Go-to Gal With Jaclyn Mellone

Episode #126. This is a fun one, Gals! In this episode, the tables have turned and I’m being interviewed by the lovely Ellen Yin for the Cubicle to CEO podcast. We had such a value-packed conversation on building authority and growing a podcast that I knew I wanted to share it with you here. Listen now to uncover all the ins and outs of building authority, what really works to grow a podcast and why it all comes down to relationships.In This Episode You’ll Learn:How I grew the Go-to Gal brand even though it meant losing subscribersThe #1 area of growth you can’t forget when building authorityWhy your expertise can change over the years—you have permission to evolve!What happened when I started a podcast before I built a businessSmart strategies to get feedback from your audience 3 steps to grow your own podcast immediatelyFavorite Quotes“Here's the thing, most of us aren’t good at everything. So when we're able to narrow our expertise, it doesn't just make it easier for people to refer us, it a

Episode #125. It can be dangerous to look at the world through your own perspective so much that you don’t realize what other perspectives and experiences are out there. It is so crucial that we now take a step back to look at things from beyond our own perspective.Joining us for this conversation is Lauren Gill of Power Publicity. She’s sharing what businesses are doing wrong (and right) in taking a stand to end violence against Black men and women. Lauren discusses what we can do to make a commitment toward this movement and take action rather than just following social media trends. Listen now to take your next step toward a better future for everyone.In This Episode You’ll Learn:Where brands go wrong addressing the Black Lives Matter movementHow you can go beyond following trends to take action The key to avoiding a performative stance and actually making changeWhy it’s important to show your commitment to the Black communityWhat to do when you say something wrong and why your response mattersFavorite Quo

Episode #124. Do you know your brand personality? Big or small, conversion copywriter Kira Hug says that you do have a brand personality whether you know it or not. While having a personality-driven brand may not be a new concept, it’s certainly more important with everyone crowding in on the internet right now. So how do you start building a personality-driven brand that grabs (and holds!) the attention of your audience? Queue this episode and listen as Kira teaches us to stretch our imaginations and make branding and our businesses even more fun. In This Episode You’ll Learn:How to beta-test your brand in order to invest your time and money wiselyWhat makes your brand stand out in an overcrowded spaceThe ‘brand living room’ exercise that will help you define your brand personalityHow to incorporate attention-grabbing themes into your sales emailsFavorite Quotes“Our spaces are getting more crowded, which is why old messages aren’t working. The only thing that’s grabbing attention and holding it is allowing y

Episode #123. What are you doing to support yourself emotionally during this challenging time? Amber Hawley, a Licensed Marriage and Family Therapist for entrepreneurial and high-achieving couples, is here for a pick-me-up. Check in to this episode and learn how to give your clients/family/friends emotional support AND continue to take care of yourself. Plus, you’ll hear how niching in Amber’s therapy business gives her more energy and sets her apart from the crowd. Ready? Let’s dive in!In This Episode You’ll Learn:How niching down your business can banish burnout Why having a specific target audience makes you stand out What to do when your clients or peers need your emotional supportThe 10-minute timeout that will refresh your energyHow trauma can trigger anxiety in unexpected placesSmall things you can do to care of yourself in a trying timeFavorite Quotes“When someone is feeling overwhelmed by a problem, validate it. You don’t have to agree and you’re not responsible for fixing it. It’s showing up and say

 Episode #122. Are you ready for your best month ever? Do you think it’s still possible? In this episode, we’re diving into the surprising way business owners are reaching their best month ever, the mindset blocks that may be holding you back and how to get on track for your best month ever (every month!).In This Episode You’ll Learn:The surprising way business owners are having their best months everA 30-second mindset review to uncover what’s really going on in your brainWhere scarcity might be screwing with your  business Why you take on nightmare clients and bury yourself in work you don’t even likeThe mindset switch that makes all the differenceFavorite Quotes“No strategy in the world is going to work if you don’t believe it’s going to work.”“When you start going down that worry spiral, you get so worried no one will buy that you don’t even try to sell anything.”“We can’t blame our brains for not knowing how to handle all the chaos around us. Our brains think they’re protecting us but they’re really keep

