Sinopsis
How to start a wedding planning business? How do I market my wedding business? Have you ever asked yourself these questions? Maybe you're wondering if you're the only one who still has questions about starting, growing and scaling your wedding business. I'm here to tell you, you're absolutely not alone. Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs just like you. We share personal stories, business building strategies, marketing tips, how to use social media in your wedding business & more. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits. Join us for community and conversation!
Episodios
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How to Blog to Attract Your Ideal Client and Submitting to Niche Wedding Blogs with Alexandra Peterson
20/07/2017 Duración: 51minAnnette Stepanian's Course: Let's Get Down to Business Interested in She Creates Business a Summit for Wedding Pros? Learn More: bit.ly/wedprosummit Today I'm pleased to welcome Alex Peterson from Idalia Photography to the show. We discuss all things blogging for your business to attract your ideal client and the benefits of submitting to niche wedding blogs! Alex's Top 4 Tips for Blogging: 1.) Don't Blog for Everyone (niche down!) 2.) Engage, Inform and Inspire Your Audience 3.) Make Announcements & Promotions (selling is ok!) 4.) Photographers, send your images to other vendors! They can blog about it for you! Vendors: it's ok to ask for images! Alex has created an awesome FREEBIE for She Creates Business listeners. You can get it at: idaliaphotography.com/shecreates Alex's Niche Wedding Blog, The Learned Bride: http://www.thelearnedbride.com/ Join the conversation!
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Tip Tuesday: She Creates Business a Summit for Wedding Pros & The Books I'm Reading!
18/07/2017 Duración: 15minDid you hear? I'm thinking of hosting a Summit for Wedding Pros at my water-front venue in Colorado! Curious/Interested/Excited!? SIGN UP HERE: bit.ly/wedprosummit Welcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. Today I'm chatting about the books (fiction & non-fiction) I'm reading right now! I hope some of these titles will get added to your "to be read" list! If you'd like to share some of your picks with me, give me a shout on Instagram @shecreatesbusiness
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How to Design Your Squarespace Site to Keep Brides Coming Back for More with Samantha Mabe
13/07/2017 Duración: 34minDon't let the title of this episode fool you, even if your website isn't built on Squarespace, Samantha's tips will still apply to you! Samantha is a brand and website designer at Lemon and the Sea who helps creative entrepreneurs share their vision through design. A Pittsburgh native now living in Richmond, Virginia, her background is in design and architecture. She spends her days designing and her evenings watching Netflix with her husband and their dog #gambittheweshi. On today's show, we really dig into tactical ways you can design your Squarespace site that will keep brides on your site longer which will build the know, like and trust factor. Samantha literally gives us a workflow that our website pages could go through from our client's perspective. Check out Samantha's new podcast for even more tips! Join the conversation!
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Tip Tuesday: My Experiment with Facebook Ads Ongoing Promotion
11/07/2017 Duración: 13minWelcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. In today's Tip Tuesday I'm sharing my experiment with Facebook Ads, Ongoing Website Promotion for my local market. I believe in paid marketing and know my business will be successful if I master the art/science of paid ads. This Ongoing Website Promotion from Facebook has been a great way to test Facebook Ads in an affordable way, help me get comfortable in their ads platform and see what's possible with paid ads. If you want to get started with Facebook Ads, I recommend Sarah Evans from Sarah Evans Weddings. Join the conversation!
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Practical Ways to Be Productive in Business + Life with Tonya Dalton
06/07/2017 Duración: 40minI rarely bring on a guest to the podcast that isn't directly involved in the wedding industry. I had to make an exception for Tonya Dalton though because she's incredible! I had the pleasure of meeting Tonya in person and learning from her at Reina Pomeroy's VIP Intensive in February. I was so inspired by Tonya's business, how she runs her business + her home and more. I knew I had to have her on the show to share with all of us! Tonya Dalton is a productivity expert who started her first business in 2009 working out of her dining room juggling two small kids. By 2011, she had grown the business to the point where her husband could leave corporate America and come work with her. By combining her entrepreneurial spirit with his MBA and marketing experience, they were able to grow a small niche business quickly into something that could support their family. The company continued to flourish, but something was missing. In the summer of 2014 she closed up shop to follow her true passion of starting inkWELL Press
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Tip Tuesday: My results from running three Pinterest Ads
04/07/2017 Duración: 18minWelcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. In today's tip I'm sharing the three Pinterest Ads I've ran in the last year and the results from each ad. I dive into what worked, how much I spent and what totally didn't work! Join the conversation!
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How to Build & Nurture Vendor Relationships and Gain More Referral Business with Geomyra Lewis
29/06/2017 Duración: 33minWith over ten years of experience as an entrepreneur, I'm so excited that Geomyra will soon be releasing Coaching For Creatives, get all of the details here: http://www.coachingforcreatives.co Building and nurturing vendor relationships is a vital aspect of a healthy wedding business (in my opinion). Geomyra Lewis is here today to chat about ways she does that and how it has helped her maintain a profitable and sought-after wedding planning business. Geomyra Lewis Pollard is the Owner and Creative Director behind Geomyra Lewis Weddings and Events (GLWE). A native of the Washington DC area, Geomyra is the daughter of George + Myra. She is passionate about her family, faith and focuses on what matters most. With over a decade of experience in the weddings and events industry, Geomyra has a stellar reputation among her clients and colleagues as being a detail-oriented planner. She is known for producing jaw-dropping events while managing her clients, the GLWE team and creative partners with ease and poise. As an
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Tip Tuesday: Do You List Your Pricing on Your Website?
27/06/2017 Duración: 08minWelcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. In today's tip I'm talking about how I list my pricing on my venue website. I don't have a public page of pricing for potential couples, but they also don't have to wait for me to follow up with them to know if we're in their budget. Join the conversation to hear how I provide an easy customer experience (getting info fast!) AND build my email list at the same time! View View Events Wedding Page
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64: How to Price Your Wedding Services for Profit with Kristin Kaplan
22/06/2017 Duración: 34minI'm just going to say it, it's time we all collectively said "enough is enough" and start getting serious about pricing our services so we can actually take home a paycheck in our wedding businesses. Kristin Kaplan is my guest today and I'm thrilled she agreed to come on and talk to us about how to logically and realistically price in our wedding businesses! What I love about this interview is there are actual steps you can follow to just do a check up on your biz if you feel like you have pricing under control OR steps to follow if you have no idea why you charge what you charge. This isn't an interview where we hold hands and tell you "oh charge what you're worth." This is an interview where Kristin brings the house down and asks the hard questions: What do you want to make? How much do you need to save for taxes? What are your fixed costs? RUN, don't walk, to grab Kristin's Pricing Workbook. It will change the way you look at money in your business, period.
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63: Tip Tuesday: How I Choose Which Wedding Directories to Pay For
20/06/2017 Duración: 08minToday is the first episode in my Tip Tuesday Summer Series! Every Tuesday, I'll be bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. Today's tip is all about the way I choose which wedding directories to pay for online, the ones I'm absolutely not paying for and why I think it's important to niche down when it comes to directories. Join the conversation!
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62: Making History in the Wedding Industry and MORE with Veteran Wedding Planner, Eliana Baucicault
15/06/2017 Duración: 37minIt's my pleasure to welcome Eliana Baucicault to the podcast today to chat all about her recently published book, B Inspired. Eliana is a sought-after and highly experienced wedding planner based in Atlanta, GA and you won't want to miss this conversation! We talk about her inspiration for this book, the hard work she put into making B Inspired a reality and she imparts some brilliant tips from her years of experience! Here's more about the book, B Inspired: Eliana Baucicault of ellyB Events, a premiere wedding and event planner located in Atlanta, Georgia, has just released her signature style wedding design lookbook: B Inspired. B Inspired is the first wedding lookbook of its kind that features a wide array of styles with something to inspire every bride. B Inspired is also making history as one of the first bridal lookbooks to feature not only a black bride on the cover, but in each of the stunning editorial shoots and weddings displayed within its pages. Eliana decided to create B Inspired when she realiz
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61: Using HARO in Your Wedding Business for Media Mentions and Backlinks
13/06/2017 Duración: 24minThe other day I was listening to The Blog Millionaire Podcast and he did an episode about HARO. I have a free course about HARO and have chatted about in the Facebook Group, Wedding Business Bosses, so I was immediately interested in the episode. I was surprised to hear the host say you had to have a paid source account on HARO in order to be accepted as a source in mainstream media. This hasn't been my experience at all so I knew I wanted to explore HARO on this podcast. I've been mentioned on Brides.com and SheFinds.com (twice) from pitching to reporters on HARO using my free source account. So, why do I think you should use HARO too? Because it's a great way to gain media mentions and quality backlinks for your wedding Business. I'm excited for you to give HARO a try and if you want step-by-step instructions you can take my Free Course, HARO for Wedding Pros.
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60: How to Approach Partnerships and Joint Ventures/Collaborations in Your Wedding Biz with Autumn Witt Boyd
08/06/2017 Duración: 34minAs creatives, one of the last things we think about when it comes to our business logistics. Particularly when it comes to finances and legalities, we tend to turn a blind eye to all that (just give me all the pretty stuff OK!) until it's too late. Today Autumn Witt Boyd is on the show giving us the legal lowdown when it comes to all things Joint Ventures and Partnerships! Autumn Witt Boyd is a lawyer who works with entrepreneurs with big dreams. She helps her clients navigate growing their business from being a one-woman-show selling products or services to bigger collaborations and deals. She loves helping creatives get started on the right foot, create airtight contracts, and understand their legal issues in plain English. Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. FREE DOWNLOAD - Before you partner up, ask yourself these questions!
