Simon Scholes

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 102:28:43
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I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience.I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.


  • Independent Bookstore Day - The Social Media Podcast

    25/04/2021 Duración: 06min

    ARE YOU BLOGGING YET? So, when did you last write a blog for your brand or business? When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content plan, because one of the ways you'll take your brand up a gear is by being consistent in your marketing messages week on week and most importantly being regular with your content. The gateway to being regular with your content is the blog, and your plan can help with this, tying your weekly content in with events, subjects that are relevant to your audience at the specific time of year. The blog WILL help you create so much more than just the one written piece of content. It WILL help you with a structure for regular long-form video content on the subject matter be it live or recorded. It WILL help you create memes, short-form video, podcasts, etc. All these can be used across multiple social media channels where your audience is, and help you really start to speak to people y

  • The Sun Is Here - The Social Media Podcast

    25/04/2021 Duración: 06min

    YES......Tomorrow is April 24th and it's going to be the warmest weekend of the year so far....a chance to relax, put up your feet outside and do nothing....or is it. The thing is, social media NEVER switches off, so my suggestion to all my clients and you as a small brand or business is to be sure you're ready to hit social media when you're need. In other words, switch on those notifications so you can respond to messages, DM's etc. etc. either good or bad. Nothing worse than someone festering on a complaint for 3 / 4 days before you get back to them because you switch off on a weekend. You're a small business, you cannot afford the potentially bad publicity that could bring you as a brand.

  • World Creativity Day - The Social Media Podcast

    21/04/2021 Duración: 10min

    It’s world creativity day so I want to see you use this as an opportunity to start training that muscle. You see. OK, not everyone can film or draw stuff for their content, but, you can come up with great ideas. Not at first perhaps but creativity is like a muscle, the more you use it the stronger the ideas become. Keep pushing yourself to put content out, and stop worrying about perfection. The creativity will come. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - ★ Neewer USB Microphone - h

  • Chinese Language Day - The Social Media Podcast

    20/04/2021 Duración: 06min

    Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so targeted to your biggest audience that the language you use on it is native to that country so you’re truly speaking to them as a target customer. Never underestimate the power of actually talking directly to someone where they are. ⁣

  • Pinata Day - The Social Media Podcast

    19/04/2021 Duración: 07min

    Today is #pinataday if you’re in a businesses marketing department we feel we have to hit everything, every single day, especially when it comes to social media. The biggest difficulty for most places is actually connected to social media spend. Don’t get me wrong, I talk about FREE content all the time and doing as much as you can with content to put out your value organically. However, there comes a point that you have to also think seriously about your sales messages, and this is where actually speaking to a professional to help is a good idea. I was actually speaking to a business this morning about their content or lack there of and they mentioned how they’d used Facebook ad’s but they hadn’t worked so they stopped using them. As I pointed out, it’s not the ad’s that didn’t work they just didn’t do them right. Even their content was ok, but, unless you’ve taken the time to actually learn how to niche down your audience the right way on your content then the chances are it will be a total waste of

  • How Do You Listen To This Podcast - The Social Media Podcast

    18/04/2021 Duración: 06min

    How Do You Listen To This Podcast - The Social Media Podcast by Simon Scholes

  • Listener Q&A - The Social Media Podcast

    18/04/2021 Duración: 12min

    Listener Q&A - The Social Media Podcast by Simon Scholes

  • You're Going To Fail - The Social Media Podcast

    14/04/2021 Duración: 09min

    YOU ARE GOING TO FAIL The question is though, are you going to give up. The fact of the matter is, you will fail to create viral content with every single post you ever put out, in fact, the chances are you may never create what you consider to be a viral post.....however, if you stop worrying about the vanity metrics and start worrying about connecting with a community who care about what you've got to say you're more likely to win as a brand or business. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - https:/

  • How much planning do you do - The Social Media Podcast

    13/04/2021 Duración: 05min

    OH CRAP!!!! How often do you say those words when you realise it’s Monday, you’ve nothing planned for your marketing content and you’ve not posted anything on social media for a few weeks, so then you end up posting something on instagram, then something different on twitter and a video on youtube about a totally different subject matter again. You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you on the other hand may not, YET, but that can be built on. Planning is so important for all marketing and I want to keep re-iterating this point this week to keep you on track with it. So, if you want to discuss your marketing plan for the rest of the year, drop me a line (link in my profile) Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ht

  • Are You Ready For The Weekend - The Social Media Podcast

    11/04/2021 Duración: 07min

    We all know my usually feeling about social media on a doesn't work a five day week, it's on consistently. So, I want you to take one simple step this weekend, as I know many of you still don't post anything and switch off on friday night at this weekend, turn the notifications on, on your social media platforms, so at least when someone DM's or messages or mentions you or your brand on social media you're able to respond quickly and efficiently and fight those potential fires as well. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The

  • Get Your Short Form Content Right - The Social Media Podcast

    11/04/2021 Duración: 07min

    So, today is #pygmyhippoday so I wanted to use this as a chance to celebrate short form content. Now as the owner of a visual marketing agency I'd much rather people came to us to get this kind of thing created, it's usually a bit nicer in it's looks and wants to hit a bit harder, and especially when it's short form content like Instagram Reels which so many people get wrong, especially those people who say they're "EXPERTS". If I could give one major tip, it'd be to get the positioning of your writing correct on a reel so people can see it in gallery view as well as on the reels aspect of the app.

