Hit The Mic With The Stacey Harris

Too often on this podcast, I am doing you a disservice. I tend to talk about strategy only in the silo of how it impacts your podcast because that’s what we do here. In doing that, I talk about the impact on your show and your time as a podcaster, but there are many more benefits for your business.In this episode of The More Profitable Podcast, we'll explore how having a strategic plan can greatly impact not only your podcast but your entire business. We’ll look at this through my own experience with my show as well as the insights I’ve seen with clients working with us, regardless of whether they’re working with us in the Profitable Podcaster Mastermind, a Podcast Strategy Intensive, or ongoing production work.Uncover the realities of building a profitable podcast strategy and discover how it can become a valuable asset within your overall business.1:00 - What we don’t talk about when it comes to the strategic process we use with our clients2:30 - One crucial element you cannot give yourself when it com

Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.3:39 - My #1 favorite way to get content ideas6:31 - Another way this benefits you as a long-time service provider10:14 - My second favorite way to get content ideas12:23 - The very specific kind of podcast Uncommonly More produces14:55 - Examples of how I’ve applied this second technique to this podcastMentioned In The Two Most Effective Ways to Generate Content IdeasThe Podcast NewsroomEP 578: “The Power of an Audio Sales Page”Learn more about Podcast Production ServicesLearn

In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tactic, it’s only as good as the strategy behind it.This episode of The More Profitable Podcast dismantles the myth that a podcast can't grow your audience without the aid of additional content like video. She highlights the power of discoverability through podcast platforms and search engines, emphasizing the importance of strategic optimization and positioning. If you're ready to uncover the truth about podcasting's potential for audience growth and debunk the notion of a single magical tactic, this episode is a must-listen.01:39 The frustrating thing I recently heard from a “YouTube expert” 03:12 The idea that podcasting is ONLY for your exis

Today, we have a special guest joining us, Andrea Liebross. Andrea is a coach, speaker, and the host of the Time to Level Up podcast. She’s also the author of She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary.Andrea is joining me to share the incredible journey of how she used her podcast to launch a book and the surprising events that followed. From the writing process to the editing and marketing decisions, Andrea gives us an inside look at how her podcast played a pivotal role in the creation and success of her book. We'll learn about the unexpected impact of her podcast on her writing process, the challenges she faced in the editing phase, and how she found a distinctive conversational tone for her book. Andrea also discusses the power of podcasting as a marketing tool and how it helped establish her credibility and attract new listeners. Get ready to be inspired as we dive into Andrea's journey of using her podcast to launch a book

When you think about podcast monetization, what comes to mind?Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there’s always a commercial break or two or where someone on the show reads a sponsor ad out loud.But that’s not the only way to make money from your show. In this episode of The Most Profitable Podcast, you’ll learn how to stop looking for sponsors and start using your podcast as a sales tool so you can make money even faster!4:07 - The most critical thing you need to understand about your show7:53 - What it looks like to use your podcast as a sales tool10:43 - Why trying to follow the “80/20 rule” can lead to a struggle to make money from your podcast13:05 - One thing you will never hear me say on this show15:40 - One thing that can hurt some business owners looking to use a podcast to help generate sales17:55 - How content is key to having purposeful, high-converting sales calls21:45 - What happens when you shift the way you think about monetizing your

In today's episode, we're diving into the world of podcasting experiments and how business owners can try their hand at podcasting without burning out. We at Uncommonly More look at launching a podcast a little differently than most. We know how overwhelming it can be, especially when we give the weight of hundreds of episodes and an open-ended commitment to every choice we make.That’s why instead of launching podcasts, we support clients in starting their own podcast experiments.  It's a great way to determine if you have the capacity for it and if it aligns with your goals. In this episode of The More Profitable Podcast, I'll cover why a podcast experiment is a perfect fit for trying on podcasting. How it helps you build assets so regardless of what the future of your podcasting journey looks like, those assets can be used to help you generate, educate, and convert right-fit clients.05:03 - Launching a podcast experiment instead of a new podcast07:00 - The first 20 are the only episodes