Episode #121. Does selling in your business feel harder than ever? Leah Neaderthal is a sales coach for women running consulting and coaching businesses - and she gets it. She started her business in the midst of the 2011 recession and had to learn how to get clients when no one was buying. Leah is here today to teach us how to get past the struggle of sales even in this economy. You won’t hear the same sales tactics you’ve heard before here. Leah is diving into how people actually make decisions and what you can do to meet clients where they are. Listen now to up your sales game instantly.In This Episode You’ll Learn:Insights into starting a new business when unemployment is at its highestWhat you can do in uncertain times to continue your success to better timesWhy your clients need you now more than ever and how to sell with tactHow customers make decisions differently in uncertain times Why visibility and consistency matter even more in a time of crisisFavorite Quotes“What I found pretty quickly was that

Episode #120. Are you ready to upgrade your business network? In this conversation with Chris Winfield, you’ll learn to uplevel your PR mindset and make new connections in a bigger and better way. For those of you who dream of connecting with people who seem way out of your league, think again! You’ll get the formula you need to connect with anyone in this insight-packed episode.In This Episode You’ll Learn:How Chris became a super-connector and gained expertise in the world of PRA simple and powerful way to grow your network with the people around youThe smart way to connect with the people you dream of meeting How to use comparison to your advantageFavorite Quotes“I just kept meeting people every day, figuring out what I could do to help them, and amazing things started happening for me.”“The most important thing to remember is that people want to help you.”“It’s not about you. It’s about your responsibility to get your message out there.”More About Chris:  Chris Winfield is the Co-Founder and CEO of Super

Episode #119. Still looking for that consistent flow of clients coming through your virtual door? With so many business-building strategies depending on audience size, it can feel impossible to get to your goals. Luckily, we have Ellen Yin here to supply us with strategies to connect, capture and convert clients consistently no matter your audience size. Listen now to gain client connection tools and smart sales strategies to book your next client.In This Episode You’ll Learn:Why you’ll want to shift to from content creation to client connectionWhere your strategy may be getting lost down the rabbit holeHow to reverse engineer a funnel from what already works for youA new perspective on hashtags to help you connect with clientsHow to capture clients with an irresistible Instagram bioFavorite Quotes“I love hiring people who can grow with you. As your company grows, they’re able to expand their role and find a place that caters to their strengths.”“Hashtags are a goldmine. They aren’t just about amplifying your

Episode #118. Have legal questions about changes in your business? From pivoting to a new business model to getting financial aid, I have seen a lot of legal questions popping up. Here to help us out is award-winning intellectual property attorney, Autumn Witt Boyd! If changes in your business and the economy have you wondering what to do and how to do it legally, listen now!In This Episode You’ll Learn:The first thing to review if your business has taken a dip with the economyWhy you should know about new unemployment laws that include the self-employedHow to make the best decision possible for your employeesWhat you need to consider when launching something new in your businessWhen and where to worry about getting your legal stuff in orderWhy trademarking matters or doesn’t matter in your businessFavorite Quotes“What will your refund policy be? What will you do if someone tries to sell your product? Talking to a friend can help you find out where your blind spots are.”“Always look at the risk profile. If yo

Episode #117. Wondering how in the world to get media exposure? Today, we’re going to get an inside look from Christina Nicholson. With ten years as a reporter and anchor under her belt, Christina knows what journalists want and what mindset you need to get media coverage. Listen now for ah-mazing media strategies and secrets that will elevate your business!In This Episode You’ll Learn:The biggest misconception about when you’re ‘ready’ for PRWhat the focus of your media pitch should and should NOT beHow to shift your media goals from ego-driven to profit-drivenWhat you must do to actually make money from your media coverageWhy getting PR isn’t the same as the Shark Tank effectHow to constantly build your credibility by leveraging mediaSmart strategies to get PR opportunities you probably don’t know about!Favorite Quotes“The people on Super Soul Sunday have built a brand over time with lots of exposure. If you don’t have coverage on a smaller scale, what makes you think you’re going to get there?”“Profit come

