Julius: Influencer Marketing Unleashed

On today’s show, we have Anton Capria, Director of Business Development here at Julius filling in for our regular host, Danny. In this episode, Anton is chatting to Kendell Kelton, the Communications Manager at Car2Go in North America. For over a decade, Kendell has counseled brands on integrated media strategy, reputation action plan development and execution, intimate and large-scale event production, media relations, digital and social strategy and engagement, spokesperson training, and influencer mapping. Kendell joins us today to discuss how she got involved with Car2Go and her experience in what brought her to this great world we call “influencer marketing”. Inside this episode, we’re talking about how to leverage systems to help you with marketing and testing the market to ensure that you are finding the right influencers for your brand. These influencers need to be the voice for your brand and set the tone for how the brand can communicate with followers, customers, and members. For all this and more,

In the age of social media, digital agencies are specializing to keep up with the competition. We speak to Nick Cooke, cofounder of The GOAT Agency about how they pitch influencer marketing to clients, their biggest wins, and more.

Gibi ASMR is one of the most popular ASMR creators on YouTube. She's garnered over 2 million subscribers in 9 years. She shares her perspective on how marketers can work with influencers, what they need to know about this space, and how she leverages different ways to build connections with her followers.

Danielle Reardon, a former advertising executive with over 20 years of experience, crossed over the pond and made the switch to the world of influencer marketing. The catch; she's the influencer. Danielle applies her "yoda" level expertise to her up-and-coming health and wellness blog, The Well Intended.

Many people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.

We speak to Troy Woolfolk, a fitness influencer and former football player about how brands can help influencers achieve their personal and professional goals - while benefitting from it.

We hear from Alex Jones, a freelance market intelligence researcher about how influencers can inform brands about their target audiences.

We talk to Steve Oriola, CEO of Julius, Influencer Marketing about the similarities between influencers growing their brand and entrepreneurs growing their businesses and startups.

We talk to Dori Fern, head of content marketing at Neustar inc., about her perspectives as a #foodie on Instagram. 

Megan Levy is the director of Branded Content and Influencer Marketing at Wellness Amplified, a boutique health and wellness agency based in NYC. She spoke to Danny about her experiences in the field, including insights, best practices, and perspectives on influencer marketing.

We spoke to two food entrepreneurs, Darren Wong of Raindrop Cake and Caroline Tseng of Sweet Nova, about their experiences running a small business on social media, and the crossover between their worlds and the world of influencer marketing.

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, thrills, or just some quality alone time, solo travelers use social media to stay in touch - and to post about their adventures.In this episode of Julius Profiles, we interviewed Juliette Leavy and Alexis Madison from Deutsch Inc., about their passion for Solo Travel. As both consumers of travel content and marketers themselves, Alexis and Juliette offered a unique perspective on a booming facet of the travel industry on social media. 

In the first MINI episode of Julius Profiles, we talked to Stephen Elliott, a content marketer here at Julius. We talked about his journey into marketing, his perspectives on the future of influencer marketing, and his love for reddit.

Welcome back to the Julius Profiles Podcast, everybody! Today we are talking influencers, social media, and mental health and to help us in this pursuit we are joined by Lina Renzina of Ad Council and Ayelet Boussi from Cognitive Therapy for Women. The discussion covers the basics of the relationship between mental health and our current internet usage and the way we relate to the content on social platforms. We also look at mental wellbeing from the influencer’s perspective, considering the effect that this sort of career can have on a person’s mental state. We discuss the great impact that prominent figures can have in removing the stigma and creating relatable stories for their audience. Our guests offer us great insight from their contrasting points of departure, both personal and professional as we traverse the topics of Fyre Festival, wellness apps and breaks from social media. For this and a whole lot more, join us today!  Key Points From This Episode:•    Initial thoughts on the current influencer mar

On today’s show we welcome two special guests, David Harrison, the SVP at Evins Communications, and Michael Lamp, the SVP of Digital at Hunter Public Relations. Today, we’re going to be talking about the PR perspective, the public relations perspective and how influencer marketing is impacting a traditional practice that’s been around for generations and generations of marketers. The digital frontier has really changed the landscape for a lot of different marketing activities and today we are going to be focused on PR. Social media marketing isn’t just about talking with your friends. It’s about understanding what you can put out there to engage on behalf of a brand. In this episode we’ll hear all about Michael and David’s personal experiences in the PR field and we will hone in on their expertise. For all this and more, keep listening! Key Points From This Episode:Hear more about Hunter Public Relations and how it has evolved over the years.Bringing it all in house at Evins.The differences between an adverti

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio from GoDaddy discuss the challenge of wearing multiple hats as marketers. People often think, “Those people on the influencer team are just going to go find the influencers and get them to do stuff for us because that’s what we need them to do.” But there’s a lot that goes into it.Influencer marketing is not just about finding the person that’s creating that sexy content – it’s finding the people who are going to be able to tell your story and engaging them in a more meaningful way. You have to ensure you align with their creative brand as well as aligning them with yours. And beyond choosing the right people and building that all-important relationship, there are so many other hats an influencer marketer has to wear: strategic, creative, educational, production, analytical, empathetic, account management, community management, and legal.It’s a great discussion and both Haley and Krista have tons of insights t

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut from Social Chain do a deep dive with Danny on personalization and the huge role it plays in managing relationships between clients, influencers, and consumers. We all agree that in a world of data and business, the job of relationship and partnership managers is primarily to put people first. Christie and Andy discuss how influencer marketers can keep it real online and off, and how these strategies can be adjusted depending on the person and their role.Our guests share golden insights about how to build long-term, mutually beneficial relationships. Christie and Andy do a great job of unpacking their experiences and expertise surrounding influencer and client relationships, covering many of the angles that should be considered in this business. Be sure to join us for this great discussion! Key Points From This Episode:•    Why it is so vital to put people first in this business•    Personal touches and maintai