slew of other sectors from tattoo parlours to accountants and law firms. How are they managing to acquire customers and differentiate GoReminders in a crowded market?

Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now investing heavily in brand building and content marketing. In this episode Patrick reveals their thinking behind this approach.

Corina Ludwig started her career as a Graphic Designer before transitioning to an Advertising Traffic Manager. She is now President of FunctionFox, a veteran SaaS project management solution catering for advertising, design and marketing agencies as well as inhouse creative teams. How has FunctionFox and its marketing changed in the last 20 years?