 Episode #116.  Are you feeling hesitant to sell with everything that’s going on for your audience? You’re not alone. I’ve been seeing a common theme of hesitancy among business owners across industries. In this episode, you’ll get a new perspective on your sales mindset for the current business climate and figure out where and how to take action in your business.In This Episode You’ll Learn:The cliche messaging that may be misleading your mindsetWhy paying attention to what irritates you can uncover inner beliefsWhere compassion may be driving your decision-makingThe 2 areas to turn your focus when you’re hesitant to sellWhat you do and don’t need to change in your businessFavorite Quotes“When there’s stuff that really gets under your skin and riles you up, it feels that way because it’s triggering something within you.”“If you’ve been hesitant to sell during this crisis it’s not because you’re ‘hiding’ or you’re lazy.”“It’s ok not to push, push, push all the time.”

Episode #115. As we change and evolve as people, it makes sense that eventually our businesses are going to change and evolve too. In this episode, I’m going to introduce you to your brand evolution guide, Natalie Sisson. While you might remember her as the Suitcase Entrepreneur, Natalie has transformed to another level both inside and out. From Natalie’s inspiring story of inner and outer change, you’ll learn the keys to determining what you love about your business and how to bring an audience along for your journey of reinvention.In This Episode You’ll Learn:How to explore and rediscover what you love about your businessWhat one thing should be consistent throughout business changeThe surprising way you’ll find a like-minded communityWhy it’s a good thing to constantly reinvent yourselfHow to make sure you’re in alignment with your businessSimple steps to begin evolving your brandFavorite Quotes“Let's just wallow in this not knowing because even though it's uncomfortable, we’ll go deeper and disc

Episode #114. Ready to gain the confidence that will help you handle anything that comes your way? For this episode, I turned to one of the most confident women I know, Susie Moore. Susie’s entire mission is around helping people gain confidence that allows them to live self-approved lives free of the need for approval or validation. Listen to our conversation now for a quick confidence boost and mindset insights that will help you flip the switch on negativity.In This Episode You’ll Learn:What true confidence is and how to cultivate it in your lifeWhere comparison can be healthy and unhealthy Why looking to the past is important to build trust in yourselfThe key to gaining helpful information from social mediaWhat you can do every day to grow your confidence muscleFavorite Quotes“It’s really healthy to remember that people aren’t obsessed with us in the way we think they are.”“Having a business is the biggest self-discovery journey that exists.”“We can’t just be beaming with optimism all the time, but we can

Episode #113. In a time like this, who will we turn to for advice? Jennifer Kem! This incredible woman was one of the first people who popped into my mind to lead us through this challenging time. Remember the 2008 recession? Jennifer went through it all and after going through the worst of the worst, she built her business to be stronger than ever. In this episode, you’ll gain actionable strategies to stay afloat and learn how you can be a part of the solution by showing up as your unique self.In This Episode You’ll Learn:How Jen overcame complete loss after the financial crisis of 2008The best industry for financial success no matter the economy5 things you can do to keep your business afloatHow to show up as your brand right nowWhy you and your business are an essential part of the solution Favorite Quotes“You already have an advantage, keep growing it.”“You have to adapt to going fully from IRL to URL.”“The clear cure for being concerned about being visible at this time is to continue to show up being you

Episode #112. What’s going on right now in the world and in our own households is likely forcing you to make decisions in your business that you’ve been putting off for months. Have you noticed the tug of decisions that need to be made? These circumstances may actually force you to fully own what you want to do and make the tough decisions to do it. In this episode, you’ll learn why those difficult decisions are coming up now and how to approach them with a mindset that will have you moving forward. Listen now to take a big leap toward your next business decision!In This Episode You’ll Learn:The surprising way decisions make be coming up in your businessWhy decisions hold power to push you forward or keep you backHow to make decisions from a goal-based mindsetFavorite Quotes“What is going on right now is forcing us to make decisions we’ve been putting off.”“Once you make a decision, the energy behind it can start pulling you in the direction you want to go.”“Being in indecision is sucking your energy and your

