Marketing Thought Leadership Audio Podcasts - Linda Popky
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 53:23:17
- Mas informaciones
Informações:
Sinopsis
Linda Popky, the president of Leverage2Market Associates, Inc., introduces audio podcasts that feature short interviews with marketing thought leaders, each on a single, specific marketing-related topic. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
Episodios
-
Marketing Thought Leadership: Where Are Those Synergies Anyway? What Marketers Should Know About Why Most Mergers & Acquisitions Don't Deliver
28/03/2017 Duración: 22minLinda Popky interviews Constance Dierickx, CEO, CD Consulting Group, who talks about the biggest traps in mergers and acquisitions, as well as the role emotion plays in these decisions.
-
Marketing Thought Leadership: Pause Doesn't Mean Stop: How the New Trend in Pausing a Career for Caregiving Impacts Employees, Companies, and Marketers
14/03/2017 Duración: 17minLinda Popky interviews Lisen Stromberg, CEO, PrismWork, who talks about debunking the myth that temporarily downshifting or pausing to focus on family will kill your career.
-
Marketing Thought Leadership: In Search of Sanity: Building Trust, Relationships and Community Through Turbulent Times
28/02/2017 Duración: 19minLinda Popky interviews Ayelet Baron, author, who talks about the key shifts occurring in today's business world, including a loss of trust in key institutions.
-
Marketing Thought Leadership: Why The Biggest Obstacle to Business Growth Is Not Seeing The Obstacles
10/02/2017 Duración: 16minLinda Popky interviews Dan Weedin, CEO, Toro Consulting, who talks about why mindset is so critical for small businesses to succeed and grow.
-
Marketing Thought Leadership: Brands Breakthrough By Being Brave Enough To Be Authentic
03/01/2017 Duración: 18minLinda Popky interviews author Gregory Diehl who talks about the biggest mistakes he sees small business owners repeating time and again in their brand identity, as well as how entrepreneurs can be unique in a marketplace.
-
Marketing Thought Leadership: Forget Boring: How Creativity and Playfulness Help Organizations Succeed
20/12/2016 Duración: 20minLinda Popky interviews Kathy Klotz-Guest who talks about how improv can help organizations collaborate more effectively and why the safe route is really much more risky.
-
Marketing Thought Leadership: It's About Leading, Not Doing New Insights into the World of Marketing Leaders
06/12/2016 Duración: 18minLinda Popky interviews Thomas Barta, author of The 12 Powers of a Marketing Leader, who talks about the fact that less than half of marketers are happy with their influence and career success.
-
Marketing Thought Leadership: Trust Your Customers with Your Brand...Their Communities Do
22/11/2016 Duración: 23minLinda Popky interviews Shawn Miller, CEO, Smync, who talks about why it's so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation.
-
Marketing Thought Leadership: LinkedIn: The Important Marketing Tool That's Hiding in Plain Sight
08/11/2016 Duración: 19minLinda Popky interviews Sandra Clark, Founder, LinkedIn Mentoring, who talks about why LinkedIn should be a key part of marketing strategy for individuals and businesses.
-
Marketing Thought Leadership: Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job
11/10/2016 Duración: 19minLinda Popky interviews Michelle Tillis Lederman, CEO of Executive Essentials, who talks about why job seekers should use the interview process to market themselves.
-
Marketing Thought Leadership: Letting Things Sit: Secrets to Improve Writing Quality and Productivity
27/09/2016 Duración: 20minLinda Popky interviews Anne Janzer who talks about the process of writing and the specific challenges marketers face in creating marketing content.
-
Marketing Thought Leadership: Purpose Leads to Profit: The Advantage of Leading with Noble Purpose
13/09/2016 Duración: 24minLinda Popky interviews Lisa Earle McLeod, President of McLeod & More, who talks about the benefit of focusing on purpose over profit, as well as what happens when there's an absence of purpose.
-
Marketing Thought Leadership: Learning the Lingo: The Secret Language of Silicon Valley Exposed
30/08/2016 Duración: 11minLinda Popky interviews Rochelle Kopp, Managing Principal, Japan Intercultural Consulting, who talks about why there was a need for a book deciphering the language spawned by Silicon Valley.
-
Marketing Thought Leadership: Mobile Marketing Takes the Gold at Rio Olympics
10/08/2016 Duración: 19minLinda Popky interviews Brian Heikes, VP of Product at 3Cinteractive, who talks about how mobile technology will play a starring role at this year's Summer Olympic Games in Rio.
-
Marketing Thought Leadership: Propel Your Business Forward with Smart Marketing
02/08/2016 Duración: 16minLinda Popky interviews Whitney Keyes who talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue.
-
Marketing Thought Leadership: Why Without Vision and Leadership, Brands Suffer
19/07/2016 Duración: 20minLinda Popky interviews Sunny Bonnell, cofounder of Motto, who talks about the leader's role in building a brand.
-
Marketing Thought Leadership: Ruthless is Not a Dirty Word: How Being Thoughtfully Ruthless Builds Successful Leadership
14/06/2016 Duración: 23minLinda interviews Val Wright, President, Val Wright Consulting, who talks about why being thoughtfully ruthless is critical for today's leaders.
-
Marketing Thought Leadership: Make It Remarkable: Building a Strong Online Personal Brand
31/05/2016 Duración: 24minLinda interviews Chris Dessi, CEO of Silverback Social, who talks about building a personal brand.
-
Marketing Thought Leadership: No Guilt, no fear, no peer: Secrets of the Million Dollar Maverick
17/05/2016 Duración: 27minLinda interviews Alan Weiss, president of Summit Consulting, who talks about his new book Million Dollar Maverick.
-
Marketing Thought Leadership: Perks Don't Help: How to Handle the 2/3 of American Employees Who are Not Engaged at Work
10/05/2016 Duración: 17minLinda interviews Ruth Ross, president of R Squared Resources, who talks about why employee engagement is such a critical issue for American business, and why programs and perks don't solve the problem.