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59: Being a Better Communicator in Your Wedding Business and Personal Life with Sasha Abreu-Jimenez
06/06/2017 Duración: 41minOur wedding businesses require constant communication to our clients, other vendors and to our families so we can all be on the same page during the busy season! My guest today, Sasha Abreu-Jimenez, is on the podcast sharing practical tips for better communication that will give you more work/life balance and up your client experience game. Sasha is an award-winning certified wedding planner and owner of Oh So Classy Events located in Tampa, FL. She founded the Oh So Classy Events studio in 2012 to assist laid back couples in accomplishing their fun and elegant wedding dreams and works alongside her team to create memorable wedding days for couples both near and far. Sasha is also an advocate of inspiring and empowering other business owners to accomplish their goals through balance and self-improvement, and in 2015 began a small intimate group for other local planners to meet and encourage each other through their ups and downs to eliminate a formerly hostile and lonely area of the industry. Outside of plann
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58: Getting a Full-Time Job Along with My Side Hustle and Other Updates
05/06/2017 Duración: 24minHello Wedding Pro Family! I'm so happy to have you here for this special weekend episode release of She Creates Business, a Podcast for Wedding Pros! I wanted to give you the behind-the-scenes scoop of where I've been in May and how I landed a job with Acuity Scheduling. Can't wait to tell you what's going on and hear how everything has been for you as well!
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57: Anesha Collins, How to Run a Debt Free Photography Business
02/05/2017 Duración: 38minWhen your business is saddled with debt it can be hard to see the light at the end of the tunnel. I know our stories and our businesses are unique and it's not always possible to start a business without accumulating some kind of debt. That being said, if you're in a position to do so, starting your business debt free (and keeping it that way) will give you more freedom and flexibility in the choices you make when it comes to your work. My guest, Anesha Collins, is sharing her story of running a debt free photography & cinematography business, how she has done it and why it's been important to her to stay debt free. She also talks about keeping her nursing job until she was really ready to make the full-time leap into her photography business! Join the Conversation!
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56: Maria Bayer, How to Become a Better Sales Person in Your Wedding Business
27/04/2017 Duración: 40minWhen I did my podcast listener survey a few months ago, the main topic that listeners wanted to hear more about was selling. How to get more sales, how to become better at sales and how to do it without feeling sleazy. Maria Bayer is the perfect person to take us through this topic today on She Creates Business a Podcast for Wedding Pros. Maria Bayer is the creator of “Irresistible Selling” – an online group coaching program she designed to help creative entrepreneurs book dream clients, grow their business and design a life they love. Maria teaches the authentic selling and mindset strategies that helped her triple her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max and Hyatt. She also leads a private Facebook Mastermind group of talented creative business owners called Learn Collaborate Flourish. Maria is a national speaker, and has authored and co-authored several Kindle books, and her articles have been featured throughout the
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55: Torrance Hart, How to Build a Custom Gift Box Business
25/04/2017 Duración: 38minTorrance Hart from Teak and Twine built her custom gift box company to her full-time job and shows no signs of slowing down! Today's conversation is so informative and FUN. Torrance gives us all of the behind-the-scenes details about how she got the idea for Teak & Twine, how she sources her products, why she started making a few of her own products and more! Before founding Teak & Twine, Torrance studied at Georgetown University and then served in the Air Force in California, Texas, Florida and abroad. After eight years she decided to take the leap and turn her love of gifting into her full-time job. Teak & Twine combines her passion for craftmanship, beautiful design and thoughtful details with her entrepreneurial spirit. She lives in Destin, Florida with the world's greatest husband.
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54: How Christy Wright Wrote Her New Book, Business Boutique, and How She's Become a Sought After Speaker in the Dave Ramsey Organization
20/04/2017 Duración: 30minChristy Wright is my guest today on She Creates Business a Podcast for Wedding Pros! Christy's first book, Business Boutique, was released on April 17th, 2017 and today we dive deep into how Christy wrote the book, how the book can help women entrepreneurs and what it's really like as a Dave Ramsey Personality! Both entertaining and inspiring, Christy Wright presents messages that educate and give hope to audiences nationwide. As the creator of Business Boutique and through her podcast and sellout live events, Wright has equipped thousands of women to successfully run and grow a business so they can make money doing what they love. Wright is a Certified Business Coach and Ramsey Personality. Since joining Ramsey Solutions in 2009, she has spoken to audiences across the country at women’s conferences, national business conferences, and Fortune 500 companies. Her new book, Business Boutique, releases April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or f
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53: The Big Update Episode! Where I've been and some big announcements!
14/04/2017 Duración: 27minWelcome to today's big update episode! I have so many fun announcements for you today as well as a behind-the-scenes look at where I've been the last two weeks and what I've been working on! REMEMBER: If you're interested in contributing to my book please email me at: kinsey@vistaviewevents.com or you can FILL OUT MY CONTACT FORM.