Episode #111. Not used to having your whole family at home? With so many of us in close quarters in this time of uncertainty and stress, a lot of emotions are probably coming up. When we don’t have a lot of time to ourselves and can’t get to the normal habits that keep us happy, communication and having good relationships become even more important. Whether you have great relationships or deal with more tension in your home, you’ll learn how to navigate these quarantine challenges with communication. From getting your work done amongst the chaos to having tricky conversations with loved ones, you’ll be able to determine a strategic plan of action thanks to relationship expert Debra M. Roberts.In This Episode You’ll Learn:How to approach annoying problems in a productive wayThe keys to diffusing tension within your householdWhat to do when you aren’t sure if a conversation is going to go wellHow to avoid contention before it comes to an argumentWhy discovering ‘old’ triggers will help you deal with new problem

Episode #110. Is the coronavirus affecting your mindset? As business owners, we’re being affected in different ways in our personal and professional lives. I want to make sure that we’re addressing important topics in both these areas while we’re doing our best to not freak out. But first let me say that with all the change going on in the world, it’s OK to be kind of freaking out.In this episode, I want to give you a look into the things I’ve been doing to take care of my mental health. From the habits I always try to have to the new things I’m implementing, I want to let you in on the actions that are going to help you feel a bit more sane in a time of craziness.In This Episode You’ll Learn:7 Mindset practices to do in chaos and calm for your mental wellbeingThe first thing habit to instill that will clear your mindHow to deal with concerns that are within your controlWhat you can do to make the most of this situation in your business and lifeHow to lead with generosity no matter the circumstancesFavorite Q

Episode #107. There’s something people don’t talk enough about when it comes to being a podcast guest…So today I’m excited to take you behind the scenes and talk about why pitching yourself isn’t the only way to get on a podcast. In fact, when I look at the podcasts I’ve been on, many were podcasts that I didn’t send pitches to. With that little tidbit in mind, I’m going to share with you 5 ways you can get on podcasts without pitching because the ultimate goal is to get booked…and it doesn’t matter what way you get there! Tune in now to get one step closer to your next podcast interview.In This Episode You’ll Learn:5 ways to be a podcast guest without pitching yourselfSigns you might need to make relationship-building a higher priority How becoming a connector will deepen your network and your opportunitiesHow to bring the magic of the casserole effect into your businessA simple way to connect with people who seem out of your comfort zoneFavorite Quotes“The ultimate goal is you being a podcast guest. It does

Episode #106. What’s made the biggest impact on growing my business? You may be surprised to find that it’s media & PR! In light of the huge difference that getting featured has made indirectly and directly in my business, I want to share a special conversation with Selena Soo. Selena is the queen of publicity and she is giving us all the insights we need to jumpstart our media success. Listen now to take the next step toward TV, magazine and podcast features!In This Episode You’ll Learn:How to master the publicity game—and why it jumpstarts successWhy you may want to consider launching a mastermindWhat to do when you’re worried about an interviewWhere comparison is holding you back when it comes to getting media How to deal when you know you aren’t the best version of yourself yetThe #1 mistake business owners make when they pitch for publicityFavorite Quotes:“We have to go through that uncomfortable place of not being perfect and accept it because that’s the only way we’re going to get better.”“If we ca

Episode #105. If you’re in a crowded space tired of going head to head with your competition, I want to share a special training with you. In fact, this training is part of a paid program of mine that’s currently off the shelves. But I knew that I needed to share this with you. In this short and sweet training, you’ll learn a powerful strategy to eliminate your competition. It could even have you tripling your rates, making irresistible products and becoming an instant authority. That’s the beauty of this simple, yet effective technique. Get ready to listen now and begin using this strategy to uplevel your business!In This Episode You’ll Learn:Why competing on price will get you nowhereWhat to consider when you’re creating an irresistible offerThe one thing you can show your clients that will eliminate your competition How to increase your value with a simple step-by-step processWhy this one strategy will affect so many aspects of your businessFavorite Quotes:“We are so close to our services that we take thin