Let’s talk about when you get that sneaky feeling that your podcast isn't quite hitting the mark. Maybe you're struggling to connect with your audience or struggling to find your voice and message. Or maybe you're feeling overwhelmed with the production process. Good news, that’s not just “what podcasting is.” It’s not a matter of getting through the hard, and “someday” it’ll be easier. To get to easier, you have to make some changes. The larger problem is that often, those changes get made at a content level and not a strategic level. That leaves you even more frustrated and even more disconnected from the results you want from your podcast.In this episode of The More Profitable Podcast, I’m sharing the three changes small business owners need to make to start generating, educating, and converting right-fit clients with their show while making the whole process much easier.1:05 - Why now is the time to ask these questions and make these changes4:50 - Listening to this podcast will not get you

Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.2:15 - How often I map out episodes and the best place to find content for your podcast5:33 - My second favorite place to get podcast episode content ideas8:19 - Several ways you can record episodes12:09 - Something to be mindful of that can kill your momentumMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast EpisodeJoin The Podcast NewsroomEP 567: “What Working With Uncommonly More

When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.2:56 - The art of creating an attention-grabbing cover graphic for your podcast6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description11:40

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.1:46 - Why you should update your outro yearly3:09 - The goal of your podcast outro and three ways you can set it up7:49 - One thing I absolutely don’t recommend you do with your show’s outro9:34 - How long your podcast outro should be10:30 - Quick dos and don’ts of crafting the perfect podcast outroMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast OutroJoin The Podcast NewsroomReserve Your Seat for Podcasting for Profitability The Profitable Podcaster Mastermi

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro4:55 - The purpose of your podcast introduction7:18 - A little something special we do with The More Profitable Podcast intro8:16 - My strong opinions on how you should structure your po

If you’ve ever needed a break from your podcast but still wanted to release the content you’re listeners expect, it’s time to consider repurposed content. Today’s episode is answering the three most common questions we hear from podcasters ready to re-release past episodes. This also kicks off a series of me doing exactly what I’m telling you to do. This episode is a new addition to a series we’re re-releasing starting next week. The Podcast Housekeeping series and it’s our primary example as we move through this episode so that you can see inside what to consider when doing this in your own show.In this episode of The More Profitable Podcast, we look at the timing questions that come up for re-released content, if you need to let your listeners know, and how to know what kind of content to repurpose. When you’re creating strategic content assets from the start and not just checking production boxes week to week to get something (anything) out, this gets easy. Listen in and learn how.4:50 - How many episodes

This episode isn’t how I planned to end July, but it’s how I needed to end July. Earlier this month, we saw the most recent version of someone deciding that we’d worked hard enough for both of us and that it would be easier to lift something we created here at Uncommonly More instead of creating something on their own. And it’s not just us, several clients have shared stories this month about the same thing happening to them, or in some cases, a big uptick in the frequency at which they send out cease and desist letters. The possibility (or even inevitability) that someone will “borrow” something from your business seems to be higher than ever, so where does that leave us? Do we just hush our butts and hope our clients find us in the quiet corner of the internet? I think we both know that’s not going to be my take…In this episode of The More Profitable Podcast, I’m sharing why we cannot let this fear shut us down and why in some ways, it’s proof that it’s imperative we get LOUDER. 4:30 - Your chance to ask qu

For service-based business owners using their podcasts to generate, educate, and convert right-fit clients, each podcast element needs to be built to do one of those jobs.To use your podcast to sell your services, you first need to sell your podcast, and that’s the real job of your episode title. Essentially, the title is built to GENERATE, not CONVERT. So, where does conversion start? That’s what we’re digging into today.In this episode of The More Profitable Podcast, get clear on what each element of your podcast buys from the listener. We talk about how your podcast's different elements are built to generate, educate, and convert your listener. And how these jobs shift as you look at a private rather than a public podcast.1:15 - How my client conversations and sales calls inspire content for The More Profitable Podcast3:50 - The job of the episode title in your podcast 6:20 - Being intentional about who your show is built to nurture9:45 - Why it’s important to start with “generating” no matter how fam

