2bobs - With David C. Baker And Blair Enns
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 96:36:21
- Mas informaciones
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Sinopsis
Conversations on the art of creative entrepreneurship
Episodios
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Positioning Cheats
21/02/2018 Duración: 31minDavid is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.
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Words We Try to Define
07/02/2018 Duración: 38minExpertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for terms that they use regularly with clients.
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The Business of Expertise - Part 3, Live from London
24/01/2018 Duración: 29minBlair revisits David's new book, "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" in front of a live audience in London, who get to ask their own questions.
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Pricing Creativity
10/01/2018 Duración: 28minBlair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him to share three of the main rules laid out in the book that firms should apply in order to see significant increases in profit.
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Planning for the New Year
27/12/2017 Duración: 32minDavid and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session.
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Valuing and Selling Your Firm
13/12/2017 Duración: 34minBlair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.
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The Complexities of Commission Culture
29/11/2017 Duración: 35minDavid picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.
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The Role of Profit in a Creative Enterprise
15/11/2017 Duración: 27minBlair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.
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The Science Behind Structuring Roles
18/10/2017 Duración: 33minDavid reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business Review. Blair asks him to explain the three roles principals cannot let go of, along with the three roles they should give up first if they want their firms to really thrive.
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The Business of Expertise - Part 2
04/10/2017 Duración: 34minBlair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise."
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Seven Words You Can't Say in Business Development
20/09/2017 Duración: 32minDavid and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationship.
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Paid Time Off or Earned Time On
06/09/2017 Duración: 26minBlair needs a vacation. And David is blown away by how little time principals take off.
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An Introduction to Blair Enns
23/08/2017 Duración: 18minDavid asks Blair to describe his work and his passion for the creative entrepreneurial community, and they discuss how where he lives has such a huge impact on what he does.
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How to Drive Your Employees Bat Sh*t Crazy
09/08/2017 Duración: 28minThe issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried that he might have this problem in his own firm.
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Being Like Everyone Else
26/07/2017 Duración: 30minBlair restrains himself from going off on a rant about who his clients choose to learn from.
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An Introduction to David C. Baker
12/07/2017 Duración: 19minBlair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...
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How Much Should You Write?
28/06/2017 Duración: 29minBlair lays out a year-long experiment where he significantly increased his writing and online publishing commitment.
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The Business of Expertise - Part 1
14/06/2017 Duración: 33minDavid Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.
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What Happens When You're Away
31/05/2017 Duración: 33minDavid and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter.