2bobs - With David C. Baker And Blair Enns
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 97:06:50
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Sinopsis
Conversations on the art of creative entrepreneurship
Episodios
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Languishing
19/01/2022 Duración: 29minThe most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.
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Your Job Is the Future—Theirs Is to Keep You Honest in the Present
05/01/2022 Duración: 30minBlair has David expand on his recent article titled "You’re A Dictatorship That Gathers Individual Democracies—Good For You."
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Sales Clichés and the Damage Done
15/12/2021 Duración: 36minBlair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript
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Ten Set Pieces
01/12/2021 Duración: 39minBlair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.
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Collecting From Deadbeat Clients
17/11/2021 Duración: 31minIf you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.
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Firing a Client
03/11/2021 Duración: 30minBlair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.
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Attribution Errors
20/10/2021 Duración: 30minWhere did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.
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How to Write That Book
06/10/2021 Duración: 30minYou don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.
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Should You Write That Book?
22/09/2021 Duración: 34minIf you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.
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Are You Ready for a Minority Partner?
08/09/2021 Duración: 29minDavid has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.
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Approaching Normal
25/08/2021 Duración: 34minIn this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.
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Talking About Mental Health
11/08/2021 Duración: 31minBlair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety. LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results
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Orbiting the Giant Hairball
28/07/2021 Duración: 35minFor the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.
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Five Levels of Pricing Success
14/07/2021 Duración: 33minBlair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.
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Your Four Advantages Over an In-House Department
30/06/2021 Duración: 31minIn-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.
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A Ten Year Retrospective on the Manifesto
16/06/2021 Duración: 27minDavid asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.
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What an Acquirer Will - and Will Not - Care About
02/06/2021 Duración: 28minMost of us haven’t sold one firm that we’ve owned, and those principals who have formerly sold their firm aren’t always...ahem...telling the truth.
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You Contain Multitudes
19/05/2021 Duración: 28minIn a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as different personalities in different situations. And David believes sales trainers are actually therapists.
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The Challenges of Growing Too Quickly
05/05/2021 Duración: 28minAs we’ve seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.
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The Tao of No
21/04/2021 Duración: 34minHaving a problem with either hearing or saying “no” can lead to problems for your business. Blair has 12 statements about the word “no” that can help.