Informações:
Sinopsis
The best and the brightest in the advertising and marketing industry share their views from the Advertising Week stage. Each episode is a narrative journey combining talks with a studio discussion, hosted by Jack Hershman.
Episodios
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The Stylist Suffragette Issue
17/12/2018 Duración: 23minIn 2018 Lisa Smosarski realised a 9 year dream when Stylist created a very special edition of their magazine. But only after enlisting the help of a member of the feminist royal family in Helen Pankhurst.
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Keeping Your Third Eye Squidgy
22/05/2018 Duración: 15minSouth African born creative director Kevin Goss Ross has a unique approach to both his work, and building a culture endeared by creatives. He explained how boredom has played a pivotal part in his career.
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Advertising the Danish Way
20/05/2018 Duración: 22minYelena Gaufman, Strategy Partner at Fold7 drew on beer brand Carlsberg’s Danish heritage in a repositioning effort that featured their very own Danish philosopher.
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Transformation as the New Reality
18/05/2018 Duración: 21minOystercatchers CEO Suki Thompson, former CEO of Dixon’s Carphone Warehouse Service Feilim Mackle, and Women’s Equality Party Leader Sophie Walker discuss how they are leading transformation at their respective organisations.
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Combatting Unconscious Bias in Design
16/05/2018 Duración: 16minJen Heazlewood is the Creative Director of Experience Design at R/GA London, she explores how unconscious bias manifests itself into design decisions. Jen recommends structures minimising the natural bias that goes into the products, stories and experiences created for users.
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How Will the 2018 World Cup Be Watched?
08/04/2018 Duración: 19minThis summer Russia will play host to the world’s largest football event globally. We're joined by James Kirkham, Head of football publisher Copa 90 to take a look at why it is likely to be one of the most fascinating sporting events in a generation.
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What Brexit Means For Creative Talent
06/04/2018 Duración: 19minChris Hirst, CEO and Chairman of Havas talked about talent and building resilient cultures in a post-Brexit world.
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Building Your Brand Like a Kardashian
04/04/2018 Duración: 19minThe Kardashians have turned themselves into the most successful brand of the 2010s off their own backs, and they’ve done it by actively breaking some of the most cherished rules of brand-building.
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Advertising’s Magic Reset Button
02/04/2018 Duración: 17minWould you press a magic reset button on digital advertising? IAB CEO Jon Mew explores the unintended consequences of short-termism and explains what a club promoter has to do with click-through rates.