This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem.Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together, and then listing to episode 600 of this show, they sent me the following…“I've been podcasting for 15 years. I have heard people talk about the benefits of batching and I have never felt like I could do this. And I realized, listening to episode 600, why that is. It's not that I didn't have the time or the energy or the focus to produce more than one episode at a time. It was because I was coming up with my content plan one episode at a time. Now that I have a 90-day plan, suddenly batching--and all the benefits that attach to it--seems not only possible but logical and inevitable.”The problem is simple, you’re ONLY thinking about batch recor

It is possible to enjoy your podcast, but you have to build a few systems into your process first. In fact, if more podcasters did this earlier in their show, there would be a lot fewer podcasts that seem just to fizzle out and disappear.   Yeah, I’m talking about all those podcasts currently collecting dust in the far corners of the internet because the host got burned out, overwhelmed, and decided podcasting was a waste of time. Maybe you’ve seen this happen to one of your favorites (I know I have).   Don’t be that dusty podcast (host). Let’s do it differently.   We’ve developed three systems that I believe DEEPLY every podcaster needs. A reliable process to move through that allows you to review every aspect of your podcast A repeatable asset that you can pull out when you need it. A supportive process for pSupport the show

If you love the idea but aren’t sure what to include in your private podcast, this is a conversation built just for you. Our episode today is inspired by a question from a listener submitted when I was asking for questions as a part of our 600th episode celebration. The question was, what should you include in a 10-episode private podcast you’re using as an opt-in? In this episode of The More Profitable Podcast, we’re talking about the nuances you need to keep in mind when building a private podcast as a part of your email opt-in. Setting aside the “meat and potatoes” of delivering on your opt-in promise, and focusing on some of the perspectives you will need to keep in mind, and wrapping up with the three pieces I suggest including. 1:10 - Setting the ground rules of our example as a ten-episode private podcast built to be an email opt-in 2:50 - An important distinction and perspective you need to make around your private podcast to keep listeners engaged 5:00 - Things to consider when you using a private po

This was an unexpected question that came up after we launched The Podcast Newsroom in 2021: Could your private podcast replace your public podcast? While public podcasts are great for getting discovered, private podcasts offer a more targeted audience and deeper connection with your listeners. On the other hand, private podcasts allow you to see exactly what your listeners are listening to and make it easier to convert them. Public podcasts, on the other hand, offer discoverability and make it easier for listeners to share. So, which is it? Private podcast or public podcast? In this episode of The More Profitable Podcast, we'll talk about the pros and cons of private and public podcasts and answer the question: Is a private podcast a replacement for a public podcast? 2:35 - A special announcement on something we're doing in Q3 (consider this your invite) 6:06 - The relationship differences between hosts and listeners when it comes to private and public podcasts 8:29 - The differences between public

We are kicking off a new series this month around private podcasting. We launched our own private podcast in August of 2021, The Podcast Newsroom, and since then, we've had A LOT of questions about private podcasting.  By the way, take this episode a step further RIGHT NOW by signing up for The Podcast Newsroom and checking out even more episodes about starting your own private podcast ahead of the rest of the series here on The More Profitable Podcast this month.  In this episode, let's break down three ways you can be using private podcasts internally, as a lead generation tool, and even inside client delivery. We've helped business owners create podcasts in all of these areas, and I encourage you to jot down any ideas that come up for your own business as you listen in. Learn more about The Podcast Newsroom - https://thepodcastnewsroom.com Reserve Your Seat for Podcasting for Profitability Roundtable on June 14, - https://uncommonlymore.com/roundtableSupport the show

Tough love time, the thing standing between you and the growth you want to see with your podcast might be YOU. We talked a couple of weeks ago about some of the mistakes business owners make when using their podcasts to generate leads. Today is the next step in that conversation.  The two pieces we’re going to look at today are not only bad for conversion but are bad for your podcast growth. If you’re a podcast host unhappy with your download numbers, then one (or both) of these might be playing a part.  The biggest thing I want you to hear about these mistakes is that they might be the cause behind some of your podcast process frustrations. They might be the thing that’s causing your podcast to feel like A LOT of work.  Fixing these doesn’t mean hitting the easy button and never getting frustrated when recording day rolls around, but it does mean being able to manage that frustration and move through it more effectively and efficiently.  And honestly, you’ll run into that frustrating feeling A LOT less. In