  • Talk To Your Community - The Social Media Podcast

    07/04/2021 Duración: 12min

    It's #beerday and I know a number of people are looking forward to the opportunity to spend some face to face time with friends in beer gardens when they re-open. However, as nice as it will be to be able to actually spend time with friends this way, have you considered reaching out to your friends, or even your online business community to check in on everyone and see how they are? We're now well over 12 months into this craziness, and a lot of businesses and brands and people are struggling. Go through your community and reach out in the DM's and just ask how they're getting on? It's something we often forget to do, but, being human and social on social media might just be the reach out someone needs right now in these immensely difficult times. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - https://www.faceboo

  • Happy Easter - The Social Media Podcast

    05/04/2021 Duración: 05min

    #HAPPYEASTER I hope you’re having a lovely Sunday staying safe. We’ve done an Easter egg hunt on houseparty and now we’re relaxing. So, what’s today’s content all about. Well, don’t forget your audience on national or more so global holidays. Wish them a happy time, don’t forget they’ll also be celebrating them, and just like you’d wish your friends a happy Christmas etc. this is your tribe so don’t forget them. Also, remember, there’s more than just Christian holidays as well. It’s not suggesting you need to go religiously mad posting every single saints day etc. etc. just don’t forget people celebrate different things on different days. Now, go find your eggs for today and let’s hope for a fresh beginning very soon indeed.

  • DIY Day - The Social Media Podcast

    04/04/2021 Duración: 09min

    It's DIY Day and time to go through the "how to 9 x your social media process at light speed so that you're able to understand how easy it is to create content for your brand....for FREE, my second favourite four letter word in the entire world. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - ★ Neewer USB Microphone - ► Senheiser Memory Mic - ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - ► Softbox Lighting - https:/

  • It's Not A Science - The Social Media Podcast

    01/04/2021 Duración: 16min

    Too many people try to make everything a science in this day and age, including social media usage for business. Don't get me wrong, when it comes to understanding an avatar, or create paid for campaigns etc. there are elements of social media that are more difficult to understand at first. However, the basic rules for organic growth will always exist, be consistent, be patient, give value. If you can do these three things understanding who your audience is etc. then you'll be making content your community wants to see and you'll grow. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book -

  • Chatting With Smart Cherry - The Social Media Podcast

    30/03/2021 Duración: 24min

    The other month I was invited by Sai over in India to be on the Smart Cherry vlogcast to chat about social media and some of the stuff I've done previously in my life. If you've never heard some of my story, this is your chance to find out more about me and also get some golden social media tips too. Check out Sai's content here : Twitter : YouTube : Facebook : Website : Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - https:/

  • How to get more views on your videos - The Social Media Podcast

    29/03/2021 Duración: 19min

    There are multiple ways of getting more views on your video content. In today's live we're going to discuss using the tools at your disposal on channels such as Facebook, YouTube, Vimeo etc. that so many people don't even use at all. Titles Thumbnails Description Tagging Captions / Subtitles Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - ★ Neewer USB Microphone - ► Senheiser Memory Mic - ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android -

  • Behind The Scenes Content - The Social Media Podcast

    25/03/2021 Duración: 09min

    Did you know that it's craft month? There are so many brands and businesses on social media that are essentially home based businesses creating some amazing crafts, but struggle to find their community / avatar customers. I'm always an advocate of working out who your audience is, where they're hanging out and then put 70% of your effort into that channel. So, what type of content can give value in the crafting world or at least appeal to your community? However, once you've done that I think a great place for crafters is twitter. Yes it's not a visual platform (although visuals do perform better than just text here), but, in all the different twitter hours across the globe their are many great crafters and they're all one big fantastic community amongst themselves, supporting each other etc. So, you need to take a look at twitter hours, I've previously created a list of them (there's more since I published this) but check out the link below. twitter hours :

  • Give More Of Yourself - The Social Media Podcast

    23/03/2021 Duración: 10min

    Give More Of Yourself - The Social Media Podcast by Simon Scholes

  • World Storytelling Day - The Social Media Podcast

    21/03/2021 Duración: 06min

    Today is #worldstorytellingday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story to it, the value someone can get from it, why would they opt to consume it. Your content wants to engage your audience, draw them in, take them on a journey and turn them into a raving fan so they subscribe for more. So plan your content, and make sure you plan the story to go with each piece so you have a beginning middle and end to draw your audience through. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn -

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