Sinopsis
Google Partners and AdWords experts Chris Schaeffer and Jason Rothman answer your question about all things PPC and Google AdWords. Send us your question at paidsearchpodcast.com/contact-us
Episodios
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How to Measure Call Ad Clicks
29/05/2023 Duración: 03minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Lead Form Asset Clicks
26/05/2023 Duración: 01minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Price Asset Clicks
25/05/2023 Duración: 02minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Display Network Clicks
24/05/2023 Duración: 04minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Google Search Partner Clicks
23/05/2023 Duración: 03minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Driving Direction Clicks
22/05/2023 Duración: 02minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Image Extension Clicks
19/05/2023 Duración: 02minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Clicks from the Site Link Under the Ad
18/05/2023 Duración: 05minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Call Extension Clicks
17/05/2023 Duración: 03minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How to Measure Headline Clicks
16/05/2023 Duración: 02minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Types of Click Interactions
15/05/2023 Duración: 03minThis is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.In this clip, he gives an overview of the different types of interactions in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Can You Control Lead Value with Max Conversions?
05/05/2023 Duración: 07minThis is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Seeing Great Results with a Max Conversion Target CPA
04/05/2023 Duración: 08minThis is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Should I Use SKAGs for Competitor Campaigns?
03/05/2023 Duración: 09minThis is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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How do I Add a Logo as an Asset to my Ads?
02/05/2023 Duración: 04minThis is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy
01/05/2023 Duración: 09minThis is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Should I Exclude Locations I Don’t Want?
21/04/2023 Duración: 03minThis is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Should I Run Phrase and Exact Match Keywords for the Same Keyword?
20/04/2023 Duración: 09minThis is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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Should I Pin Headlines in Responsive Ads?
19/04/2023 Duración: 10minThis is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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What to do When Your Google Ads Results Start Getting Worse
18/04/2023 Duración: 07minThis is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast