She Creates Business | Online Wedding Business | Marketing Ideas

My guest today is Michelle Durpetti of Michelle Durpetti Events! Michelle wears so many hats including luxury wedding & event planner, hospitality group co-owner, equestrian, speaker and MORE. I was furiously taking notes during this interview because Michelle is full of tangible, raw and practical advice that I didn't want to miss! Today Michelle is spending time with us chatting about balance, branding and the importance of collaboration in our industry! Here's more about Michelle: I founded this company in 2008, founded on the principle that event planners must be good sources of creative ideas combined with practical experience, flexibility, and know-how to manage an event from beginning to end. Since then, I am proud to say that we have been privileged to work with corporate, social and non-profit clients, producing numerous events throughout the country. In 2010, I decided to expand our list of services to include wedding coordination and destination management in addition to event management and cr

Get 20% Off Your Ticket to Love Well Planned with Code: SHECREATES Today on the podcast I'm honored to welcome Heather Dwight from Calluna Events! I've wanted to have her on the show since I heard her speak in person back in 2018 and finally got up the nerve to send her an email a few months ago to ask! In today's episode, Heather is bringing her 16+ years of experience and sharing how we can and why we should "Be Our Brand" in the wedding industry. We discuss: - How to Find Your Why - How to Use Social Media in a Way that Serves our Business - Hiring a Team and Keeping Your Brand Integrity - AND MORE! Here's a bit about Heather: Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years. With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado and with weddings planned for New York, Louisana, Wyoming, New Mexico and Virginia she is helping Calluna expand to exciting destinations. She is the visionary b

Grab your SEO Checklist here! Today I'm honored to welcome Tayler Cusick Hollman back to the podcast! You might recognize her from a 2017 episode she did while working at Aisle Planner - I'm thrilled to have her back! We're diving into the nitty-gritty of what it takes to conceptualize, launch and grow a brand new business in the wedding industry from the ground up! Tayler is the owner of TAYLRD Media + Designs and the Co-Founder of Sourced Co. As a wedding industry marketing consultant, she works with wedding professionals to help them develop the skills, strategies, and assets they need to market their businesses and build their brands. Connect with Tayler: www.sourcedco.com  www.taylrd.co @taylrd_designs

It's my absolute pleasure to have my friend Cinnamon Wolfe back on the podcast today. Cinnamon joined me back on Episode 14 (in 2016!) to talk all things blogging and now she's returned! Today Cinnamon will walk us step by step through 10 SEO Strategies You Can Implement Today! Here's a bit about Cinnamon: Cinnamon Wolfe is a former corporate gal turned photographer, private photo editor and educator. She is a retired Army wife, stepmom, pet mom and the friendliest introvert you’ll ever meet. She is obsessed with helping others they are capable of so much more than they think they are. She is a self-proclaimed podcast junkie and hosts her own show…Focused Podcast! Her life goals are almost as big as her Netflix obsession and she can always be bribed with a grande Americano and deep conversations. Connect with Cinnamon: www.cinnamonwolfe.co@cinnamonwolfe.co  

Ira & Lucy Wedding Professionals Spring Workshop   Today, I’m honored to welcome Heidi Wight, Owner & Principal Designer from Ira & Lucy, to the podcast. If her name sounds familiar, it’s because I’ve mentioned her multiple times on the podcast because I learned the concept of the “Communication Clause” in a contract from her! I first met Heidi at Rooted in the Rockies, a wedding professionals conference here in Denver, CO. I sat in Heidi’s breakout session at this conference taking PAGES of notes because she is a master educator and I didn’t want to miss anything - I knew I had to have her on the podcast! In today’s episode, Heidi is throwing down on: Foundational building principals for any wedding business How to hire WELL How to diversify your income Book recommendations for wedding pros AND MORE! Books Heidi Mentions in this Episode:  The Small Business Startup Kit  Hiring Your First Employee The Wedding Book Here’s a bit about Heidi: As the co-founder and principal designer of Ira + Lucy,

Download the Free Legal Audit Workbook Here (it will take you step by step through this episode). I'm honored to welcome Paige Griffith from The Legal Paige to the podcast today. Paige is walking us, step-by-step, through a Legal Audit of our Wedding Businesses. Spoiler Alert: Paige dives DEEP in this episode so buckle up. I highly encourage you to download her Free Legal Audit Workbook and take your wedding business through this whole process. Let me tell you a bit more about Paige: Paige Griffith graduated in 2016 from the University of Montana School of Law with high honors, and also holds a double BA in Economics and Political Science from Pacific Lutheran University. During her time in law school, she started a photography business and after a lot of hustle, late nights, and determination, it became a six-figure business in just 3 years. Paige has now combined her legal and entrepreneurial passions to help other entrepreneurs and creatives create successful and legitimate businesses. Her goal is to creat

Quick Updates: If you want to be notified when The Venue Academy opens in 2019, get on the waitlist here. Today's Episode: This episode, #125, is the first in a 4-part series where I’ll be sharing strategies for setting up our businesses for more success in 2019! Today, we're covering how you can Audit Your Wedding Business in the New Year to uncover where you can focus in 2019 and see more success in your wedding business! Here’s the Full Series Schedule: Episode 125 - How to Audit Your Business in the New Year Episode 126 - How to Get More Clients in Your Wedding Business Episode 127 - How to Add More Revenue Streams to Your Wedding Business Episode 128 - 10 Ways to Market Your Wedding Business in 2019

Quick Updates:   If you want to be notified when The Venue Academy opens in 2019, get on the waitlist here.   The winner of the $200 Amazon Gift Card from the SCB 2018 Survey is Allison Davis! Congrats!   On to the Episode….   How to Take Action on Your Client Survey Feedback   Step One:   Export your survey data and put it in a format that is easy for you to read and understand Dig into your data and make notes on trends you see, multiple clients with the same feedback, etc.   Step Two:   Now that you have your trends separated into categories, put each trend you see into one of three “buckets” Bucket #1: Feedback you can, will and want to take action on before next season. Bucket #2: Feedback you’re NOT going to take action on at all (or ever). Bucket #3: Feedback that requires more analysis or isn’t a priority for the next season.   Step Three:   TAKE ACTION ON BUCKET #1 AND IMPLEMENT THOSE CHANGES/UPDATES/ETC.   Examples of Bucket #1 Items you might have:   updating your contracts updating your

Quick Note: A lot of current and future venue owners have asked me when The Venue Academy will open again!  The answer is, in 2019! If you missed the 2018 program and definitely want to be the first to know when it opens again, get on the Waitlist here. Lindsay Lucas and I will both be offering bonuses again as well :)    In today's Tip Tuesday episode I'm sharing my step by step formula for sending a client survey that yields VALUABLE feedback! These are real-time results from the survey I just sent to our ideal clients here at Vista View Events, the wedding venue I own in Colorado. I credit my survey success to Kim Wensel and her tactical client survey tips that she shared with us back in episode 116 (go listen if you haven't already!). Here's a Link to my survey so you can see how simple it is. DM me on Instagram if you need help or encouragement on your own client survey! Pro Tip: Sending a survey is GREAT but you know what's even better? Actually acting on the feedback your clients give you in the survey

Click Here to Participate in the 2018 She Creates Business Survey. I'll be drawing for a $200 Amazon Gift Card from the survey responses on 12/7/18! It's such an honor to have Michele Schwartz on the podcast today. She is the industry EXPERT in Jewish wedding design, fashion, and culinary trends and I took pages of notes during this interview! Here's a bit more about Michele: Michele Schwartz began her career in hotels and weddings at Walt Disney World. She is a published author and highly sought-after speaker, with a degree in Communications from the University of Texas at Austin. Michele is the creator and editor-in-chief of The Modern Jewish Wedding where she shares her expertise in Jewish wedding design, fashion, and culinary trends. Award-winning, innovative and influential, Michele is the President-Elect of NACE Austin and has served as Vice President of Communications for ILEA Austin, Social Media Chair for One to One Women Coaching Women, and President of the National Council of Jewish Women, Austin S

ANNOUNCEMENTS: Surprise! I've extended the 50% OFF Discount on The Lead Magnet Bundles in the Opt In Shop AND my Profitable Podcast Course! Grab both and SAVE $197! Click Here for The Opt In Shop Click Here for Profitable Podcast Plan USE CODE: fiftyoff   I'm also giving away a FREE spot in the Profitable Podcast Plan on my friend's @paigemariegriffith's Instagram! Click Here to enter the giveaway!   Today's guest is Alyssa DiCicco from Nashville Bride Guide and we're digging into the ways you can have success when advertising on a local wedding blog.   Here's what we cover in today's episode: --Why advertise with a local wedding blog? --Getting your profile in tip top shape --Know all of the perks your package offers and utilize them throughout the year --Create content that is worth the read --Promote events through local publications --Brainstorm ideas to promote your brand locally through the blog's Instagram and in-person events   Connect with Alyssa: alyssa@nashvillebrideguide.com @nashvillebrideguide  

2018 Small Business Saturday through Cyber Monday Sale! In today's episode, I'm having a power-packed chat with Erin Graham of Erin Graham Hair. I've had a lot of requests from hair and makeup artists to hear more from this type of vendor so I was excited to get Erin on the show! Erin has a ton of energy, is fast-paced and doesn't sugarcoat anything which is why I think you'll love this episode! Sometimes, we all need a kick in the pants when it comes to growing our business - buckle up, this is a good one! Here's more about Erin: Erin Graham is a small town girl rocking life in the Windy City! She’s got her hand in a bounty of creative projects like founding and running a successful, award-winning bridal hairstyling business where she alone does roughly 60 weddings a year! When she’s not beautifying brides she’s freelancing in film, TV, music and print. Her success has garnered the attention of top beauty professionals in Chicago who wanted to learn the secrets, so naturally, she’s now educating too. She‘s h

2018 Small Business Saturday through Cyber Monday Sale! My guest today is Danielle Salazar, the Marketing Director for Kennedy Blue, Wedding Shoppe & Penny and Pine. In today's episode, Danielle is pulling back the curtain on how she and her team manage multiple brands and the marketing and growth strategies they've used to grow Kennedy Blue 60%-100% year over year. Here's more about Danielle: Danielle Salazar is a Marketing Manager at Wedding Shoppe, Inc, where she oversees and coordinates the marketing efforts for multiple brick & mortar and e-commerce companies in the wedding apparel and bridal skincare space including Wedding Shoppe, Kennedy Blue, and Penny & Pine. Danielle and her team have been able to grow online traffic by 60-100% year-over-year, while revenue has grown by 110-130%. She attributes that growth to her heavy focus on lead acquisition, content, social media, and customer feedback. Before transitioning to the corporate side of the wedding industry, Danielle worked directly with

2018 Small Business Saturday through Cyber Monday Sale! Creating consistent, useful content for your ideal wedding client is one of the keys to longevity in your business. It can also help you diversify your income in the future! My guest today, Kayla Hollatz, is a content creation master and we dig into the HOW and WHY of content creation for all wedding pros...no matter how long you've been in business or what type of vendor you are. Here's more about Kayla: I’m Kayla Hollatz! I’m a Website Copywriter, Ghostwriter, and Marketing Strategist who loves nothing more than crafting brand stories with soul. Except for maybe peppermint hot chocolate... we’ll call it a tie. I help creative entrepreneurs and small businesses communicate their value, discover their brand voice, and optimize their messaging for more conversions through website copywriting and ongoing content creation. Because you need more than the right words. You need the right story and strategy. I’ll help you get there. CONNECT WITH KAYLA: WWW.KAYL

Today I'm honored to introduce you to Katelyn Stanis of Wedding Words. Our episode today digs into Katelyn's growth and marketing strategies for her business, Wedding Words. Here's a bit more about Katelyn: Katelyn Stanis is the owner and creator of Wedding Words, a wedding vow and speech writing service. She helps tongue-tied couples from across the U.S. tie the knot through her one-on-one custom vow writing service and online vow writing course. With a BA in Journalism, Katelyn has always adored asking people the right questions to unearth their own vibrant story. Today, she uses that same passion to discover the details of a couple's love story and collaborates to put their heart into words. Katelyn has been featured in The New York Times, The Everygirl, Bridal Musings, Wedding Chicks, and Aisle Perfect.

Enrollment for The Venue Academy is still open! Join me and dozens of other students for education, community, bonuses and launch your venue dreams TODAY!   It's an honor to welcome Kim Wensel from Pattern of Purpose to the show today. Kim is here to share 6 Actionable Steps You Can Take to Attract Your Ideal Client in your wedding business.   Here's a bit more about Kim: Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out. A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and res

The Venue Academy Will Open Again in 2019 - Sign Up to be on the Waitlist Here.  BONUSES - In addition to everything you get from Lindsay, if you purchase The Venue Academy through my affiliate link you'll also get: 1. 30-Day Unlimited Voxer Support from Kinsey 2. 60-Minute Ask Me Anything Skype Call 3. A copy of my venue contract 4. Video walkthroughs of my Dubsado account and how I use it for my venue 5. Video walkthrough of how I use Acuity Scheduling to book venue tours, final walkthroughs, and rehearsals. 6. Land Resource Guide (Insider Tips on purchasing land from private landowners).   Sign Up for The Venue Academy Here

Get on The Venue Academy Waitlist Today I'm honored to welcome Kelly Ewell, owner of 48 Fields, to the podcast. Kelly is a successful venue owner in Virginia and a wealth of information when it comes to opening and running your own business. I think Kelly's experience is particularly valuable because she spent 10 years in the wedding industry as a photographer AND worked in corporate marketing....so she's basically a powerhouse! Today we're digging into Kelly's 5 Tips for Becoming a Successful Venue Owner. It's an action-packed episode so buckle up my friends! Here's a bit more about Kelly: Kelly Ewell is the owner of 48 Fields, a century-old farm estate set in the heart of Virginia wine country. The venue focuses on working with couples who want to give their guests a relaxed but thoughtful countryside wedding experience. Having previously been a wedding photographer for 10 years, Kelly has experienced a lot when it comes to weddings – from the highs of seeing a surprise return of a loved one from deployment

Register for The Venue Academy Webinar Join the Waitlist to Learn About The Venue Academy and the Bonuses I'll be Offering. In today's episode I'm sharing 4 sections you may want to add to your contract for your wedding business plus TWO bonus tips to help clients better understand your contract and policies.   4 Sections You May Want to Add to Your Contract: 1.) Communication Clause 2.) In-Person Meeting Boundaries 3.) What Packages DON'T Include 4.) For Venue Owners: Policies specific to your venue (example: your personal alcohol service policies).   BONUS TIPS: ** Setup automated emails to go out to clients with helpful tips, reminders and due dates. ** Make your contract visually easy to read with bullet points, headings, bolded words, etc.

The Venue Academy will open again in 2019. Sign up here to hop on the Waitlist and be the first to know when the doors open!   To celebrate my 31st birthday, everything in the Opt In Shop is 31% Off this week! Get any Opt In Bundle for a hundred bucks right here! In today’s episode of She Creates Business a Podcast for Wedding Pros I’m sharing the 9 Productivity Tools I use on a daily basis at my wedding venue, Vista View Events. If you're like me and want a list of every tool I mention in today's episode along with examples and pricing, head to today's show notes to grab the PDF Guide.  No need to enter your email address when you get there, just click the link and you'll automatically get the PDF for today's episode.